Wednesday, November 13th, 2019

Noon – 12:45 PM, Herscher Hall, Guerin A, Live Webcast

Influencer Brand Building Workshop: Finding Your Voice and Design a Strategy to Create the Right Content

Panelists will talk through how to build your brand as an influencer, including:

• Defining your voice and determining which content verticals are the best fit for you

• Building a content strategy and increasing your engagement

• Sponsored, organic, and segmented post and grid planning

• The importance of authenticity & brand safety

• Design a strategy to meet your goals

Amanda Marzolf, Agent, Abrams Artists Agency

Ben Ganz, President, Vego Pictures

Marissa Meizz, (@MarissaMeizz)

Jessica Lee, (@the_jessica_lee)

Moderator - Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company (@marshacollier)

 

Amanda Marzolf, Agent, Alternative Programming, Digital Media, Licensing and Branding Department at Abrams Artists Agency

IG: @amandamarzz

IG: @abramsartistsagency

Amanda is an Agent in the Alternative Programming, Digital Media, Licensing and Branding Department at Abrams Artists Agency in Los Angeles. Amanda specializes in bolstering the personal brands of top Influencers and celebrities who have amassed a substantial digital footprint across various digital platforms such as Youtube, Instagram, Facebook, Twitter, Snapchat, etc. In addition to brand building, Amanda specializes in crossover strategy, leveraging digital platforms to segue into linear television, publishing, licensing, merchandising, podcasting, touring etc. Prior to working at Abrams Artists Agency, Amanda worked in the Alternative Programming Department at Kaplan Stahler Agency focusing on personal appearances and branding for unscripted talent. Amanda is extremely passionate about educating assistants and future agents. She helped develop and currently runs the Agents In Training Program.

 

 

Ben Ganz, President, Vego Pictures

IG: @vegoben

Podcast: Hollywood 2.0 – The Vego Show

Ben Ganz spent 7 seasons with American Idol and FOX before launching his full service digital production and marketing company, Vego Pictures.  Ganz built Vego Pictures to support major networks like ABC, FOX, and Lionsgate in the rapidly changing digital ecosphere. Vego Pictures works with networks, brands, record labels, music festivals, content creators, and artists to develop and execute cutting edge platform-specific content strategies that reach audiences with the right message on the right platform.  Ganz has personally overseen content that has delivered BILLIONS of impressions to his clients.

 

 Vego Pictures was part of the team that launched Kevin Hart’s Laugh Out Loud Network and continues to serve as their in-house production vendor developing marketing materials for original series, creating daily social media assets, and executing branded content with major names including Old Spice, Lyft, and Mountain Dew. Returning to his roots on American Idol, Ganz and Vego Pictures were brought onboard as the digital production vendor for the re-launch of American Idol on ABC. The social assets produced by Vego garnered an average of 1 billion digital impressions weekly over the course of the season. Ganz’s TV credits include 8 seasons of American Idol, So You Think You Can Dance, The X Factor USA, Grease Live, Undercover Boss, and Pitbull’s New Year’s Eve. Ganz’s experience extends into branded content with Coca Cola, Ford, Lyft, Mountain Dew, Procter & Gamble, and Rockstar Energy Drink.

 

Marissa Meizz, Actress

IG: @MarissaMeizz

Marissa Meizz is a full-time actress and freelance videographer. While attending college at the University of Alabama, Marissa decided it wasn’t for her and moved to LA at 18; becoming the only one in her family to be in entertainment. Although she made the move for acting, she got involved in videography when friends asked her to film videos for their youtube channels. It eventually turned into a full-time gig creating for an array of youtubers and social media personalities. Being a female in a male dominated line of work, she stood out with her fun and comfortable personality, which gave more opportunities for work. Acting is her main line passion but also keeps up videography, and has a personal youtube channel integrating sarcasm and comedy about her life.

 

Jessica Lee, Actress/Model/Celebrity Influencer

IG: @the_jessica_lee

Jessica Lee is an adopted, Asian-American, Actress/Model/Celebrity Influencer Creator. Taking her increased audience and fan engagement from her recent appearance on, Deal Or No Deal,  as Briefcase Model #16 aka Sweet 16, JLee soon began to take conscious action, curating and creating content that is educational, inspirational, authentic and relatable. Understanding the responsibility as a celebrity influencer, she began to research and collaborate with brands on a very conscious level, raising the bar for generic influencer/brand partnerships, by ensuring all of her collaborations and partnerships carried more weight than just an ad; meaning the brands have to be sustainable, local, eco-friendly, charitable or have a positive/inspirational message. JLee individually tailors partnerships that are curated to embrace and integrate both the brand and JLee's missions, to create a better world, changing the value of partnerships.

 

Marsha Collier, Marketing Futurist & Radio Host, President, The Collier Company

LI: Marsha Collier

Wikipedia: Marsha Collier

Marsha Collier is an author, consumer technology radio personality (on the Internet and KTRB 860 AM San Francisco) and educator specializing in technology, social media and ecommerce. With over 1 million copies of her books in print as of 2007 (special editions for the UK, Germany, France, Canada, Australia, Chinese - and an edition in Spanish), she is a top selling author.

 

Among her books, eBay For Dummies is the best selling book on eBay e-commerce worldwide while eBay Business All-in-One Desk Reference For Dummies is the best selling title on operating an eBay business. "Starting an eBay Business For Dummies" appeared on the BusinessWeek Magazine Best Seller list for many weeks and was an inspiration in the book #GirlBoss. Her book, The Ultimate Online Customer Service Guide: How to connect with Your Customers To Sell More" was the first to address social media as a customer service venue and was in the Top Ten books CEOs were reading in December 2011.

 

In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business. In 2008, Collier was named one of twenty iCitizens in the book, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney. She also gives keynotes at events.