Monday, January 6th, 2020

1 - 2 PM

Session II, C-Space at CES

Aria Resort & Casino, Level 3, Juniper 1

Future of TV: From Primetime to Multi-Platform Packages

Viewership wars have arrived again. Somewhere between Netflix, Amazon, Streaming Apps and cable packages resides the future of what was once known as “Television”. Technology has teamed up with media, advertising and Hollywood. It’s going to be a bumpy ride!

Samantha Cooper, Executive Vice President of Partnerships, Distribution & Business Development, ViacomCBS

Dani Benowitz, President, U.S., MAGNA, IPG Mediabrands

David Borstein, Vice President, Digital Entertainment Ad Sales, FOX Entertainment

Sarah Rosen, Head of Entertainment Partnerships, Twitter

Mark Young, Senior Vice President, Global Strategy and Business Development

Fandango

Ira Rubenstein, Chief Digital and Marketing Officer, PBS

Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator

Sarah Rosen is the Head of US Entertainment Partnerships at Twitter, leading relationships with media and content publishers across TV, music, lifestyle and film.  Sarah and her team work closely with entertainment partners to extend and monetize their content initiatives across Twitter. Sarah joined Twitter in

2014 as a Senior Partner Manager and played an integral role in building out the entertainment sponsorship business. Prior to Twitter Sarah worked at Viacom, as Sr. Director of Partner Management and Program Development focusing on developing targeted marketing campaigns across Viacom channels and Director of Consumer Marketing for MTV Games.  She has also held roles in marketing and partnerships at NBA and Fox Searchlight. Sarah is a graduate of the University of Arizona, Eller College of Management. She is @sarahrosen on Twitter.

Dani Benowitz, President, U.S., MAGNA, IPG Mediabrands: As U.S. President of MAGNA, IPG Mediabrands’ centralized investment and intelligence division, Dani heads up both of the agency’s core competencies: Investment – She serves as the chief media buyer for all of IPG Mediabrands, negotiating with media partners on behalf of UM and Initiative clients. Intelligence – She oversees the agency’s highly-regarded suite of studies (ad spending forecasts, media trials, media economy reports, etc.). Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey where she worked on a variety of clients including Warner Lambert, Sprint, DeBeers, Domino’s Pizza, Warner Bros. and Block Drug. She joined IPG in 2003 as a VP, Supervisor at UM and rose through the ranks to become EVP, Managing Partner at the agency. Her tenure at MAGNA began as EVP, Integrated Investment in 2016, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients, working with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW and with Initiative’s on brands like Amazon, Merck and Liberty Mutual. A bold industry leader who continually redefines how media buying is conducted, Dani has been a constant force of positive change. She has advocated for moving clients’ upfront cycles from broadcast year to calendar, designed numerous innovative media partnerships and continuously tests new forms of data-driven media buys to ensure her clients receive the best efficiencies in the marketplace. In 2011, Dani was one of 20 recipients of AWNY’s Working Mothers of the Year Award.

Samantha Cooper is Executive Vice President, Distribution and Business Development at ViacomCBS. She previously served as Senior Vice President of Content Distribution and Business Development at Viacom Media Networks and BET Networks since 2007.  In her role, Sam led sales and negotiations for all linear and digital distribution partnerships across BET, CMT, Comedy Central, MTV, Nickelodeon, Nick. Jr, Logo, Paramount Network, TV Land and VH1. During her 20 years with Viacom, Sam has been a strong advocate for the company’s brands and a powerful force behind its expansion across cable, satellite and telco providers, as well as driving digital content distribution deals with subscription video aggregators, electronic sell-through providers and other mobile and internet-based content distributors. Sam served as a national Board member for Women in Cable Telecommunications (WICT), a 10,000-member organization, for four years.  She was chosen to participate in WICT’s Betsy Magness Leadership Institute in 2011 and completed its Senior Executive Summit at The Graduate School of Business at Stamford University in 2014.  She has since served as an executive liaison and mentor for other program participants.  Prior to joining Viacom, Sam was in content distribution at the Food Network and ran communications for the Cable and Television Association of Marketing (CTAM).  She holds a Bachelors of Science from University of Florida and currently lives in Westchester County, NY with her husband and two daughters.

