Wednesday, May 22nd, 2019

Noon – 12:45 PM, Herscher Hall, Guerin A, Live Webcast

Influencer Brand Building Workshop: Finding Your Voice and Design a Strategy to Create the Right Content

Panelists will talk through how to build your brand as an influencer, including:

• Defining your voice and determining which content verticals are the best fit for you

• Building a content strategy and increasing your engagement

• Sponsored, organic, and segmented post and grid planning

• The importance of authenticity & brand safety

• Design a strategy to meet your goals

Alex Diehl, (@therealalexdiehl)

Ashwin Jacob, Entertainment & Brand Consultant, New Hollywood  (@ashwinjacob)

Amanda Marzolf, Agent, Abrams Artists Agency

Marissa Meizz, (@MarissaMeizz)

Peter Van Voorhis, Chief Strategist, Magnum Strategies (@petervanvoorhis)

Moderator - Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company (@marshacollier)

Alex Diehl is a yoga/wellness micro-influencer & the manager of Corepower Yoga in DTLA. A vegan and a former professional ballet dancer, Alex has utilized his unique skill set to negotiate brand deals, sponsored posts, product reviews, and a free luxury trip to Mexico for me and a plus-one, complete with three vegan meals a day. Through the transformational effect of yoga, Alex promotes love and expression of self to his audience of yoga fans and LA locals.

Amanda Marzolf, Agent, Alternative Programming, Digital Media, Licensing and Branding Department at Abrams Artists Agency: Amanda is an Agent in the Alternative Programming, Digital Media, Licensing and Branding Department at Abrams Artists Agency in Los Angeles. Amanda specializes in bolstering the personal brands of top Influencers and celebrities who have amassed a substantial digital footprint across various digital platforms such as Youtube, Instagram, Facebook, Twitter, Snapchat, etc. In addition to brand building, Amanda specializes in crossover strategy, leveraging digital platforms to segue into linear television, publishing, licensing, merchandising, podcasting, touring etc. Prior to working at Abrams Artists Agency, Amanda worked in the Alternative Programming Department at Kaplan Stahler Agency focusing on personal appearances and branding for unscripted talent. Amanda is extremely passionate about educating assistants and future agents. She helped develop and currently runs the Agents In Training Program.

Marissa Meizz is a full-time actress and freelance videographer. While attending college at the University of Alabama, Marissa decided it wasn’t for her and moved to LA at 18; becoming the only one in her family to be in entertainment. Although she made the move for acting, she got involved in videography when friends asked her to film videos for their youtube channels. It eventually turned into a full-time gig creating for an array of youtubers and social media personalities. Being a female in a male dominated line of work, she stood out with her fun and comfortable personality, which gave more opportunities for work. Acting is her main line passion but also keeps up videography, and has a personal youtube channel integrating sarcasm and comedy about her life.

Peter Van Voorhis, Chief Strategist, Magnum Strategies: Peter Van Voorhis is a columnist, political strategist, and media commentator. He is currently a contributor for The Washington Examiner, where he offers critical analysis on the pressing political issues of our time. Peter has appeared on Fox News Channel, CNN International, Fox News Radio, NewsMax TV, NRATV, and other channels to provide commentary from a conservative perspective. His writing has been cited by Fox News, National Review, The Wall Street Journal, USA Today, the New York Post, The New York Times, Good Morning America, The O’Reilly Factor, TIME, the Washington Post, DailyMail, and others. Peter has been profiled by Pulitzer Prize nominee Steve Lopez for The Los Angeles Times, and was labeled as the “Fresh Face of the GOP” for his bid to become the youngest elected official in Orange County. He is the Chief Strategist of Magnum Strategies, a full-service public relations firm that provides media placement, booking, and strategic solutions for political, corporate, and non-profit clients. He resides in Los Angeles, California.

Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company: Marsha Collier is an author, radio personality (on the Internet and KTRB 860 AM San Francisco) and educator specializing in technology and inspiring business on how to use the internet for marketing and ecommerce. With over 1 million copies of her books in print as of 2007 (special editions for the UK, Germany, France, Canada, Australia, Chinese - and an edition in Spanish), she is the top selling eBay author. Among her books, eBay For Dummies is the best selling book on eBay e-commerce worldwide while eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an eBay business. "Starting an eBay Business For Dummies" appeared on the BusinessWeek Magazine Best Seller list for many weeks. Collier is a columnist with Entrepreneur.com and American Express OPEN. Her book, The Ultimate Online Customer Service Guide: How to connect with Your Customers To Sell More" was the first to address social media as a customer service venue and was in the Top Ten books CEOs were reading in December 2011. As of 2016, she is currently an eBay Top Rated Seller  and a member of the Professional eBay Sellers Alliance (PESA). The first edition of eBay For Dummies was published in 1999 (the first unofficial book on eBay). She co-authored that edition with Roland Woerner and Stephanie Becker and became sole author of the series on the second edition. In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business. In 2008, Collier was named one of twenty iCitizens in the book, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney. She also gives keynotes at e-commerce events such as Online Market World in San Francisco, organized by founder Jeff Chase and EVP Christopher Matthew Spencer. More recently at PayPalX Developer's Conference in November 2009, October 2010 and ThinkGlobal Retail in 2016.