Monday, January 6th, 2020

11:30 – 12:30 PM

Session II, C-Space at CES

Aria Resort & Casino, Level 3, Juniper 1

Transforming Contextual Advertising and Media

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead.  It is a fascinating mix of analytics, content, media and advertising.

Mary Hamilton, Managing Director, Global Digital Experiences, Accenture

Nathan Lindberg, Senior Director of Sponsorships, Twitch

Larry Allen, Vice President, Ad Product Strategy, WarnerMedia Ad Sales

Saul J Berman, Chief Strategist. Vice President & Partner, IBM Global Business Service

Jason Bolles, Senior Vice President, Advanced Advertising, Nielsen

Jeremy Helfand, Vice President and Head of Advertising Platforms, Hulu

Peg Jackson, Managing Director, Global Technology Group, STIFEL | INVESTMENT BANKING, Moderator

Peg Jackson, Managing Director, Mooreland Partners:  Peg is a Managing Director in Mooreland Partner’s Greenwich office.  She brings more than 20 years of investment banking, venture capital and operating management experience within the media technology sector. At Mooreland, she focuses on the digital media, marketing software and e-commerce industries.  Prior to

joining Mooreland Partners, she was a Managing Director at Gridley & Co, where she worked on transactions within the digital media sector. Prior to joining Gridley, Peg worked in venture capital as a Managing Director at NeoCarta Ventures investing in media technology companies such as Silverpop and Myrio (acquired by Siemens). Prior to working at NeoCarta, Peg held corporate development and operational roles at NBC and Reuters.   Peg holds a BA in Economics from Georgetown University and an MBA from New York University.

Nathan Lindberg is the Senior Director of Sponsorships at Twitch. As an esports veteran, Nathan is dedicated to educating brands about the competitive gaming phenomenon and ways to leverage Twitch to reach marketing goals. Nathan is responsible for sponsorship sales for elite esports leagues like the Rocket League Championship Series, Capcom Pro Tour, Tekken World Tour, and Magic: The Gathering Grand Prix, as well as esports organizations like Team Liquid, Team SoloMid, Cloud9, Evil Geniuses, and Alliance. Nathan’s esports experience began in 2010 at Curse Media as VP of Global Sales, where he created and sold team and league sponsorship packages for the company’s esports division and websites. Before joining Curse, Nathan worked at GamePro Media, IDG Entertainment, and Universal McCann where he worked front and center with live streaming, mobile, and other emerging media. Nathan holds a BS in Sports Media from Ithaca College.

Jason Bolles is Senior Vice President, Advanced Advertising at Nielsen responsible for setting the product vision and inspiring new products that leverage the company’s core media recognition and personalization technologies. Previously, Jason was Vice President of Product Leadership for Nielsen. In this role, he was responsible for defining product strategies and roadmaps around content identification for Nielsen’s Total Audience Measurement, developing global partnerships, assessing acquisitions, and executing beta programs of early-stage Nielsen products and services. Earlier in his career, Jason worked in Strategy and Corporate Development at Nielsen Audio where he led M&A activities, evaluated growth potential of new markets and supported the development of corporate strategic objectives. Jason earned a BS degree in Economics from Gettysburg College.

Mary Hamilton is the Managing Director of the Accenture Technology Labs in Silicon Valley. Within Technology Labs, she leads the Global Digital Experiences research and development agenda focused on applying emerging digital technologies to address key business challenges of Accenture’s clients. Her multidisciplinary team develops differentiated technology concepts and solutions that create new opportunities for both clients and Accenture to grow their capabilities in new areas such as Digital Customer, Digital Workforce, and Digital Operations. These capabilities are based on new advances in experience-driven technologies including virtual, immersive, and augmented reality, wearables, 3D printing, connected car, customer analytics and lifestyle services, social media and collaboration, gamification, augmented workforce, and crowdsourcing. Since joining Accenture in 1997, Mary has brought innovative technology solutions to both Accenture and clients across a variety of industries, running technology innovation projects from incubation to large-scale implementation. She received her SB degree in Materials Science and Engineering from Massachusetts Institute of Technology. Mary is originally from Toledo, Ohio, spent several years of her career in Chicago, IL, and now lives in San Francisco, CA. She enjoys traveling whenever possible, especially with her one year old son.

Saul J. Berman, Ph.D. is Partner & Vice President, Global Service Area Leader for Strategy & Transformation within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. Prior to this role, Dr. Berman was the Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM GBS. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/ manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania. A frequent speaker to industry and strategic planning organizations such as the World Economic Forum, MIPCOM, Consumer Electronics Association, McGraw Hill Media Summit, the National Association of Broadcasters, Online Publishers Association and Digital Hollywood. Dr. Berman was named as one of the Top 25 Consultants of 2005 by Consulting Magazine & Top 50 Marketing executives over 50 by Global CMO Magazine. He is also an editorial advisory board member for Strategy & Leadership Magazine. Additionally, Dr. Berman served as a board member of the USC Film School Entertainment Technology Center, and of the Southern California chapter of the Strategic Leadership Forum. He has also authored numerous books and publications including Not For Free: Revenue Strategies for a New World, published by Harvard Business Review Press, and the recent IBM studies: “Beyond Digital - Connecting media and entertainment to the future,” IBM Institute for Business Value, 2012 and “The Power of Cloud - Driving business model innovation,” IBM Institute for Business Value, 2012.

Larry Allen is vice president of ad product strategy for WarnerMedia Ad Sales, overseeing a team working on product strategies, including product prioritization and framework as well as process management. His work is focused on development of next generation ad capabilities, notably around audience-based advanced TV solutions. Allen has extensive experience in digital media, marketing and business strategy across a variety of disciplines. Previously senior vice president of business development for Xaxis, he oversaw media investment in North America and the Xaxis Marketplace globally. Prior to joining 24/7 Media, which merged with Xaxis in 2014, he held several senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media and TACODA. Allen also ran his own consulting business, where he advised many major media companies such as The New York Times, Meredith, 33Across and Business Insider. He is a frequent contributor to a number of trade publications, blogs and industry conferences. A graduate of Clarion University of Pennsylvania with a degree in Business Management, Allen resides in New York City.

Jeremy Helfand, Vice President and Head of Advertising Platforms, Hulu: Jeremy Helfand is the Vice President and Head of Advertising Platforms at Hulu where he is responsible for leading the company’s advertising strategy, ad product innovation, technology investments and partnerships, and the organization’s engineering operations. Jeremy brings over 20 years of wide-ranging experience across advertising, video and television. Prior to joining Hulu, Helfand served as Vice President of Adobe’s Primetime business unit and its Media & Entertainment vertical where he led the global business for the company’s video delivery, measurement and monetization solutions. During his tenure, Helfand launched Adobe’s multi-screen over-the-top platform and led the development of the technology that powers the industry’s largest multi-screen digital events including the Olympics, World Cup Soccer, and the NFL Super Bowl among others. He was also instrumental in the development of key partnerships across the video and TV industry.  Previously, Helfand served as the CEO of Auditude (acquired by Adobe in 2011), a video ad management and monetization tech company. Helfand serves on the IAB Video Board of Directors, and as a Trustee of the Viewpoint School. Helfand graduated from Loyola University with a Bachelor of Business Administration.