The Digital Hollywood Experience

 

Thursday, January 14th, 2021

1 PM– 1:45 PM – Eastern Time Zone

All-Digital & Online

Session I:

Future of Brand Partnerships and Influencer Marketing

In a world of social and 24/7 media, the relationship between consumer and brand has been forever altered. Star Power has been usurped by Influencer Marketing and brands are implementing all-media strategies integrating social and influencer content and advertising concepts.

Sloane Cavitt Logue, Head of Crossover of the Nashville office, WME

Ashley Schroeder, Senior Lead, Global Creator Marketing, Pinterest

Angela B. Turner, SVP, Marketing & PR, Revolt Media

Andrew Solmssen, President, California, Wunderman Thompson

Randy Freedman, Global Branded Entertainment, ICM

Ian Greenblatt, Managing Director & Technology/Media/Telecom Practice Leader, J.D. Power, Moderator

Speakers to be announced

 

ANGELA BUNDRANT TURNER, Senior Vice President, Affiliate & Consumer Marketing, REVOLT Media, Angela B. Turner is senior vice president of affiliate & consumer marketing with REVOLT Media & TV, the multiplatform, millennial

based music network founded by Sean “Diddy” Combs. Developing and executing strategic marketing plans to drive demand, carriage, and new system launches for REVOLT, Angela has been leading the efforts with existing partners like AT&T, Charter Spectrum, Comcast Xfinity, among others as well as internationally and over-the-top platforms – as well as conceiving and executing new opportunities to drive consumer engagement and brand awareness. Angela is also charged with building REVOLT unapologetic brand value with trade and industry organizations. A highly accomplished senior-level executive, which includes serving on the REVOLT launch team, Angela’s distinguished career includes content marketing roles at Sony Pictures Television, FOX Broadcasting, Turner Broadcasting, and Interpublic Group of Companies. Turner is a graduate of Syracuse University, recognized by the S.I. Newhouse School as a distinguished alumnus.  She recently completed an Executive Education Program with Women In Cable Telecommunications at Stanford University’s Graduate School of Business, as well as a Leadership Program with National Association of Multi-Ethnicity In Communications at UVA’s Darden School of Business. Angela is a board member with I AM THAT GIRL, a 501c3 that provides leadership, social, and personal development programming to girls throughout the US.  Angela is a proud native “Detroiter” but currently resides in the Los Angeles area with her family.

 

Ashley Schroeder, Senior Lead, Global Creator Marketing, Pinterest: Ashley is the senior lead on Pinterest’s creator marketing team. She manages marketing strategy across channels, including in-product, to inspire the broader creator community to build their audience on Pinterest. Before Pinterest, she spent her time at a variety of creative agencies, managing global advertising campaigns for clients like Walmart and Idaho Potatoes. When she’s not telling creators’ inspirational stories, Ashley is likely redecorating her home for the 8th time, writing songs for her dog, or tending to her 37 indoor plants.

 

Andrew Solmssen is President, California for Wunderman Thompson, WPP’s largest advertising agency. Based in Los Angeles, he manages three markets and serves as part of the leadership team that directs 4000 staff across North America. Previously, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, and Viacom. He grew the company from 3 people to one of the world’s top digital agencies and a sale to WPP.  Within WPP, he was part of the team that created POSSIBLE, the first global digital agency, bringing together 14 agencies through M&A and grew to 2000 people across 14 countries. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York and Los Angeles. At KPE, Andrew spearheaded major initiatives for Variety, Turner, Nielsen, and AOL. Andrew has been a leader in digital since the mid 90’s.  His work has received 3 Gold Cannes Lions, 4 Emmys, Addy, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular contributor to trade publications.  Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development.  A graduate of Hamilton College, he spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.

 

Randy Freedman, Agent, ICM Partners: Randy Freedman began his career at ICM Partners in 2011 working in the Office of the General Counsel, handling business affairs needs for the Concerts, Global Branded Entertainment and Digital Departments.  He spent two years in Business Affairs at Universal Music Enterprises, before returning to ICM in 2016 as an agent in the Global Branded Entertainment Department.  He focuses on building brand partnerships for the music clients across ICM’s roster, structuring creative and lucrative deals for a variety of artists including Lil Yachty, Migos, The GoGos, and Rapsody. He is a graduate of the University of Michigan and received his J.D. from the University of San Diego School of Law.

 

Ian Greenblatt leads J.D. Power’s Technology, Media and Telecommunications practice, including a new IoT sub-practice. With in-depth industry expertise, Ian drives market strategy across the rapidly converging landscape, which encompasses the entire communication sector. He is a champion for the voice of the customer with industry players of all sizes and his goal is to deliver actionable insights to clients, so they can delight their customers at every opportunity. Ian comes to J.D. Power from his own consulting practice, where he provided strategy and board of directors’ guidance to public companies. Prior to that, he served as VP, Strategy & Business Development at ARRIS and was responsible for content strategy and business development at Motorola Mobility, a division of Google. As a serial entrepreneur, he has launched two start-ups, including Zattoo and Broadbus. Ian earned a bachelor’s degree from Northwestern University and a Juris Doctor from DePaul University College of Law.