Tuesday, November 12th, 2019

11:15 AM - 12:15 PM

Track II: Ahmanson Hall

The Influencer Lifestyle - Defining Your Life - Your Voice - Your Future

Shaine Griffin, Associate Commercials Strategist, SAG-AFTRA

Bruna Nessif, Influencer and Author, “Let That Shit Go: A Journey to Forgiveness, Healing & Understanding Love” & founder, “The Problem With Dating"

Gregg Martin, Actor/Content Creator

Brendan Kane, Author, Best Selling Book, “One Million Followers”

YiZhou, Influencer, Actor, Director & Founder Global Intuition

David Bloom, Columnist/Contributor, TVRev / Tubefilter / Forbes, Moderator

Gregg Martin is an actor, writer, director, producer and content creator, as well as a member of the Television Academy and SAG-AFTRA. His acting resume extends to network television including appearances on Marvel Agents of Shield, Body of Proof, Jimmy Kimmel Live in addition to the Kirstie Alley Michael Richards' sitcom and the Nickelodeon show Game Shakers as well as various web-series and TV movies and commercials. He has partnered with some of the world's largest social media stars, creating professional short form, digital branded, and long-form MCN content. To date he has written and acted in over 100 videos including directing one with Jennifer Lopez shot in Vegas. Additionally, Gregg has gained prowess as an expert of social media's influence

in the entertainment world - being featured in a number of publications and conferences including the NY Times, Screen Actors Guild, AFI and NBC Primetime. Little known fact is that Gregg has long running standoff with Sacha Baron Cohen based on his near perfect impersonation of Borat. You can connect with him at www.uGregg.com.

Shaine Griffin, Associate Commercials Strategist, SAG-AFTRA: Shaine Griffin is the Los Angeles Organizer for SAG-AFTRA’s #AdsGoUnion campaign; a grassroots initiative meant to grow Union opportunities in the Commercial space. Shaine’s focus is on member activation and mobilization as well as outreach and education in the Content Creator space. Shaine is very passionate about protecting the rights of the next generation of creators (who gravitate to online platforms) and who are working in close partnership with Advertisers, often below their market value. Shaine comes to this work with experience in labor organizing, community organizing and production experience

Bruna Nessif, an advocate for personal development and a self-proclaimed hopeful romantic, is the author of Let That Shit Go: A Journey to Forgiveness, Healing & Understanding Love  and founder of the website The Problem With Dating, a multimedia  platform that provides entertaining yet thoughtful pieces about love, dating, self-reflection & spiritual growth. With over a decade of writing experience under her belt, Bruna has penned nearly 10,000 articles varying from entertainment journalism, biographical writing, ghost-writing, interview pieces, editorial and op-eds. She currently holds a dating column with Playboy, maintains her post as Editor-in-Chief of The Problem With Dating & recently released her debut book Let That Shit Go: A Journey to Forgiveness, Healing & Understanding Love. She is also a certified professional coach and Energy Leadership Index Master Practitioner from the Institute of Professional Excellence in Coaching. Her focus is coaching on high-conscious living and self-love in order to help women renew their self-worth to attract healthier relationships and tap into their full potential. As a Lebanese woman, Bruna also feels strongly about addressing societal and psychological effects that occur for immigrants and their families.  Her written work has been featured on multiple publications, including E! News, Playboy, Huffington Post, Cosmopolitan, Esquire and Bravo.

Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities.  He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution. Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million dollars and pioneered the first ever influencer campaign to effectively promote Lakeshore’s movies. He then went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world that works with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable fortune 100 companies. Brendan is most recently known for publishing the best selling book “One Million Followers”, that breaks down how he was able to generate 1 million followers in 100 countries in 30 days.

YiZhou: Influencer, Director & Founder Global Intuition: Chinese multimedia artist, influencer and entrepreneur Yi Zhou is widely known in the international creative community for her artistic, fashion, branding  and film work.  Her work is admired by a highly diverse group  of distinguished intellectuals, Hollywood A-listers, wealthy patrons and the young social media audience. In recent years, Yi Zhou has endorsed a number of global campaigns including Persol, DFST – Galleria, Levis, and others. She was named the first ever brand ambassador for China for Clarins in 2010. Since 2011, she has collaborated with such prestigious brands as Chanel, Hogan, Pringle of Scotland, Lane Crawford and YOOX. She also collaborated with French couture Jewelry house Gripoix, launching a special collection titled “Pineapple Secret.  Her animations have also inspired a clothing collection by popular French brand Each X Other. In 2013, she was invited as the first ever Chinese talent to be hired as a designer and creative director of a brand,  to create a 360 degree project ranging from menswear, womenswear and accessories for Italian luxury brand ICEBERG.  The “Breaking the Ice” capsule collection was released worldwide in December 2013. In 2010, she created Yi Zhou Studio, creating employment opportunities for young Chinese talent to collaborate and experiment together on international projects. A major social media influencer, Yi Zhou has been named Tudou’s art director, art and fashion advisory member at SINA.com, and beauty and fashion ambassador for Tencent A passionate promoter of East-West relations, she is frequently asked to speak at conferences and events around the globe, including TEDx (Paris 2012, Beijing 2013, Zheijang 2014), LVMH  Labour Day in Paris in 2013 and Financial Times Luxury Conference in 2014. Yi Zhou has contributed to many NGOs by creating art pieces for the UN Conference for World Climate Change in South Africa in 2011, the UNDP China Rio+20 Projection in 2012, as well as World Oceans Day in 2015. Most recently, she worked with Natalia Vodianova’s Naked Heart Foundation by participating with an artwork commissioned by ETAM. Yi Zhou ‘s short films have been shown at Shanghai Biennale, Venice Biennale, Sundance Film Festival and Cannes Film Festival.  She was selected by Venice Biennale to showcase her 2011 works, as well as new works from her solo show at the Museum of Contemporary Art in Rome titled “Fragments of Rome, past, future, parallel worlds.” She is currently working on several international media projects and  is developing her first feature motion picture. She has a degree in politic science and economics from the London School of Economics, and is now continuing her education at Pepperdine University in Malibu, California. She speaks fluent French, Italian, English, Spanish and Mandarin.

David Bloom advises on communications strategy, media relations and social media for prominent companies, institutions and individuals in politics, technology, entertainment and business. Bloom previously was associate dean and chief communications officer for the USC Marshall School of Business, and vice president of corporate communications at movie studio MGM Inc. He previously worked 20 years as an award-winning journalist for such publications as Variety, Red Herring, the Los Angeles Daily News and the Dallas Times Herald.  Bloom writes regularly on technology, media, politics and art at the blogs Bloom’s Day and Post Mad Bills; guest lectures at USC, Pepperdine and Chapman University, and is a frequent moderator and panelist at conferences such as Digital Hollywood, Ad:Tech, Produced By, NATPE and OMMA. He is vice president of the Board of Directors of Outpost for Contemporary Art.