Wednesday, November 13th, 2019

10:00 AM – 11:00 AM

Session II: Haas Conference Center, Room 172-173

AR-VR-MR Science & Technology – Disrupting Wellness - Healthcare - Sports

Dr. Pamela Rutledge, Director of the Media Psychology Research Center, Fielding Graduate University

Dorote Weyers-Lucci, Lab manager ITP Foundation, Assistant professor Sofia U

Caryn Wiley-Rapoport, SVP of Consumer Insight, Canvas Worldwide

Jerri Lynn Hogg PhD., Director, Media Psychology Graduate Program, Fielding Graduate University, Moderator

Jerri Lynn Hogg is a media psychologist, director of the Media Psychology program at Fielding Graduate University, 2015 President of the American Psychological Association’s Society for Media Psychology and Technology, co-creator of Fielding’s Certificate in Brand Psychology and Audience Engagement , and co-author of Mad Men Unzipped. She integrates her passion for branding, augmented/virtual reality, technology, and digital environments with research to advance the understanding of the positive use of media and technologies and their physical, cognitive, and emotional impact. Dr. Hogg is a coveted industry speaker and with over 50 scholarly presentations on media psychology, is a pioneer in the field of Media Psychology.  She recently spent six months working with the U.S. Department of Defense Global Operations on an anti-terrorism simulation using narrative psychology to degrade and counter

terrorist messaging in Iraq, Syria, and North Africa. Her current focus is on brand psychology strategies; augmented environment design solutions; and narrative messaging for positive change. She was recently a judge for the annual SoMe Awards (Social Media). You can find her on Twitter @HoggJL. She also authors a blog forPsychologyToday.com called “The Digital Life.”

Dr. Pamela Rutledge, Director of the Media Psychology Research Center, Fielding Graduate University: Dr. Pamela Rutledge, Director, Media Psychology Research Center: Dr. Rutledge Director of the Media Psychology Research Center and an independent consultant on a variety of media projects.   In her academic life, she is the creator of and faculty for the Brand Psychology and Audience Engagement track at Fielding Graduate University and sits on the advisory board of the Internet and Social Marketing Certificate at UC Irvine Extension. Dr. Rutledge speaks internationally and has published both academic and popular work, most recently Exploring Positive Psychology: The Science of Happiness and Well-Being.  She is currently co-authoring Fill Your Funnel: How to Use Cognitive Psychology and Neuroscience for Generating Leads and Increasing Sales in Digital and Social Media Marketing.  She has written on the psychological implications of mobile technology for Global Mobile and the role of social on entertainment experiences in The Psychology of Twilight. Dr. Rutledge is the author of “Positively Media” on PsychologyToday.com and is a frequent expert source on media use and popular culture for mass media outlets, such as The NY Times, The UK Guardian, Wall Street Journal, Good Morning America, ABCnews.com, BBC, Men’s Health, Cosmopolitan, Time and USAToday.   She holds an PhD and an MBA.

Dorote Weyers-Lucci, ITP Foundation, Assistant professor Sofia U: Dorote Weyers-Lucci is a research lab manager, assistant professor and Mindfulness coach focused on behavioral transformation to increase quality of life using immersive experiences. Dorote started designing digital tools and mobile VR experiences for habit change in 2013. She has two VR apps on the stores that are used for coaching and research at Corereboot LLC. Currently, she is finishing her Phd in Psychology and cognitive neuroscience at ITP@Sofia U in the area of existential anxiety mitigation through immersive approaches.

Caryn Wiley-Rapoport is SVP of Consumer Insight at Canvas Worldwide, in Playa Vista, CA. Her approach to consumer insights is grounded in psychology and cultural anthropology. Caryn is an advocate for qualitative research to better understanding the impact of media, technology, and data on people’s lives. She serves on the Advisory Board for the USC Masters in Applied Psychology Program. Recent research includes a studies on how people incorporate fitness band data into their narrative identity, the visual language of photos posted on Instagram, and media usage and gratifications along a consumer's journey.