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Wednesday, May 22nd, 2019

3:00 – 3:45 PM, Herscher Hall, Guerin A, Live Webcast

Eat, Pray, Post - Inside the Lives of Food & Travel Influencers

Panelists will discuss the different ways for food and travel influencers to make money

• What does one need to do to become a travel or food influencer

• How do travel and food influencers plan their content for the day/week

• How to pitch yourselves to relevant brands for opportunities and how to select which brands are good fit for your content

• How to negotiate sponsorship deals including managing possible cost outlays (ie location travels or food cost) and client expectations

Josh Zimmerman, JZ Management / Creator Coach

Mona Molayem, (@monacorona)

Sarah Gim, (@thedelicious)

Sondra Barker, (@cuisineandtravel)

Tinger Hseih, (@dashofting)

Moderator - Lindsay Hoffman, Host/Reporter (@lindsaybhoffman)

 

Sondra Barker, Owner of Cuisine and Travel, Butterfly Social Media LLC., Culinary Photographer & Writer: Sondra Barker is the owner of Cuisine and Travel and marketing company Butterfly Social Media LLC.  She's hosted shows like E! Entertainments Wild on E!, appeared in Super Bowl commercials, and modeled for numerous companies from Nike to Venus Swimwear. Sondra's dream career was to be a food writer and photographer. She used her tech savvy talents to build Cuisine and Travel, taught herself photography and has

become one of Orange Counties most sought after Influencers and media outlets. In 2014 she started her own marketing agency, using her talents to grow and develop brands in the culinary, beauty, hospitality, and educational fields. With her knowledge of social media trends, web design, digital advertising, and content creation, she helps her clients align with today's culture and grow by over 200%.

 

Josh Zimmerman, JZ Management / Creator Coach: Josh Zimmerman has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment celebrities for fourteen years. His wide range of experience in traditional and digital entertainment ranges from production to rights and clearances to creator management. He founded JZ Management in June 2016, and now, in 2018, Josh launched Creator Coach™. Creator Coach™ is dedicated to helping support creators who are experiencing burnout. In addition to the excitement of seeing one’s creative work shared, being a creator can be an uncertain, complex, and overwhelming. It is enormously challenging when done without support. Creator Coach ™ has a primary mission to help creators navigate from Point A (where they are) to Point B (where they want to be). Josh helps creators achieve a higher level of well-being and performance, both creating content and in life. The goal of his coaching is to increase creativity, energy, happiness, and a clearer view of what the future can hold. Prior to founding JZ Management and Creator Coach™, Josh was the Director of Talent Partnerships for Ovation TV's Ovation Digital Arts, He worked on the Official Daily Show for YouTube, YouTube Nation, a joint venture between Jeffrey Katzenberg's DreamWorks Animation and YouTube. During his time at YouTube Nation, Josh amassed a rolodex of connections to some of the biggest YouTube stars, major corporations, traditional celebrities, and multi-channel networks, developing close business relationships that enabled him to execute deals and promotions in record time.

 

Mona Molayem,Luxury Travel Blogger and Influencer, MonaCorona.com: Mona Molayem, also known as “Mona Corona” online, is a luxury travel blogger and lifestyle influencer. Her blog, MonaCorona.com covers luxury travel for a millennial audience who are aesthetically-minded as much as they are free-spirited and in search of new and unique experiences. Mona publishes in-depth travel guides covering the most "Instagrammable" places both on and off the beaten path, while touching on topics such as responsible travel and ecotourism, and generously sharing her best tips and travel hacks for how to make luxury travel more attainable. In her 5+ years of being a digital influencer, Mona has worked with over 100 large-name-brands in the beauty, fashion, and travel industries. With over 10 years of experience working in the digital space in a variety of roles, Mona shares her knowledge and expertise as a digital strategy consultant, and at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, where she moonlights as a Social Media Marketing Professor.

 

Tinger Hseih, Content Creator, Digital Marketing Partner, and Entrepreneur: Tinger Hseih is a travel and food content creator and digital marketing specialist. In 2015, she's created her blog Dash of Ting to focus on travel tips, cultural experiences, and regional cuisines for her health-conscious audience. Within 8 months of blogging, she hosted shows for Tastemade in the US and Mexico and has been featured in Matador Network and Buzzfeed shows for her food expertise. More recently, Tinger was a panelist for a Skyscanner event and World Journal's Travel and Leisure Show to discuss her adventure advice. In addition to creating content, Tinger worked in digital advertising for 10+ years in Los Angeles on behalf of media platforms such as Myspace, helping Fortune 500 companies and mid-tier brands meet their KPIs. Because she was able to marry both work experiences, Tinger leads a digital marketing agency under Dash of Ting LLC to secure sponsorship deals for her blog, network of influencers, and negotiate B2B brand collaborations; some of her agency collaborations have been with Mexico Tourism, Kia, Fox Entertainment, and McDonald's. If she's not jet-setting to a tropical destination for a delicious meal, she's most likely biking at the beach or working on a campaign. Be on the lookout for Tinger in Thrillist this coming May.

 

Lindsay Hoffman is an award winning journalist, CEO & Motivational Blogger.  As Reporter/Host,  Her work has been featured in: InTouch Weekly, Life & Style Magazine, Closer Weekly, US Weekly, AfterBuzzTV & more. From court cases to red-carpets, she's broke national best-selling celebrity news and covered all major events such as: The Oscars, Emmys and Grammys.  As a motivational host/ blogger Lindsay Interviews celebrities and everyday people about their journeys to inspire others on her blog Dose of Bliss.  As a CEO,  Lindsay owns her own company called LBH Media, an influencer events/ marketing  company.  Her events have surpassed one billion reach and she has consulted for brands like: Adobe, IMAX, Patron & more.  Lindsay understands the media/influencer industry from all angels having worked them as an influencer & marketer. Her goal  is to merge new media with traditional all while inspiring the world to be a better place.