Thursday, May 23rd, 2019

11:30 AM – 12:30 PM – Immersive Hollywood: VR – AR - MR

Session I: Haas Conference Center, 2nd Floor, Rm. 172-173

VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker - Movies/TV/Brand

Jason Yim, CEO and Executive Creative Director, Trigger

Marcy Boyle, CEO, Hot Bit VR

Nicole Meighan, Qualitative Analyst, Magid

Demetrio Cuzzocrea, Partner + CIO, Hourglass Technologies

Michael McGar, President, QuantumERA

James Giglio, CEO and Founder, MVP Interactive

Cynthia Lieberman, Marketing and Media Strategist, LieberComm, Moderator

Jason Yim is the CEO and Executive Creative Director of Trigger - The Mixed Reality Agency with offices in Los Angeles and Aarhus, Denmark. He has creatively led over 150,000 hours of development in mixed reality, including as a Snap Lens Studio Partner, showcase developer for Vuforia and Google, and as an early developer for Magic Leap. Jason’s recent high-profile work incorporates mixed reality in marketing (Star Wars: The Last Jedi), product development (Hotwheels - Augmoto), location-based experiences (Fish Designer for LEGO House) and Enterprise tools (AR Design Evaluation tool for Honda), all of which demonstrates the wide spectrum of use cases for mixed reality across all industries. Additionally, Jason has 4 assigned Patents in AR/MR with several more pending.

James Giglio is the CEO and Founder of MVP Interactive. Prior to founding MVP Interactive, James held successful management positions for small and mid-sized financial firms, leading teams to launch new products and deploy market strategies that helped grow the companies beyond expectations. Striving for a more creative outlet, James left the finance world for Advertising where his zeal for imagination and passion for sports and technology led to the formation of MVP Interactive  James’ vision in linking technology to consumer engagement has been paramount to the growth of MVP Interactive and along with his team, James’ passion to innovate, buck trends and embrace technology worldwide, has led MVP to develop prototype-level inventions into useful marketing products and the formation of the first in-stadium experiential media network.

Nicole Meighan is a Qualitative analyst with a special focus on new media and emerging technologies, such as Augmented and Virtual Reality. For five years, she has conducted premium research and consultation for a range of clients, including fortune 500 companies and up-and-comers. Nicole specializes in advising global TV networks, digital brands, and tech start-ups on key issues such as product and content development, positioning, marketing, and overall business strategy. She leverages a strong understanding of Kids TV, Moms’ Perspectives, Generational Trends, and Social Media. Her experience across multiple industries gives her a unique outlook and a comprehensive understanding of her clients’ challenges and business opportunities.

Marcy Boyle is the CEO of Hot Bit VR, an upcoming platform for entertainment and commerce in virtual reality. She co-directed the feature film, NOBODY CAN COOL, a graphic novel influenced thriller, that was released in the US, Canada and UK. Marcy was picked by Oculus for their Launch Pad Fellowship, and Hot Bit VR was selected for the AR/VR focused accelerator at the Green Screen Institute, and Women’s Startup Lab. Hot Bit VR has been featured in Entrepreneur, Fox News, and listed as one of the “30 Best Virtual Reality Companies to Change Your World Soon.” Her VR experiences have been featured on SamsungVR and festivals and events including Toronto’s FIVARS, London’s VRUK, and USC’s industry demo day. Marcy is a frequent speaker about VR, including appearances at London’s VRUK, Berlin’s RIOT, the US-China Summit on Innovation and Entrepreneurship at Carnegie Mellon University, Augmented World Expo, and KAIST University in South Korea. Marcy graduated from Barnard College, Columbia University, and is on the Board of the Alliance of Women Directors.

Demetrio Cuzzocrea has more than two decades of experience in the interactive and entertainment industries and possesses rare equilibrium in left and right-brained thinking. In the past, between winning awards for his filmmaking and acting, he served as Director of Interactive Client Services and Sales for a tier-1 managed hosting company while also coordinating the group's production pipeline. Following this, Demetrio embraced the entrepreneurial spirit fully and has co-founded at least a half dozen companies, like Whoop, Inc. (a mobile app platform solution), EmergentApps, LLC (an application and platform technology incubation group) , Disruptive Enterprises, LLC (a wine label that gives back), 90/10 Advisors (supporting sustainable products and solutions), and more. Clients and partners have included: AOL, Georgia Tech, the American Red Cross, National Lampoon, Disney South America, Hughes Telematics, the Argentinian Football Association (AFA), Reed Exhibitions, Buffalo Wild Wings, National Lampoon, Stan Lee's Superhero Ball Wars, Fireback Movies, Magmo, the Abby Lee Dance Company and Jo Frost. Demetrio has also worked with Warner Brothers, DreamWorks Music, Reuters America, and, for the last 15 years, the Digital Terrorism & Hate interactive CD-ROM report and mobile app released by the Simon-Wiesenthal Center, a UN sponsored NGO, which annually garners international media attention. Demetrio is a University of Virginia graduate and received a Masters in Fine Arts from the University of San Diego on full scholarship. As a professional filmmaker / screenwriter, he has written numerous screenplays and had a play produced in Los Angeles. His documentary film "Different From You: Unfulfilled Promises to the Mentally Ill" has enjoyed wide educational distribution in the U.S. As a professional union actor, Demetrio has appeared extensively on stage and screen, and even provided the voice for animated characters.

Cynthia Lieberman is recognized content marketing and media relations strategist with more than 25 years of creative leadership in entertainment, education and digital literacy. Cynthia has led countless marketing and publicity campaigns for every major entertainment studio in Hollywood on some of the most. This doesn’t even include her management of countless paparazzi fanfare at events such as the Golden Globes, Emmys, Comic Con, feature film screenings, fashion events, opening galas and more! A true storyteller at heart, Cynthia is a frequent guest blogger and is interviewed by and appears often in the press on topics related to the impact of technology on human behavior. She currently serves as COO/Partner of www.TheInfluencerCode.com and runs a successful marketing and pr firm, LieberComm that services clients in entertainment, tech and VR/AR companies, as well as universities, non-profits and forward-thinking businesses. Entrepreneurial in spirit and equipped with a graduate degree in Media Psychology and Social Change from Fielding Graduate University, Cynthia co-founded the digital literacy site, CyberWise (“No Grownup Left Behind”) in 2011. She is co-founder of the digital literacy site, CyberWise ("No Grownup Left Behind"), reaches Social Media Marketing and Entertainment PR at UCLA and holds graduate degree in Media Psychology and Social Change from Fielding Graduate University.