Tuesday, November 12th, 2019

1:00 PM - 2:00 PM

Track I: Haas Conference Center, Room 172-173, Live Webcast

Creative Data: How Hollywood Uses Data to Make Creative Decisions for Movies, Television and Streaming

Tania Yuki, CEO, Shareablee

Jason Jercinovic, Vice President Technology, Northhighland

Jeff Rosenfeld, SVP of Product and Technology, Music Audience Exchange

Talin Koutnouyan, Director, Research & Analytics, Influential

Brooke Hennon. Senior Director Customer Success, CreatorIQ

Derek Forbes, Founder & CEO, Stardust

Marc Karzen, CEO, RelishMIX, Moderator

Brooke Hennon is a Sr. Director of Customer Success at CreatorIQ where she leads client success working with some of the largest agencies, publishers, and brands with the likes of Disney, AT&T, Refinery29, Salesforce, Amazon, Omnicomm, and Airbnb.  Brooke has 12+ years in the technology space and began her career as a young WIT in the early stages of social media. Brooke manages a team of ten customer success leads that partner closely with their clients to operate and measure the value of their influencer and brand advocacy programs. Brooke joined CIQ to build processes and structure so the team can enable, evangelize and consult with existing clients on strategies.  CreatorIQ

is influencer marketing cloud for the enterprise.  Prior to CreatorIQ, Brooke worked for a big data company with its largest enterprise clients like Warner Brothers, Pepsi, and KPMG to formalize larger strategic relationships.  Originally from the east side of Los Angeles, Brooke now lives in Santa Monica and spends her free time as a mentor, cross fitting and hiking through the LA mountains.

Talin Koutnouyan is the Director of Research and Analytics at Influential.co. Her professional journey has taken her from internships with NASA, Warner Bros. Entertainment, DreamWorks Animation, and Disney, to full-time positions with PwC (PricewaterhouseCoopers) and the Ayzenberg Group. If she's not evolving, she's not happy, which is why she's always striving for the next development opportunity. Each step she has taken has leveraged experience from her previous opportunity to build upon the next. Each day challenges both her creative and strategic sides, and skills she honed at PwC within the entertainment industry. Though financial services and creativity don’t seem to be one in the same, both tap into her analytical self, helping her dissect and solve problems for clients, including brands like Hulu, General Motors, McDonald's, Wells Fargo and more.

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

Derek Forbes is Founder & CEO of Stardust, the leading social app that connects movie & TV fans around the world. After launching a successful MVP in 2018 with video reactions as its core functionality, Stardust was redesigned in 2019 with a full suite of interactive features to support its rapidly-growing community. An expert in developing digital products for consumers and enterprise businesses, Derek launched his career in 2000 as a software developer for cinema industry leader, Vista Group. He designed platforms to enable theaters to manage all aspects of business--from ticket & concessions sales, to predictive technology and box-office performance analytics. Derek went on to grow the Vista team in Europe and the United States; lead client software implementation & product management; and develop projects for clients across the globe, including exotic locations like Mumbai & Caracas. Vista Group filed for IPO in 2014, where Derek continues to serve as Chief Operating Officer.

Jeff Rosenfeld, SVP of Product and Technology, Music Audience Exchange (MAX): Jeff oversees all product and engineering efforts at MAX, developing the algorithms and technology that allow brands to speak to their target consumers through music. Before MAX, Jeff served as the Senior Director of Data Science and Strategy at ReachLocal, a global online marketing company, and, prior to that, ran the consumer research division of a music and lifestyle marketing company. Jeff graduated with honors from Harvard University in 2003, where he wrote his senior thesis on the sociology of rock music criticism. He has released three albums and toured the West Coast with his band The Power Cords.

Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.