Wednesday, November 13th, 2019

10:45 AM – 11:45 AM

Track I: Influencer - Advertising - Herscher Hall, Guerin C, Live Webcast

Branded & Influencer Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Hannah E. Taylor, Partner, Advertising, Marketing, & Public Relations Group, Frankfurt Kurnit Klein & Selz PC

Vanessa Flaherty, partner and SVP, DBA

Kirstin Benson, VP of Global Entertainment, Getty Images

Amber Raspberry Mayo, founder, WYD

Jenn Fink, Director Digital & Social Strategy, GLOW

Julia Moonves, Vice President of Sales & Business Development, pocket.watch

Andrew Solmssen, President, California, Wunderman Thompson, Moderator

Vanessa Flaherty is Executive Vice President of Management for Digital Brand Architects, where she is responsible for overseeing a world-class portfolio of fashion, beauty, and lifestyle influencers, implementing strategic counsel to both her clients and team. Prior to joining DBA, Vanessa spent over 5 years in Coach’s global communication office where she was an integral part of the brand’s much-lauded approach to digital public relations, influencer partnerships, and integrated social media programming. One of the first to see the potential for digital influencers to serve as brand ambassadors and become

brands themselves, Vanessa championed bloggers on the brand’s homepage, in ad campaigns and behind design collaborations long before it became mainstream. She has been with DBA since 2011 and orchestrated some of the industry’s most dynamic and noted award winning activations. Vanessa holds an M.A. from New York University and a B.A from the University of California, Santa Barbara. After an 8-year stint in New York City, the California native returned to the West Coast and currently resides in West Hollywood with her husband.

Julia Moonves, Vice President of Sales & Business Development, pocket.watch: Julia Moonves leads branded content and media Sales for pocket.watch, a new media brand targeted at Gen Alpha kids. She is passionate about the power of authentic creators with a dedicated fan base, and an interest in business built from audience led her to the world of online content creators. An entire market now exists comprised of DIY makers who never expect fans to pay for their content, yet who can create viable revenue streams based around a deeply engaged following. From licensing and merchandise to endorsements and sponsorships, the opportunities for creativity around the business match the creativity found in these creators. Julia is excited to bring that passion and creativity to pocket.watch and its partners. Since joining pocket.watch, Julia has tripled YOY Branded Content Sales and has built out a media sales division. She graduated with honors from the University of Virginia with a dual concentration in Media Studies and Philosophy. Most recently, she had her own digital media start-up in New York. Prior to that, she was Director of Audience Strategy at Maker Studios through its acquisition by The Walt Disney Company.

Hannah E. Taylor is a partner in the Advertising, Marketing, & Public Relations Group, representing clients in a wide variety of industries, including beauty, fashion, retail, entertainment, music, consumer products, transportation, food & beverage, and design. Ms. Taylor receives consistent recognition by the most respected legal rating organizations. She is included in the 2020 edition of Best Lawyers in America for advertising and in Law360’s 2018 list of Top Attorneys Under 40. She is recognized in The Legal 500 as a “Next Generation” advertising expert. Chambers USA America’s Leading Lawyers for Business quotes her clients’ praise, saying she “is incredibly responsive, really dedicated and knowledgeable.” Ms. Taylor has been repeatedly named a Super Lawyers "Rising Star." And in 2019, she was named as a Fellow of the American Bar Foundation, a global honorary society of attorneys whose careers demonstrate outstanding dedication to the highest principles of the legal profession and to the welfare of their communities. Ms. Taylor’s practice involves counseling brand and agency clients on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. Ms. Taylor writes and speaks frequently on the legal implications of advertising in social media and helps clients comply with ever-changing social media platform terms. She advises clients on claim substantiation and compliance with federal, state, and local laws, as well as on compliance with relevant self-regulatory guidelines, and represents advertisers before the Federal Trade Commission and the National Advertising Division. She works with clients to structure and negotiate virtually every type of advertising-related agreement, including agency-client agreements, licensing agreements, production agreements, talent, spokesperson, and influencer agreements, social media guidelines, and releases. Ms. Taylor is actively involved in leading industry associations, including as a member of the ABA’s Consumer Protection and Advertising Disputes & Litigation Committees, and as a member of the New York State Bar Association Consumer Affairs Committee. She is the Editor of the ABA’s Consumer Protection Law Developments Update, 2017-2020, and is the co-author of the “United States” chapter in Getting the Deal Through - Advertising and Marketing 2017 – 2019 with Rick Kurnit. Ms. Taylor also frequently speaks at major legal conferences, including at the Association of National Advertisers, Brand Activation Association, IAPP and National Advertising Division legal conferences, as well as at industry conferences like South by South West and NYC and Los Angeles Social Media Weeks. Recent presentation topics have included “An Interview of Mary Engle of the FTC”; “Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws,”; “AI, Avatars, Chatbots, and Other Daunting Futuristic Media”; and “Mastering Master Services Agreements: Major Legal Issues Agencies Face and How to Solve Them.” Prior to joining Frankfurt Kurnit, Ms. Taylor was a litigator at Hughes Hubbard & Reed LLP. Her previous professional experience also includes work for Volunteer Lawyers for the Arts, Legal Momentum (formerly NOW Legal Defense Fund), and Fross Zelnick Lehrman & Zissu.

