Tuesday, November 12th, 2019

1:15 PM - 2:15 PM

Track I: Herscher Hall, 3rd Floor, Room 303-304

The Power of YouTube, Instagram, Snapchat, Facebook: Unlocking the Power of Brands, Programming, and Monetization

Jenny Weiner, VP of Brand Partnerships, Fullscreen

Christopher Rudy, Chief Strategy Officer and co-founder, Cut.com

Chad Nelson, Chief Creative Director, Topgolf

Tina Walsh, VP, Content Strategy, Tongal

Glenn Ginsburg, SVP of Global Partnerships, QYOU Media

Mike Skogmo, SVP, Head of Marketing & Communications, Jukin Media

Greg Kampanis, Senior Vice President & General Manager, Digital, Omnia Media, Moderator

Glenn Ginsburg holds the position of Senior Vice President of Global Partnerships at QYOU Media. He is responsible for ensuring that QYOU Media features the best of the web in its programming line-up, whilst adding to its existing partnerships with leading Influencers, talent managers and agencies. He also launched and runs QYOU’s award winning Influencer Marketing Agency. Clients include Universal Pictures, 20th Century Fox, Sony Pictures, DreamWorks, Warner Brothers and other leading entertainment companies.

Under Glenn’s leadership QYOU has also become the foremost authority on brand engagement on popular short form entertainment platform TikTok. Ginsburg has extensive background specializing in digital, social and convergence media and branded entertainment. He has initiated, built and managed digital-focused businesses for media companies including Walt Disney Company, MTV Networks, USA Networks and Marvel Entertainment. His most recent role was Principal at Alliance Content Marketing, working with top-tier brands to help them harness the power of YouTube influencers and develop leading Influencer marketing campaigns that generate buzz online.

Jennifer Wiener is the Vice President of Strategic Brand Partnerships at Fullscreen, where she works across all the company’s business units to lead the development of multi-platform, story-led marketing solutions for key Fortune 500 brand clients.  With a deep content marketing and client services background, Jennifer works to establish and strengthen Fullscreen’s brand partner relationships. Prior to joining Fullscreen, she worked at Dentsu Aegis, where Jennifer and her team led award-winning branded content efforts for Microsoft and focused on business development for the agency.  Jennifer began her career in Talent and Motion Picture Packaging at the Endeavor agency, now known as WME.  She is a proud University of Southern California Trojan and lives with her husband and two-year-old daughter in Los Angeles.

Tina Walsh is the VP of Content Strategy at Tongal where she develops strategic, long-term partnerships with brands. Additionally, Walsh contributes to the growth and development of Tongal’s toys and kids’ entertainment vertical, and designs and executes content plans across other clientele initiatives. Walsh joins• Tongal from Hasbro, where she served as Head of Digital Content. Prior to Hasbro, she worked at Reebok where she established the brand’s early digital and ambassador strategies.

CHAD Nelson, Chief Creative Director, TopGolf: Chad Nelson serves Topgolf Media as Chief Creative Director following Topgolf Entertainment Group’s successful acquisition of World Golf Tour (WGT), the world’s largest golf website and mobile golf game, which he co-founded in 2006. At Topgolf Media, Chad and his team tap their entertainment and tech expertise to create digital experiences, original content series and interactive games for the Topgolf community.Under Chad’s leadership, WGT grew from zero to 14-million players, bringing console-quality graphics to web and mobile platforms. WGT was one of the first U.S. games to leverage free-to-play in-app purchases and in-game native advertising. Prior to WGT, Chad served on the executive team of WagerWorks (NYSE: IGT) as Studio Head of original content development. While at WagerWorks, he helped launched several gaming channels, including Virgin Games, World Poker Tour and Hard Rock Casino before the company was acquired by IGT in 2005.Chad graduated with a Bachelor of Arts degree from Westmont College and lives in San Francisco with his two boys.

Christopher Rudy is the Chief Strategy Officer and a co-founder of Cut.com, where he evaluates and capitalizes on new business opportunities on the digital video frontier. Holding a JD from Boston University School of Law, "Rudy" began his career in the entertainment industry at ICM, a top talent agency in Hollywood, and eventually served as VP of Talent at Collab. There, he helped turn Collab’s long list of digital creators into their own legible, marketable brands. With a comprehensive knowledge of traditional and new media’s protocols and business networks, Rudy identifies strategic partnerships with talent, brands, platforms, and other media publishers to position Cut.com at the vanguard of this new era in video.

Mike Skogmo is Vice President, Head of Marketing and Communications at Jukin Media; he leads marketing, public relations, customer service, and graphic design for the Culver City-based digital media company. He holds a BA in History from the University of Kansas and a MA in Sports Management from California State University, Long Beach.

Greg Kampanis is Senior Vice President and General Manager, Digital of Omnia Media, the largest digital-first media company serving a Millennial and Gen Z fan community passionate about gaming culture. Greg oversees development, production, and distribution of Omnia’s owned & operated properties including Arcade Cloud, The Countdown, Wisecrack, and BCC Gaming.  These brands produce and distribute animated and live-action programming and podcasts for a gamer audience, reaching nearly 20MM subscribers and 150MM monthly views across social video platforms including YouTube, Snapchat, Facebook, Instagram, and TikTok. Greg has also spearheaded Omnia’s entry into AVOD OTT with the launch of Arcade Cloud on SamsungTV Plus, Xumo, Roku and TV Player.  Additionally, Greg supports Omnia’s parent company Blue Ant Media on digital initiatives, including managing AVOD and SVOD products for natural history channel Love Nature and kid’s channel ZooMoo. Prior to Omnia Media, Greg spent seven years at Viacom, first as Vice President of Strategy and Business Development for Comedy Central and TV Land before moving on to oversee content strategy and operations for South Park Digital Studios, a joint venture between Matt Stone & Trey Parker, the creators of the Emmy® award-winning television show South Park, and MTV Networks.  In his role, Greg oversaw business development, operations, and strategy for South Park’s global digital media business, including websites in eight countries, video gaming, mobile applications, and digital goods.  While there, Greg played a crucial role in the creation and launch of South Park’s critically acclaimed console game South Park: The Stick of Truth, which sold more than 5 million units. His first foray into digital-first media was at DanceOn the leading music entertainment brand for dance, founded by Madonna. At DanceOn, Greg oversaw development, distribution, and production of digital-first video content, including dance competition series Every Single Step with Nigel Lythgoe, Chachi’s World and Dance Off Juniors. Before Viacom, Greg spent more than four years in business development at Comcast’s E! Entertainment Television where he was responsible for the development and execution of strategies to extend the network’s brands and drive new revenue growth through strategic alliances, partnerships, acquisitions, and new ventures.  Before entering the media industry, Greg spent four years in management and internet consulting. Greg holds a B.S. from Georgetown University and an MBA from the UCLA Anderson School of Management.