Wednesday, November 13th, 2019

3:50 PM - 5:00 PM

Track I: Haas Conference Center, Room 171

Leveraging Content and Celebrity For Cross-Platform Success: From TV, Mobile & Internet to Social Media

Evelyne Ouellet, CEO, SAFIRA, a Cirque du Soleil company

Brittani Kagan, Head of Talent, Portal A

Raphael Leopold, Founder/Executive Producer, Rodeo Show

Alice Aoki, Actress, Founder & CEO, Aoki Entertainment

Greg Harrison, Executive Creative Director, MOCEAN

Perrin Kaplan, Principal, Zebra Partners, Moderator

Brittani Kagan, Head of Talent, Portal A: At Portal A, Kagan leads the digital studio’s in-house talent team and oversees talent relations, deal-making, and casting strategies across branded and original projects. Kagan has over 5 years of experience working in talent management and development with companies such as Thunder Road Pictures and APA Talent Agency. Additionally, Kagan spent time as a freelance producer, writer, and director for brands and media companies including Budweiser, Quilted Northern, Coppertone, and Lighthearted Entertainment. Portal A is independent, with a team of 50 based in its San Francisco and Los Angeles offices. Portal A works with top global brands

and develops original programming for digital and linear networks. Portal A's work has been seen over 1 billion times, and was recently named Content Agency of the Year by Digiday and Content Studio of the year by Cynopsis. Kagan grew up in South Florida and currently resides in Los Angeles. She is a Kappa Kappa Gamma and proud alumna with Distinction of the University of Michigan.

Evelyne Ouellet,MBA, Head of Global Marketing at 4U2C, Cirque du Soleil Entertainment Group: CEO of Safira Entertainment Marketing: Evelyne Ouellet is a French Canadian Experiential Marketing expert based in Los Angeles, California. With the strength of her experience at the front line of high-profile campaigns, she has developed solid expertise in branding and an intimate knowledge of the Live Entertainment and media industries. She has built an extensive global network and has proven herself as a brilliant strategist and value creator. As Director and Manager of Public Sales for world-renowned Cirque du Soleil, Evelyne worked at a grassroots level in the key hubs of most core U.S. markets. She moved on to become the Senior Marketing Director for 24 radio stations and launched the Virgin Radio brand in Canada. Then, as Vice President of Marketing at Canadian media company Astral/Bell, she oversaw two music-based TV Networks, MusiquePlus and MusiMax. English-French bilingual, Evelyne has an MBA from HEC Montreal. In addition, she studied in Europe - Université Canadienne en France, Nice, and the Copenhagen Business School (CBS), Denmark - and completed a Graduate Degree in the Business and Management of Entertainment at UCLA (awarded with distinction). Prior to founding Safira, Evelyne was selected for an assignment with Creative Artists Agency in the Digital Marketing department. Evelyne's is currently acting as the Head of Global Marketing for 4U2C, Cirque du Soleil Entertainment Group. In addition, she has created a group of VR experts designed to identify business opportunities in this dynamic and emerging market.

Raphael Leopold is one of the few Founder/EPs of an award-winning production company who is under the age of 30. Leopold brings a young, digital-friendly and artistic lens to branded content. His company’s work and talent roster are driven by the new media landscape and are constantly adapting with industry shifts. Since its launch in 2015, Leopold has forged a creative incubator where directors enjoy artistic freedom yet are backed up by resources necessary to collaborate closely with agencies and brands. With a roster of directors born from a digital age who have found success through the use of social media and online platforms, Rodeo Show has been an influential production partner to brands looking to resonate with young viewers in an authentic way. Most recently, Leopold produced an integrated holiday campaign, “This is the Time,” for Abercrombie & Fitch that includes two :30 and :60 ads that tell several stories through the lens of diverse, young adults who are maturing. The spots spearheaded the 125 year-old brand’s new 21st Century direction and featured millennials as they embark on a number of “firsts” in their lives: first apartment, first heartbreak, first job. The campaign spots authentically capture the experience-driven journey that today’s youth values so much and therefore, went on to receive industry acclaim in the trades, awards and beyond. It was recently awarded with a  Epica Award in the Luxury & Premium Brands category. Leopold has thoughtfully assembled a roster of highly-skilled directorial talent who have helmed spots for such top brands as Nike, ESPN, Adidas, Subaru, Verizon, Abercrombie & Fitch, Michelob, Jeep, HP, Honda among numerous others. As an Executive Producer, he has collaborated with top talent including Gal Gadot, Katherine Heigl, Steven Wright, Arielle Vandenberg, Elisabeth Rohm and MLB stars Chris Sale, Josh George, David Price, among others.

Alice Aoki, Actress, founder & CEO, Aoki Entertainment: Aoki’s family owned a franchise restaurant chain, from which she learned a great deal about business management and deal making . Since graduating from the New York University Tisch School of Arts, she has worked in the entertainment industry and has been directly mentored by and worked closely with A-list names in the field, included the president of Warner Brothers , Paramount studio and the Aaron Spelling family.

Greg Harrison, Executive Creative Director, MOCEAN: As an Executive Creative Director at MOCEAN, Greg and his team have created dozens of award-winning trailers and original content campaigns for some of the industry’s top networks, including HBO, FX, Showtime, Netflix, Amazon, AMC, TNT, and A&E. Over the course of his nearly decade-long tenure, Greg has amassed a number of directing credits, including spots for Amazon’s Homecoming, HBO’s Last Week Tonight With John Oliver and Curb Your Enthusiasm, as well as Netflix’s forthcoming series Daybreak, Showtime’s Billions and Penny Dreadful, FX's The Americans and A&E’s Bates Motel. A graduate of Michigan State University, Greg has directed top-level talent including Neil Patrick Harris, Larry David, Jessica Alba, Jon Stewart, Will Ferrell, Paul Giamatti, Jennifer Connelly, Kieran Shipka, Kumail Nanjiani and Elijah Wood.

Perrin Kaplan, Principal, Zebra Partners: Perrin Kaplan is a global marketing and communications executive known for her award-winning work in tech, entertainment, gaming and virtual reality.  She is principal of Zebra Partners, which opened doors following her role as vice president, marketing and communications, growing Nintendo’s corporate brand overseeing notable global phenomenon’s such as the Wii; Pokémon; DS; and the brand ambassador movement. Her clientele includes innovative mid-size companies and brands such as Facebook/Oculus, Intel, Microsoft, Sony, DreamWorks, Reddit, and Qualcomm.  She started in the newsroom at Seattle’s NBC affiliate with stints in political communications. Considered one the best in her field, Kaplan is profiled in several books and articles and is an active speaker for top events and organizations. She has been honored for her continued roles in female leadership growth.