Kirstin Benson is the VP of Global Entertainment at Getty Images: She joined Getty Images from Time Inc., where she was the co-founder and Editorial Director of Instant — an all-video, first-of-its-kind outlet dedicated to the world of social media stars. Having worked as a digital content creator as well as in front of the camera, Kirstin has a unique perspective on the entertainment, pop culture, and digital worlds. Prior to joining TIME Inc., Kirstin was the Editor-in-Chief of WhoSay, where she oversaw content, social media, and partnerships. While there, she worked closely with talent such as Caitlyn Jenner, Reba McEntire, and more to amplify their messages and syndicate their op-eds across outlets like ABC News, People, Time, and others. No stranger to startups, she served as the Director of Entertainment and Engagement at ConnecTV and was an instrumental member in launching Bonnie Fuller’s digital venture, HollywoodLife.com, at Penske Media Corporation. Kirstin has served as a contributor to Parade Magazine and E! Online, has produced the Primetime Emmys’ Backstage Live! show for the past five years, and is a member of the Primetime Emmy Awards Digital Committee. A graduate of USC with majors in Communication and Theater, Kirstin also holds a Master in Communication Management in the Entertainment Industry from USC Annenberg. In the summer, you can find her jet skiing on Flathead Lake in her hometown of Lakeside, Montana.

Amber Raspberry Mayo, founder, WYD: Amber Raspberry Mayo has been at the forefront of digital, local and innovative marketing for 15+ years. Best known for the “Ellen Selfie” snapped with a Samsung device at the 2013 Oscars, Amber has worked with global brands, national media and top sports properties. Her media strategy and buying experience spans both online and offline platforms with customized campaigns from $200 to $1 billion. In 2017, she founded WYD, a marketing accelerator for trailblazers interested in rapid growth and branding. The agency was created for the growing cannabis industry as well as technology entrepreneurs. During The Next Big Thing marketing campaign for Samsung from 2012-2015, Amber led media and partnerships negotiating big moments on network television, high profile partnerships and 360 integrations including Oscars, NBA Finals, AMAs, Billboard Awards, NBA All Star, NFL on NBC, NFL on FOX and many others. She led and negotiated the 3-year relationship with the NBA across 6 categories including defining a new category (wearables) and driving innovation in technology & sports.  Amber also negotiated all content terms to drive into technological development, lead marketing and content strategy of the LeBron James sports app. Never shy about working with startups, Amber also stints with LeBron James’ Uninterrupted and Chinese tech company, LeEco. She also worked for Roc Nation on the launch of Tidal and other projects. Amber’s deep video game experience spans roles with Activision and Electronic Arts (EA). She was the first head of media at EA responsible for all media and integrations for over 100 video games during her tenure. Amber also created the first integration for actor/comedian Zach Galifiniakis’ Between Two Ferns talk show and Need for Speed with Charlize Theron. As the global media director at Activision, Amber managed all activation for Skylanders and other brands. Amber started her career at the creative advertising agency, Wieden+Kennedy, as a media assistant on the Nike team where she learned the fundamentals and value of creating memorable moments. One of her first projects was creating disruptive marketing moments for Nike at the Boston Marathon. Amber learned local marketing by working at a small agency in Chicago before returning to Wieden+Kennedy. She went on to manage seasonal launches from digital to out-of-home for Starbucks and managed EA’s media spend and partnerships before moving to Activision and launching the new franchise Skylanders (among many others). Originally from Alaska, Amber moved to Oregon to attend Willamette University. She now lives in Los Angeles with her husband and beloved cats.

Jenn Fink, Director Digital & Social Strategy, GLOW: Jenn Fink is a multitalented marketer who has worked in the entertainment industry for a decade. She has led social strategy and award-winning innovative campaigns for GLOW clients including VH1, HBO, Discovery Kids and IFC. Jenn started her career in production for NBC, executing top-level teases and bumpers for Beijing Summer Olympics coverage. Joining Discovery Communications shortly thereafter, she helped establish the first Social Media International division. At Discovery, Jenn managed a global team that developed multi-regional social and digital strategies for original productions, products, and live event coverage for brands including Discovery Channel, TLC, Animal Planet and Eurosport.

Andrew Solmssen is President, California for Wunderman Thompson, WPP’s largest advertising agency. Based in Los Angeles, he manages three markets and serves as part of the leadership team that directs 4000 staff across North America. Previously, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, and Viacom. He grew the company from 3 people to one of the world’s top digital agencies and a sale to WPP.  Within WPP, he was part of the team that created POSSIBLE, the first global digital agency, bringing together 14 agencies through M&A and grew to 2000 people across 14 countries. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York and Los Angeles. At KPE, Andrew spearheaded major initiatives for Variety, Turner, Nielsen, and AOL. Andrew has been a leader in digital since the mid 90’s.  His work has received 3 Gold Cannes Lions, 4 Emmys, Addy, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular contributor to trade publications.  Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development.  A graduate of Hamilton College, he spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.