The Digital Hollywood Experience

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Thursday, May 23rd, 2019

Sponsored by Women in Film and Digital Hollywood

2:15 PM - 5:00 PM, Haas Center, Room 173

PARTNERING BRANDS WITH HOLLYWOOD CONTENT & HOW TO MAKE IT HAPPEN

2:15 to 3:30 PM

Workshop:  Making Production + Brand Partnerships Work

Stacy Jones, CEO of Hollywood Branded

3:45 – 5:00 PM

Workshop:  Behind The Scenes Of Production + Brand Partnerships

Alma Bogden-Turner, Founder and owner of ÜberPRomo, Film Producer

Courtney Jackson, Senior Integrations Producer of Steve Harvey's talk show "STEVE"

Daniela Polk, Producer, Marketing Consultant at Chapo, LLC.

Michael Mihail, Director and Executive Producer of Guerilla Hollywood

Mimi Slavin, Head of Marketing & Business Development at Greenfence Consumer, Former Head of Global Marketing Partnerships at DreamWorks Animation

Stacy Jones, CEO, Hollywood Branded, Moderator

STACY JONES, Founder & CEO, Hollywood Branded: Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placement agency established in 2007. Stacy has over twenty-three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Pilot Pen and Ralph Lauren. Acknowledged as an expert in the field, she has appeared on the BBC, CNN and MSNBC; spoken at conferences around the globe; and been featured in Forbes, The Wall Street Journal, Advertising Age, Hollywood Reporter, The Financial Times and dozens of other media outlets. She received a BFA in Theater Production & Scenic Design from the University of Arizona.  Listen to Stacy’s podcast, Marketing Mistakes (& How To Avoid Them) at HollywoodBranded.com/podcast.  Twitter @StacyJonesHB  LinkedIn @StacyJones.

 

ALMA BOGDAN-TURNER - Film Producer, Managing Partner of Tractatus Films, President/Founder of UberPRomo, Fellow of the Royal Society of Arts. Alma Bogdan-Turner is a film producer and managing partner at Tractatus Films. Spanning a 20-year career as a seasoned public relations, strategic marketing executive in Hollywood, and film festival and international event producer, Alma Bogdan-Turner is known for ideating and driving bold, innovative marketing campaigns and creating synergistic brand alliances for production companies and studios to successfully launch iconic, socially conscious, relevant, emotionally engaging films such as In The Company Of Men, Ray, Crash, Precious, among many others.  Always solution driven, she launched the market penetration, promotional campaign and initiated the philanthropic arm of Chobani Yogurt, introducing it into NY City schools as an answer to Mayor Bloomberg’s Healthy Eating Initiative, and the Type 2 Diabetes and Obesity Prevention Program for the Ann Tisch Young Womens Leadership Schools. With a deep intuitive understanding of what connects film/ entertainment properties, brands, celebrities, and social causes to the general public, Alma Bogdan-Turner has spent years creating award winning campaigns and fine-tuning the synergistic relationship between brand identity and consumer loyalty.  Alma Bogdan-Turner has been active with ICAC (Internet Crimes Against Children Federal Task Force) and Mayor Eric Garcetti’s WISTEM Initiative. Recently she was awarded an official Fellowship from the Royal Society of Arts (FRSA).

 

COURTNEY JACKSON - Senior Integrations Producer of Steve Harvey’s talk show “STEVE”: Courtney Jackson is an Emmy award winning Senior Integration Producer and Trade Out Producer with 8 years of branded entertainment experience and 15 years of overall sales, marketing and PR experience.  Since 2012, Courtney has spearheaded the integration departments for both Steve Harvey talk shows, the "Steve Harvey" show and  the "STEVE" show helping turn Steve Harvey's brand into a house hold name both nationally and internationally. Her responsibilities include sourcing, negotiating, creating, executing and managing multi-million dollars of fee and trade-based partnerships.

 

DANIELA POLK - Producer, and marketing consultant at Chapo, LLC.: Daniela Schimmel Polk began her career at PR powerhouse Burson-Marsteller and then as Director of Public Relations for USA Networks Broadcasting Group, where she began producing and developing unscripted shows. After producing branded integrations for The Apprentice for NBC, she switched focus to producing branded content for television, film and events serving as a consultant for different brands, including Bacardi USA’s Bacardi Flavored Rums and 42 Below Vodka. For the past decade Polk has served as a freelance producer and consultant overseeing branded integrations for multiple network, cable shows and digital properties: acting as a liaison between productions and brands to integrate products in programming and (live) events, working with CMOs and brands to maximize on-brand opportunities and to leverage exposure aligned with show or event; and working with network ad sales to negotiate exposure and execute deliverables. Her credits include numerous shows: Hell's Kitchen, Queer Eye for Netflix, Undercover Boss; and the relaunch of Let's Make a Deal on CBS where she negotiated prizing and fulfillment deals for 175 episodes for multiple seasons.

 

MICHAEL MIHAIL - Director and Executive Producer of Guerilla Hollywood: Out of the glorious library known as the anonymous content media vault, Michael Mihail, a Los Angeles native, got his start editing demo reels for iconic directors David Fincher, Antoine Fuqua, Gore Verbinski and Alejandro González Iñárritu. It was there that he was blessed when Steve Golin let him use Finchers 35mm camera to shoot his first spec commercial. That became the spark of Guerilla Hollywood. Michael has gone on to direct videos and content for artists like Kendrick Lamar, Pit Bull, Mary J. Blige, Yelawolf, My Chemical Romance and Schoolboy Q. As well as concert series for Lenny Kravitz, Bon Jovi and many others.  Guerilla Hollywood is now a world-wide production company based in Los Angeles, California spanning across the mid-west, the south and east coast. Guerilla has production partners and services in Toronto, the entire UK and Japan as well. Guerilla Hollywood and its stable of directors is actively producing content for Apple Music, Universal Music Group, Interscope Records, Capitol Records, Atlantic Records, The NFL, The NBA, Proctor and Gamble, BET Networks, Univision Networks and many other media giants. In 2013 Michael was nominated as a director in the best video category, at the BET Hip Hop Awards for Kendrick Lamar’s “Don’t Kill My Vibe”.

 

MIMI SLAVIN - Marketing Consultant, Head of Marketing & Business Development at Greenfence Consumer, Former Head of Global Marketing Partnerships at DreamWorks Animation, SVP Warner Bros. Pictures Promotions: Mimi Slavin is currently Head of Marketing and Business Development for greenfence consumer, helping bring the value of the Blockchain to top entertainment IP Holders, opening new marketing and revenue opportunities, and creating direct to consumer relationships that respect the consumer’s newly recognized need to control their data while continuing to benefit from the companies with whom they wish to interact.  Career highlights include having served as Head of Global Marketing Partnerships at DreamWorks Animation where she orchestrated multiple top-producing promotional product campaigns including one of the most successful in the studio's history: Trolls.  At CBS Films, as SVP, Marketing, Mimi launched the Consumer Products business segment for the film division, and led all digital marketing strategy development and promotional campaigns to drive awareness and support for the CBS Films portfolio, creating dynamic collaborations between multiple CBS divisions to capture over $50M in media support by leveraging sports, mobile, interactive, and radio channels.  As SVP of Warner Bros. Pictures, Promotions, Mimi pitched marketing opportunities and negotiated agreements with major 3rd party partners, filmmakers, and talent, securing highly lucrative business development opportunities for the studio with major national brands such as Burger King, General Mills, Pepsi, and Mattel, and over $200 million in promotional partnerships to support films including Superman Returns, Happy Feet, The Ant Bully, and We Are Marshall.