Monday, January 6th, 2020

10:15 – 11:15 AM

Session II, C-Space at CES

Aria Resort & Casino, Level 3, Juniper 1

Future of Brand Partnerships and Influencer Marketing

In a world of social and 24/7 media, the relationship between consumer and brand has been forever altered. Star Power has been usurped by Influencer Marketing and brands are implementing all-media strategies integrating social and influencer content and advertising concepts.

Kathy Kayse, Chief Media Outreach & Strategic Partnerships Officer, The Ad Council

Tina Pukonen, Head of Entertainment Strategy, Pinterest

Angela B. Turner, SVP, Affiliate & Consumer Marketing, Revolt Media

Ed Romaine, CMO, Bleacher Report

Simon Kelly, Co-CEO and Chief Enthusiasm Officer, Story Worldwide

Jason Jercinovic, Vice President Technology, Northhighland

Andrew Solmssen, President, California, Wunderman Thompson, Moderator

Kathleen Kayse is Chief Media Outreach & Strategic Partnerships Officer at the Ad Council, a national organization that uses the power of communications to take on the most pressing issues facing the nation. Through its vast network of partners across advertising and marketing, media and tech, government

agencies and the non-profit world, the Ad Council leads campaigns that promote education, safety, health and community and leave a lasting impact on American life.  Over the course of its more than 75-year history, it has helped create some of the most iconic public service advertising in history — from Smokey Bear to “Friends Don’t Let Friends Drive Drunk” to the viral phenomenon “Love Has No Labels.” An accomplished media and advertising executive, Kathleen has strategically transformed businesses and brands at every step of her career. She joined the Ad Council from Yahoo, where she served as Vice President of Sales Strategy and Solutions. Prior to which, she spearheaded the launch of Oprah.com as Executive Vice President of Advertising Sales at Oprah Winfrey Network (OWN). A committed advocate for female advancement in business, Kathleen serves on the Board of Directors for the New York Advertising Club and the Board of Trustee for the Women & Sports Foundation, in addition to her active participation in She Runs It (Advertising Women of New York). A graduate of University of Illinois at Urbana-Champaign, Kathleen currently resides in New York City with her partner and two children.

Tina Pukonen, Head of Entertainment Strategy, Pinterest: Tina (@pukey) leads Pinterest's vertical marketing strategy for Entertainment and Restaurants, helping partners understand how to best leverage Pinterest's rich audience insights and advertising opportunities to achieve a competitive advantage. She has 15+ years experience leading marketing and media strategy for major entertainment brands across movies, TV, home entertainment, streaming platforms and gaming. Prior to joining Pinterest, Tina held executive management positions at leading agencies, including Zenith as EVP overseeing west coast teams/offices and spearheading regional new business, and Goodby, Silverstein & Partners as Media Director, co-department head. In 2016, Tina was honored to be named an Adweek LA Media Star on their "12 Most Successful Media Agency Execs in Southern California" list. She has been an avid Pinner from the early days of Pinterest, and currently she's pinning entertainment ideas for her 4-year old, inspiration for a bathroom remodel and food of all kinds.

ANGELA BUNDRANT TURNER, Senior Vice President, Affiliate & Consumer Marketing, REVOLT Media, Angela B. Turner is senior vice president of affiliate & consumer marketing with REVOLT Media & TV, the multiplatform, millennial based music network founded by Sean “Diddy” Combs. Developing and executing strategic marketing plans to drive demand, carriage, and new system launches for REVOLT, Angela has been leading the efforts with existing partners like AT&T, Charter Spectrum, Comcast Xfinity, among others as well as internationally and over-the-top platforms – as well as conceiving and executing new opportunities to drive consumer engagement and brand awareness. Angela is also charged with building REVOLT unapologetic brand value with trade and industry organizations. A highly accomplished senior-level executive, which includes serving on the REVOLT launch team, Angela’s distinguished career includes content marketing roles at Sony Pictures Television, FOX Broadcasting, Turner Broadcasting, and Interpublic Group of Companies. Turner is a graduate of Syracuse University, recognized by the S.I. Newhouse School as a distinguished alumnus.  She recently completed an Executive Education Program with Women In Cable Telecommunications at Stanford University’s Graduate School of Business, as well as a Leadership Program with National Association of Multi-Ethnicity In Communications at UVA’s Darden School of Business. Angela is a board member with I AM THAT GIRL, a 501c3 that provides leadership, social, and personal development programming to girls throughout the US.  Angela is a proud native “Detroiter” but currently resides in the Los Angeles area with her family.

