The Digital Hollywood Experience

 

Online/Virtual Digital Hollywood

Friday, January 7th, 2022

4 PM - 4:45 PM - Eastern Time Zone

The Disruption: Media, Platforms & Advertising

Media expansion and platform disruption is an on-going process.  In a 24/7 frenzy, the sophisticated process of and the personalization of all content: news, commentary, programming, advertising and commerce is plowing ahead.  It is a fascinating mix of analytics, content, media and advertising.

Justin Fromm, SVP of Research, LG Ads Solutions

Sarah Rosen, Head of Entertainment and News Partnerships, US, Twitter

Jon Steinlauf, Chief U.S. Advertising Sales Officer, Discovery

Natalie Gabathuler-Scully, SVP, Revenue Operations, Vevo

Kim Hurwitz, Chief Marketing Officer, FITE a Triller company - home of Triller Fight Club

Brian Benedik, Chief Revenue Officer, Audacy

Anne-Marie O’Neill, Chief Executive Officer, Whalerock, Moderator

 

Sarah Rosen, Head of Entertainment and News Partnerships, US: Sarah is the Head of US Entertainment & News Partnerships at Twitter, leading relationships with media and content publishers across the media industry. Sarah and her team work closely with partners to extend and monetize their content initiatives across Twitter.  Sarah joined Twitter in 2014 as a Senior Partner Manager and played an integral role in building out the entertainment sponsorship business.

Sarah has been named one of AdAge’s 40 Under 40, Variety’s New Leaders in Digital, and Cynopsis Top Women in Media. Prior to Twitter Sarah worked at Viacom, as Sr. Director of Partner Management and Program Development focusing on developing targeted marketing campaigns across Viacom channels and Director of Consumer Marketing for MTV Games.  She has also held roles in marketing and partnerships at NBA and Fox Searchlight.  Sarah is a graduate of the University of Arizona, Eller College of Management. She is @sarahrosen on Twitter.

 

Jon Steinlauf is Chief U.S. Advertising Sales Officer at Discovery. In addition to managing ad sales and developing new and convergent revenue streams for the company’s networks, he is responsible for research, marketing and branded entertainment, pricing and planning and inventory control. Steinlauf previously served as President of Ad Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group and having the most engaged viewers in all of cable. He was instrumental in the creation and monetization of integrated marketing strategies that delivered both incremental revenues for Scripps Networks Interactive and additional value for its advertisers. Steinlauf began at Scripps Networks in 2000 as Vice President of Ad Sales where he directed the advertising sales for HGTV and DIY Network within the Eastern United States and developed strong relationships for these brands. By 2003, Steinlauf was running the entire TV ad sales division. Prior to Scripps Networks, he served as Vice President of Ad Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and as Director of Ad Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam. Steinlauf has been named four times to Adweek’s “Adweek 50,” an honor that publication bestows on the top business leaders in advertising and media, as well as to Cablefax’s “Cablefax 100,” saluting the most influential executives and power players in television. In 2013, Broadcasting and Cable honored Steinlauf in its’ cover story on the media industry's "next wave of leaders.” He also earned the National Television Ad Sales Executive of the Year Award given by the Myers Report in 2007. He is a frequent panelist at industry conferences on topics such as branded entertainment, and the future of multiplatform advertising and consumer viewing habits. Steinlauf is a graduate of Duke University.

 

Justin Fromm, SVP of Research, LG Ads Solutions, is an experienced media executive and a leading expert in the Connected TV and SVOD space. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry. Previously EVP of Business Intelligence at Advertiser Perceptions, Head of Ad Sales Research at Hulu and Executive Director of Research at ABC, Justin has deep expertise in market research. He has broad experience designing and leading data analyses and research studies using quantitative and qualitative methodologies, biometric and lab-based measurement, and advanced analytical techniques. A published thought leader, Justin has been a standing member of industry trade associations, and is a frequent panelist and speaker at industry events (ANA, Nielsen360, ARF, MRA, TVOT).

 

Natalie Gabathuler-Scully, SVP, Revenue Operations, Vevo: As Senior Vice President, Revenue Operations, Natalie is responsible for Vevo’s Global Planning, Yield, Ad Operations, and Sales Operations teams. Her responsibilities include supporting the Global Ad Sales teams in maximizing revenue, driving effective pre and post-sale processes, and managing sales support systems. Natalie has been in the media industry for 14+ years focusing her career in multimedia sales in the areas of pricing, planning, and operations. Prior to Vevo, Natalie worked for USA TODAY, ESPN, and JP Morgan.

 

Kim Hurwitz, Chief Marketing Officer, FITE a Triller company - home of Triller Fight Club: Kim Hurwitz is Chief Marketing Officer of FITE, the premier global sports and entertainment platform which broadcasts more than 1,000 PPV events a year, including the iconic Tyson-Jones Jr. spectacle, the #1 PPV event of 2020 and the 8th biggest of all time. In April 2021, Trillernet acquired FITE which then became the exclusive streaming distributor of all Triller Fight Club events, along with new global extensions for Triller and Verzuz, as well as all of the marquee PPVs that FITE is known for. Ms. Hurwitz was previously CMO at Karate Combat, responsible for launching the brand that amassed more than 10M views in its first 2 seasons. Prior to that she was Chief Content Officer for FOTV Networks, which included FilmOn, a ground-breaking vMVPD, CinemaNow and Hologram USA. Kim was also Director of PPV at DIRECTV from 2000-2005 managing a $500M P&L, returning there in a marketing executive capacity from 2009-2010.

 

Anne-Marie O’Neill is the Chief Executive Officer of Whalerock, an LA-based media company that produces content for TV and digital media, and advises other brands on media strategy, creative development, and production. Anne-Marie started her career as a journalist, working at News Corp. in Australia, where she was a national correspondent for all of Rupert Murdoch’s seven metropolitan daily newspapers. While working as a writer for Time magazine in Sydney, she was recruited by the Time Inc. parent company to move to New York and work for People Magazine. Anne-Marie spent the next 15 years living and working in NYC as an editor for People and as Deputy Editor of Real Simple. At Whalerock, Anne-Marie launched the parenting and lifestyle property Mom.me, and subsequently oversaw the creative and business operations of all of Whalerock’s digital brands, including the official apps of the Kardashians and Jenners and Tyler, The Creator; Adam Savage’s TESTED; Wonderwall; Purple Clover; and emoji keyboards for Kim Kardashian West, (KIMOJI), the Los Angeles Lakers, (Showtime! Stickers), Ellen DeGeneres (Emoji Exploji) and the NFL Players Association (Any Given Emoji). Anne-Marie was instrumental in navigating Whalerock through unprecedented shifts in the media landscape over the past several years and pivoting the company to where it is today. She has appeared frequently on national television, including “Today”, “The View”, “Entertainment Tonight”, “Access Hollywood” and CNN, among others.