Thursday, November 14th, 2019

2:15 PM - 3:30 PM

Track II: Herscher Hall, 3rd Floor, Room 305

ICOs, Financing, Packaging & Investment: From Entertainment & Indie Project to Technology & Startups

Steven Masur, Senior Partner, MGA

Kelly Siobhan Laffey, Associate and Director of Business Affairs, Stubbs Alderton & Markiles, LLP

Bastiaan den Braber, President / COO, SAMO

Doug Shinsato, CEO, Heyou Media

Joey Tamer, President, S.O.S. Inc., Moderator

Steven Masur, Senior Partner, MG+: Steven Masur has over 22 years of experience advising emerging and established businesses on new opportunities and business challenges. He focuses his practice on corporate finance, M&A, intellectual property, entertainment, emerging businesses and strategic guidance. Steve has extensive experience in angel and venture capital finance, mergers and acquisitions, joint ventures and cross-border transactions in Europe and Asia. He is passionate about helping new businesses plan a path to success, and helping older businesses bridge the gap to new markets. Steve brings a unique mix of legal, business, and strategic experience to bear on client matters. He has counseled enterprise level clients including Shazam,

Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped emerging businesses in a wide variety of sectors, and is especially knowledgeable in media, entertainment, advertising, consumer products, food and technology, including mobile, games, digital music, social media, augmented and virtual reality, software and hardware. Steve has been recognized as a “Rising Star” and a “Super Lawyer” by Super Lawyers. He serves on a variety of corporate and nonprofit boards and industry associations, and lectures and writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.

Kelly Siobhan Laffey is an Associate of the firm and the Director of Business Affairs at the Preccelerator. Kelly’s practice focuses on advising emerging growth and middle market companies in the technology, digital, internet, interactive media (i.e., AR and VR), and entertainment industries. Kelly counsels clients on issues related to corporate governance and formation, venture capital and other financings, joint ventures, employee compensation, complex stockholder and operating agreements, securities law regulation and other general corporate matters.  Kelly also advises investors and funds in connection with venture capital and other financings. Kelly also counsels clients in connection with mergers and acquisitions matters, including asset and equity acquisitions and dispositions, cross-border transactions, spin-off transactions, secured lending transactions, financing restructurings and corporate reorganizations. Drawing on her diverse work experience in the entertainment arena, including time spent with talent agencies, and music and television production companies, Kelly also assists on matters related to licensing, marketing, and exploitation of intellectual property rights.

Bastiaan den Braber, Co-Founder and President/COO, SAMO VR; @basdenbraber: Bastiaan is the co-founder, President / COO of SAMO VR, a start-up that drives revenue in virtual and augmented reality by helping music industry companies define, finance, and deliver their emerging tech strategy. He is also a Venture Advisor with Lumo Labs, a 2-year venture building program for emerging tech start-ups. In addition, he is an advisor to other start-ups, frequent speaker, panel member and moderator at industry events, and judges events like hackathons. Bastiaan den Braber builds on a 15 year career in management consulting with specialties in digital strategy, market entry strategy, business planning, and business development. Bastiaan received his MSc in General Management and Specialization in Strategic Marketing from Nyenrode University, Netherlands. He received his BSc in Commercial Engineering and Management from the Amsterdam University of Applied Sciences, Netherlands. He lives in Los Angeles, and is always on the lookout for opportunities to use emerging technology for the greater good.

Joey Tamer (www.joeytamer.com) is a widely-acclaimed strategic consultant to technology and media CEOs, U.S. and worldwide. Her work helps create wealth for founders and investors of entrepreneurial ventures, and a high return on investment for Fortune 500 in-house ventures. Her capital strategies drive up her clients’ valuations and profitability. She has a special expertise in working with emerging and disruptive technologies. She consults to Fortune 500 companies, capitalized start-ups, and investment funds, often serving as a “shadow CEO” to extend her clients’ bandwidth. She advises product and service companies and consultants. Her work optimizes her clients’ growth, deal flow and profitability. Successes include the sale of a B2B Internet company for $100M, the IPO of the 1st Internet B2B with $30M to each of the three founders in year 5; the sale of a 2-owners software company for $50M in year 4; and the raising of $2.2M in seed capital through deal-making with no equity out, for a software venture she built in China. Her Fortune 500 clients retain her to start in-house new business unit initiatives; these have included J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, Discovery Channel, Time-Warner, Agfa and Scitex. Her many early stage ventures include Earthweb (IPO 1998) and iSuppli (sold to IHS 2010). Her clients say she is “a brilliant strategist and a practical, down-to-earth, get-it-done person,” “invaluable in understanding the competitive landscape and alternative strategies” and that she “cuts right through the noise, giving a clear vision of the future,” “protecting us from liability and cutting our costs.” Her clients have been in the business, enterprise and consumer sectors, with companies in technology, SaaS, hardware and software, mobile, media and entertainment, publishing and advertising, distribution, and investment and venture funding. She has worked in the U.S., Europe, China and Qatar. A strategist, policymaker, dealmaker, and negotiator, her work includes strategies on entry, exit, capitalization, return on investment, growth, positioning, pricing, distribution, social media outreach, risk-assessment, new market and international expansion, due diligence, and intellectual property. She speaks and publishes widely on entrepreneurship. Her published credits include 5 books, 60 published articles, and a weblog with hundreds of blog posts of advice to entrepreneurs. Her website is www.joeytamer.com.