The Digital Hollywood Experience

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Wednesday, May 22nd, 2019

3:00 PM – 4:00 PM

Session I: Herscher Hall, Guerin C, Webcast

Simply Genius - Beauty – Skincare – Wellness - Fitness – Brains Behind the Lifestyle Industry

Michael Bumgarner, CEO, Cannuka

Yanni Hufnagel, CEO, Perfect Lemon

Kane Sarhan, CEO, The Well

Ashley Lewis, CEO, Fleur Marche

Billy Hawkins, CEO, Arsenic

Corey Weiss, Head of Business Development, ipsy, Moderator

 

Kane Sarhan is Creative Director and Co-Founder of THE WELL, a modern wellness club in New York City. Previously, he was a Vice President at Starwood Capital Group where he served as Head of Brand for 1 Hotels. In this role, he oversaw the development and management of the Firm’s two award winning luxury lifestyle hotel and residence brands, 1 Hotels & Homes and Baccarat Hotels & Residences. Kane drove the launch of both new brands and oversaw all strategic brand experiences, leading to 1 Hotels winning many industry awards, including Best New Brand by Hospitality Design and 10 Best Hotels in The USA by Conde Nast Traveler. Prior to his work in the hospitality industry, Kane was the co-founder of Enstitute, a national non-profit that launched the first national

apprenticeship program in the United States. Kane has been named to the Forbes 30 Under 30 list, is an Echoing Green Fellow, and a Francis Hesselbein Institute NEXT Leader of the Future, and has been named one of the 31 most important LGBT people in tech by Business Insider. He has been featured in The Wall Street Journal, Bloomberg, The New York Times, Conde Nast Traveler, Forbes Magazine, CNN, The Huffington Post, and Fast Company.

 

Billy Hawkins, CEO, Arsenic: Prior to co-founding his own company, Billy Hawkins spent 11 years at CAA as a Motion Picture agent working with Will Smith, JJ Abrams, Spike Lee, Rosario Dawson, Eva Longoria, John Ridley (Oscar winning writer of 12 Years a Slave), and Eric Singer (Oscar-nominated writer of American Hustle), among others. Hawkins began his career at Morgan Stanley as the youngest Associate in its Technology Investment Banking Group, where he worked for 3 years.

 

Ashley Lewis is the CEO and co-founder of Fleur Marché, a female-focused cannabis retail experience. As a seasoned general manager and brand strategist, Ashley has a proven record of translating concepts into revenue-driving businesses. Before Fleur Marché, she launched the wellness business vertical at goop, overseeing both own-brand product development and 3rd party merchandising (where she first became obsessed with CBD). Prior to that, she was at ClassPass where she launched the Los Angeles business as the LA GM and subsequently transitioned to oversee the business development function, working on partnerships with Nike, Reebok, Sweetgreen, and Outdoor Voices, among others. She began her marketing career at Mattel, as a brand manager on the Barbie Global Brand Team, working on the fashion & beauty business. Ashley has an MBA from the Stanford Graduate School of Business and a BA in Communications and Political Science from the University of Pennsylvania.

 

Michael Bumgarner is the Founder and CEO of Cannuka the medically inspired premium skincare line that combines two powerful ingredients, CBD and Manuka honey. After witnessing firsthand the decline of the “family farm” Michael began to look for opportunities to maintain and improve the lives of local communities and farmers. Having grown up on a farm himself he knew the impact that industrial hemp could have in creating a sustainable livelihood for farmers and from that discovery, Cannuka was born. Michael has spoken at numerous events such as Foundermade and Well + Good and is a firm advocate for industrial hemp, the topical skin care benefits that it has, educating the canna-curious consumer, as well as the positive impact that this growing industry can have on the local farm. Since Cannuka launched a little over two years ago, the brand has been covered in distinguished media outlets such as Forbes, New York Times, Vogue, Allure, Well + Good, and numerous others. He has been tapped as a thought leader in the space by outlets such as Cheddar.com and [one more]. In addition to being distributed both online and offline in stores across America Cannuka was also the first CBD skincare line to launch in 1200+ Ulta Beauty retail stores, making it the largest CBD product launch in history. Michael is a serial entrepreneur who has sold and built two other companies before launching Cannuka. He graduated from Virginia Tech and resides in Columbus, OH with his wife Kelly, a PA-C in dermatology, and their three children.

 

Yanni Hufnagel is the Founder & CEO of Lemon Perfect, a perfectly refreshing superfruit beverage with zero sugar and only five calories. Founded in 2017 and backed by an extraordinary team of investors, Lemon Perfect is a disruptive wellness brand at the intersection of great taste and good-for-you — at an accessible price point. Before starting Lemon Perfect, Hufnagel served as an assistant men’s college basketball coach, with stops at Nevada, California, Vanderbilt, Harvard and Oklahoma. Hufnagel was widely considered one of the most dogged recruiters in America, consistently lauded for signing nationally-ranked recruiting classes. In Hufnagel’s 10 years coaching college basketball, his teams reached the NCAA Tournament six times. Hufnagel earned his Bachelor of Science in Industrial and Labor Relations from Cornell University in 2006 and a Masters of Education with an emphasis in Intercollegiate Athletic Administration at Oklahoma in 2010.

 

Corey Weiss is Head of Business Development and a founding team member and at ipsy, the world’s largest and most passionate online beauty community, anchored around sampling and entertainment. Corey joined ipsy in 2011 with a mission to inspire women around the world to express their unique beauty. By leveraging multiple channels to market and promoting and selling digital media, entertainment, and consumer products, Corey has helped grow the ipsy community to over 2.5M glam bag subscribers and over 10,000 of today’s best beauty content creators, reaching over 30M women each month, making ipsy the leading source of influence in the beauty industry. Prior to joining ipsy, Corey spent the past 20 years, working with top entertainment and digital media companies including Twentieth Century Fox, The Walt Disney Company, Paramount Pictures, Sony Pictures, and most recently Yahoo! as Head of Global Consumer Marketing for Entertainment, Sports and Original Video. Under his leadership the media properties experienced year-over-year growth including the #1 position for Yahoo! Sports, Fantasy Football, Yahoo! TV, omg! and original video. In addition to starting two companies of his own, Corey was on the founding team at Maverick Online Entertainment, WireBreak Entertainment and at Movielink, an online movie rental service formed by five major Hollywood studios. Specialties: Digital, social and traditional media, digital distribution and marketing strategy, strategic partnerships, business development, advertising sales, consumer and trade marketing, brand development, mobile marketing