Simon Kelly, Co-CEO Story Worldwide: Simon Kelly has been recognized as a pioneer of the branded content industry and is credited with introducing the first integrated approach for custom content providers in the US. Since then Kelly and his partners at Story Worldwide have evolved that audience-first approach to create a brand narrative practice that he believes will replace traditional advertising. Kelly began his career with IDG, then went on to co-found TPD, one of the leading independent custom publishers in the UK at the time. In 1995, Kelly moved to Seattle to launch the company’s US operation with the launch of Microsoft Magazine – incidentally its companion web-site also marked the launch of one of the world’s first web-zines. In 1997 he spearheaded the launch of the Custom Publishing Council and in 1999 he was named in the Folio: 40 for his work integrating print and web content. Kelly was the first recipient of the John Caldwell Lifetime Achievement Award for his contributions to the content marketing industry. In 2001 TPD became part of Interpublic. In 2005 Kelly and his partners bought it back and rebranded the company Story Worldwide. (www.storyworldwide.com). Since then, they have transformed a custom content company into a global, multi-channel content advertising and branding agency. Story Worldwide’s signature approaches, storyfinding and making, help turn their clients’ brands into engaging media channels. Today, with over 100 employees and offices in New York and Seattle, Story is leading the post-advertising revolution. Story’s clients include FX Network, Lexus, Unilever, USVI, RCI, Pernod Ricard, Criteo and SEI. Most recently Story led the world record-breaking twitter marathon for every Simpsons episode ever.  Simon regularly addresses marketing, advertising and media professionals about the rapidly-changing advertising landscape and why it is that brands that tell the best stories will win in the post-advertising age.

Ed Romaine, Chief Marketing Officer, Bleacher Report: Edward Romaine is a proven sales and branded content lead executive with more than 15 years of experience overseeing the development and implementation of advertising solutions across digital, mobile, video, social, experiential and print platforms. Ed sets himself apart not only the through his curation of great agency and client-direct relationships but also through core competencies including team building, ideation, monetization, detail-oriented sell through and execution as well as overarching brand strategy. Beginning his career in the music industry at Warner Music Group, Ed also optimized campaign performances for many Fortune 500 clients at Alloy Media+Marketing, Bauer Media Group and Hearst Media Corporation before serving five years at Conde Nast, overseeing Integrated Marketing + Sales Development at both W and GQ US divisions. In 2016, Ed was appointed Chief Marketing Officer at Kargo Global. His org at the company included product marketing, strategy, research, pr/social communications, creative services and global experiences. He hosted a podcast, Mobilizing Culture, available on iTunes and Google Play.  Ed joined Bleacher Report in 2018 as Chief Marketing Officer, overseeing all of the company's marketing efforts, to build on investments to grow the preeminent sports culture brand. He also oversees the experience, brand, and design teams helping to consistently bring to life initiatives emanating from B/R’s content, operations, sales, and other key business groups. He lives in New York City with his husband and is a consistent mediator for his family who has dueling sports allegiances of Boston and Philly.

Jason Jercinovic, Vice President Technology, Northhighland: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

Andrew Solmssen is President, California for Wunderman Thompson, WPP’s largest advertising agency. Based in Los Angeles, he manages three markets and serves as part of the leadership team that directs 4000 staff across North America. Previously, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, and Viacom. He grew the company from 3 people to one of the world’s top digital agencies and a sale to WPP.  Within WPP, he was part of the team that created POSSIBLE, the first global digital agency, bringing together 14 agencies through M&A and grew to 2000 people across 14 countries. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York and Los Angeles. At KPE, Andrew spearheaded major initiatives for Variety, Turner, Nielsen, and AOL. Andrew has been a leader in digital since the mid 90’s.  His work has received 3 Gold Cannes Lions, 4 Emmys, Addy, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular contributor to trade publications.  Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development.  A graduate of Hamilton College, he spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.