Mark Young leads global strategy and business development for Fandango, the nation’s leading digital network for all things movies, and a subsidiary of NBCUniversal. Young is focused on providing insights into consumer and technology trends and capitalizing on them to grow all lines of Fandango's business, which includes online ticketing properties Fandango, MovieTickets.com and Flixster; world-renown movie review site, Rotten Tomatoes; video on-demand service, FandangoNOW; and movie merchandise marketplace, Fandango FanShop. Young also oversees distribution and co-marketing of mobile services, commerce and video with third-party partners such as mobile network providers, handset manufacturers, connected devices, social media and digital video platforms, app stores and retailers.  He also works with top technology companies, including Apple, Google, Facebook, Amazon, Microsoft and others to develop Fandango movie discovery and ticketing innovations for mobile, social, AI and voice recognition platforms. Young joined NBCUniversal from Comcast Interactive Media (CIM) where he led mobile strategy and business development across a portfolio of digital properties, as well as co-led the strategy and go-to-market launch of Xfinity’s initial video service on iOS (iPad & iPhone) and Android devices. Prior to Comcast, Young was at The Walt Disney Company for seven years, of which the last three years he served as the vice president of strategy and business development for The Walt Disney Internet and Mobile Group. Prior to Disney, he was the vice president of business development and partner management for mobile data services pioneer Moviso/Infospace, and an executive at IBM’s Innovation Center where he advised studios and media companies on digital asset distribution and management. He is an executive mentor for Comcast NBCUniversal’s LIFT Labs Start-Up Accelerator and a member of USC’s Center of Communication & Technology Management

Ira Rubenstein, Chief Digital and Marketing Officer, PBS: As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations. Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital, and led the expansion of PBS’ general audience and children’s content to mobile devices, over-the-top (OTT) services and other digital platforms. His accomplishments include an updated PBS.org, which yielded dramatic growth in traffic to station websites and online station donations. He spearheaded the development of Passport, a video offering available through member stations that provides donors on-demand access to a rich library of public television programming. He also led the expansion of PBS Digital Studios, PBS’ network of online-original content. Rubenstein has more than 20 years of experience leading digital entertainment businesses. Prior to PBS, he was Chief Executive Officer and a member of the Board of Directors for mobile media company MeeMee Media. Rubenstein also served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for Prometheus, Chronicle, Rise of the Planet of the Apes, X-Men: First Class, and other major motion pictures.

Jonathan Hurd has been a Director at Altman Vilandrie & Company (AV&Co.)—a 120+-person strategy consulting firm focused on technology, media, and telecom—since 2006.  He has more than 25 years of consulting and industry experience in communications, media and related technology sectors.  Jonathan’s primary areas of expertise include corporate strategy, product innovation, marketing management, customer segmentation, pricing strategy, and new business planning and development.  Jonathan has recently been leading AV&Co.’s unique proprietary consumer survey and simulation techniques to analyze the impact of “skinny bundles” of TV channels, working with video distributors on product design and pricing of traditional and “over-the-top” video services, and advising broadcast and cable TV networks on product and pricing strategy for new video offers.  Jonathan is a member of the National Academy of Television Arts and Sciences, the group charged with investigating and selecting EMMY award recipients for innovative TV technology.  Prior to joining AV&Co., Jonathan was a Vice President with ADVENTIS, a TMT-focused strategy firm, and was a partner at Mercer Management Consulting.  He has also served as Vice President of Marketing for a computer peripherals manufacturer, and held marketing and strategic planning positions at Lotus Development Corporation.  In addition, he has been a software development manager in industries including financial services, computer peripherals, and video game development—he designed and created the Atari arcade video game “Food Fight”.  Jonathan received a BS in Computer Science and Engineering from MIT, where his thesis advisor was Nicholas Negroponte of the Media Lab, and an MBA from Harvard Business School, where he received First Year Honors.  He is a member of the Eta Kappa Nu Electrical Engineering Honor Society and the Tau Beta Pi Engineering Honor Society.