The Digital Hollywood Experience

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Thursday, November 14th, 2019

11:30 AM – 12:30 PM – Immersive Hollywood: VR – AR - MR

Session I: Haas Conference Center, Rm. 172-173

VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker - Movies/TV/Brand

Nicole Meighan, Qualitative Analyst, Magid

Demetrio Cuzzocrea, Partner + CIO, Hourglass Technologies

Michael McGar, President, QuantumERA

James Giglio, CEO and Founder, MVP Interactive

Taylor Patchen, Account Manager, Trigger Global, The Mixed Reality Agency®

Cynthia Lieberman, Marketing and Media Strategist, LieberComm, Moderator

 

James Giglio is the CEO and Founder of MVP Interactive. Prior to founding MVP Interactive, James held successful management positions for small and mid-sized financial firms, leading teams to launch new products and deploy market strategies that helped grow the companies beyond expectations. Striving for a more creative outlet, James left the finance world for Advertising where his zeal for imagination and passion for sports and technology led to the formation of MVP Interactive  James’ vision in linking technology to consumer engagement has been paramount to the growth of MVP Interactive and along with his team, James’ passion to innovate, buck trends and embrace technology worldwide, has led MVP to develop prototype-level inventions into useful marketing products and the formation of the first in-stadium experiential media network.

Nicole Meighan is a Qualitative analyst with a special focus on new media and emerging technologies, such as Augmented and Virtual Reality. For five years, she has conducted premium research and consultation for a range of clients, including fortune 500 companies and up-and-comers. Nicole specializes in advising global TV networks, digital brands, and tech start-ups on key issues such as product and content development, positioning, marketing, and overall business strategy. She leverages a strong understanding of Kids TV, Moms’ Perspectives, Generational Trends, and Social Media. Her experience across multiple industries gives her a unique outlook and a comprehensive understanding of her clients’ challenges and business opportunities.

 

Demetrio Cuzzocrea has more than two decades of experience in the interactive and entertainment industries and possesses rare equilibrium in left and right-brained thinking. In the past, between winning awards for his filmmaking and acting, he served as Director of Interactive Client Services and Sales for a tier-1 managed hosting company while also coordinating the group's production pipeline. Following this, Demetrio embraced the entrepreneurial spirit fully and has co-founded at least a half dozen companies, like Whoop, Inc. (a mobile app platform solution), EmergentApps, LLC (an application and platform technology incubation group) , Disruptive Enterprises, LLC (a wine label that gives back), 90/10 Advisors (supporting sustainable products and solutions), and more. Clients and partners have included: AOL, Georgia Tech, the American Red Cross, National Lampoon, Disney South America, Hughes Telematics, the Argentinian Football Association (AFA), Reed Exhibitions, Buffalo Wild Wings, National Lampoon, Stan Lee's Superhero Ball Wars, Fireback Movies, Magmo, the Abby Lee Dance Company and Jo Frost. Demetrio has also worked with Warner Brothers, DreamWorks Music, Reuters America, and, for the last 15 years, the Digital Terrorism & Hate interactive CD-ROM report and mobile app released by the Simon-Wiesenthal Center, a UN sponsored NGO, which annually garners international media attention. Demetrio is a University of Virginia graduate and received a Masters in Fine Arts from the University of San Diego on full scholarship. As a professional filmmaker / screenwriter, he has written numerous screenplays and had a play produced in Los Angeles. His documentary film "Different From You: Unfulfilled Promises to the Mentally Ill" has enjoyed wide educational distribution in the U.S. As a professional union actor, Demetrio has appeared extensively on stage and screen, and even provided the voice for animated characters.

 

Taylor Patchen, Account Manager, Trigger Global, The Mixed Reality Agency®: Taylor is an Account Manager at Trigger Global -- The Mixed Reality Agency® creative platform for brands and agencies. She’s able to distill the technical complexities of AR & VR and contextualize cutting-edge creative ideas that provide engaging experiences for consumers while advocating brand messaging for several major clients including Bose, Morgan Stanley, Saban Brands’ Power Rangers, Post Holdings, Sony and Disney. By understanding the advertising ecosystem, Taylor was able to deliver superior engagement and conversion metrics through optimizing AR creative and putting direct publisher deals in place to reach target audiences. Prior to joining Trigger, Taylor was Director, AR & VR Accounts, the primary touchpoint for key accounts at Vertebrae Inc. an Augmented Reality agency. She holds a B.A. in Communications and Information Technology from Florida State University. Taylor also co-founded a non-profit with Whoopi Goldberg, Whoopi’s Virtual Field Trip, which leverages VR in impactful ways, providing entertaining and educational content for ill and underprivileged children.

 

Cynthia Lieberman is recognized content marketing and media relations strategist with more than 25 years of creative leadership in entertainment, education and digital literacy. Cynthia has led countless marketing and publicity campaigns for every major entertainment studio in Hollywood on some of the most. This doesn’t even include her management of countless paparazzi fanfare at events such as the Golden Globes, Emmys, Comic Con, feature film screenings, fashion events, opening galas and more! A true storyteller at heart, Cynthia is a frequent guest blogger and is interviewed by and appears often in the press on topics related to the impact of technology on human behavior. She currently serves as COO/Partner of www.TheInfluencerCode.com and runs a successful marketing and pr firm, LieberComm that services clients in entertainment, tech and VR/AR companies, as well as universities, non-profits and forward-thinking businesses. Entrepreneurial in spirit and equipped with a graduate degree in Media Psychology and Social Change from Fielding Graduate University, Cynthia co-founded the digital literacy site, CyberWise (“No Grownup Left Behind”) in 2011. She is co-founder of the digital literacy site, CyberWise ("No Grownup Left Behind"), reaches Social Media Marketing and Entertainment PR at UCLA and holds graduate degree in Media Psychology and Social Change from Fielding Graduate University.