Monday, January 6th, 2020

9 - 10 AM

Session II, C-Space at CES

Aria Resort & Casino, Level 3, Juniper 1

Power of YouTube, Twitter, Instagram, Snapchat and Facebook

Gen X/Y/Z live there 24/7. And older folks sort of do too. It’s controversial but represents the bottom line of marketing.  It’s personal communication and it’s deep dive advertising. The Social Media is how most industries strategically evaluate their future.

Jade Sherman, Partner, Alternative Programming, Digital Media, Licensing & Branding, Abrams Artists Agency

Amy Emmerich, Global President + Chief Content Officer, Refinery29

John Holdridge, GM, Brand, Fullscreen

Cory Haik, Chief Digital Officer, VICE MEDIA GROUP

Isaac Rosales, Sr. Manager, Partnerships & Campaigns, Univision Creator Network

Ian Greenblatt, Managing Director & Technology/Media/Telecom Practice Leader, J.D. Power

Tania Yuki, CEO, Shareablee, Moderator

Jade Sherman is a Partner in the Alternative Programming, Digital Media, Licensing and Branding division at Abrams Artists Agency. Jade has worked with a multitude of Digital Content Creators and Social Media Influencers who have been significant in creating enormous tracking with fans and brands. Her experience in new business development, client relations and deal negotiations on behalf of clients in areas of hosting, brand ambassadorship and digital advertising campaigns has been instrumental in her talent’s exponential growth. Jade began her career at MVP Sports Group, specializing in digital media and marketing for Major League Baseball players.

Amy Emmerich is the Global President and Chief Content Officer at Refinery29, the leading media & entertainment company for women with a global audience footprint of 249 million across all platforms. Adding sight, sound, and motion to Refinery29's  voice, Amy is committed to creating a meaningful dialogue with a new army of powerful young women across every screen. She is responsible for driving content creation and strategy, expanding distribution across channels, and leading cross-functional planning and operations in North America. In her 4+ years at Refinery29, Amy has developed the brand's female-first video strategy and launched the company's Originals business including, the Shatterbox short film series, now in its third season in partnership with Level Forward. As an Emmy-award winning producer, she has more than 20 years of experience developing content and programming for brands including MTV Networks, Travel Channel, and Vice Media.  Amy has also produced two feminist children, Emzy & Flash, which she raises in Manhattan with her bearded husband.

John Holdridge serves as General Manager of Fullscreen Brand Services. A digital media veteran with over 16 years of web, social, and digital video experience, he oversees a 200 person team that helps brands create, distribute, and monetize content on social. This team currently works with NBCU, HP, Mary Kay, Disney, Ford, Uber, Mattel, and Netflix. John has been awarded two New York Academy of Interactive Arts Awards, one in 2010 and another in 2011. He received his Bachelor of Arts from the University of Southern California, where he studied Communications with an emphasis in media and entertainment.

Cory Haik, Chief Digital Officer, VICE MEDIA GROUP: As Chief Digital Officer, Cory Haik focuses on global audience growth and development, platform partnerships and digital product innovation. With a journalism career spanning nearly two decades, Cory sits at the intersection between news, digital, and business. She is passionate about the creative development of cutting-edge storytelling and is also well-versed in the arenas of advertising, market research, product, technology and the newsroom. Since joining VICE in May 2019, Cory implemented a major global restructure consolidating Vice’s international digital teams, working across 35 different territories and 29 wholly-owned international bureaus each operating on a regional basis, under a single, global editorial and operational structure. Previously, she was publisher of millennial-focused news organization, Mic. Prior to that, Cory worked at The Washington Post helping to grow the Post’s digital platforms while also leading innovative initiatives, pushing the envelope on mobile and places to grow new audiences under Jeff Bezos as Executive Director, Emerging News Products. She began her digital publishing career following the storms of the Gulf Coast at NOLA.com, site of The Times-Picayune in New Orleans, where she was the Managing Editor. Cory shared in two Pulitzer Prizes with The Times-Picayune for the staff coverage of Hurricane Katrina, for breaking news and public service in 2006. At The Seattle Times she also shared in a staff Pulitzer in 2010 for the coverage of police officer shootings. Cory received her Master of Arts in Communication Theory from the University of New Orleans and her B.A. in Journalism from Nicholls State University.  She lives in Brooklyn with her two children.

Isaac Rosales is Sr. Manager of Partnerships and Campaigns of the Univision Creator Network (UCN), Univision’s in-house network and creative studio for digital creators. Isaac is responsible for leading branded content partnerships and influencer integrations across Univision’s multi-platforms, including linear, digital, tentpole programming and radio properties. Most recently, he created the UCN Music Residency which aimed to develop emerging music influencers and grow their social media presence in an effort to launch singles and create brand partnerships. Additionally, he led UCN’s partnership with Facebook, securing five original creator shows for the launch of the 'Facebook Watch' platform in 2017. Isaac has worked with leading brand partners including Coca-Cola, T-Mobile, Pepsi and McDonalds. Prior to joining Univision, Isaac was a motion picture talent assistant to Joe Funicello at ICM Partners. He holds a MBA and MFA in film and television producing from Chapman University.

Ian Greenblatt leads J.D. Power’s Technology, Media and Telecommunications practice, including a new IoT sub-practice. With in-depth industry expertise, Ian drives market strategy across the rapidly converging landscape, which encompasses the entire communication sector. He is a champion for the voice of the customer with industry players of all sizes and his goal is to deliver actionable insights to clients, so they can delight their customers at every opportunity. Ian comes to J.D. Power from his own consulting practice, where he provided strategy and board of directors’ guidance to public companies. Prior to that, he served as VP, Strategy & Business Development at ARRIS and was responsible for content strategy and business development at Motorola Mobility, a division of Google. As a serial entrepreneur, he has launched two start-ups, including Zattoo and Broadbus. Ian earned a bachelor’s degree from Northwestern University and a Juris Doctor from DePaul University College of Law.

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'