Thursday, November 14th, 2019

1:00 PM - 1:45 PM, Herscher Hall, Guerin A, Webcast Live

Do’s & Don’ts of Influencer Marketing

Panelists from brands and agencies who work with influencers will discuss best practices for:

• Structuring campaigns properly to work with influencers including selecting and sourcing them

• Elaborating the differences in influencer marketing campaigns from general digital marketing

• Identifying pitfalls to avoid when working with influencers and challenges faced

• Guiding influencers to help marketers to achieve campaign goals

Cat Mendez, Social Media & Influencer Marketing Strategist

Mike Prasad, CEO, Tinysponsor (@mikeprasad)

Tanya Bershadsky, CEO, CastingInfluence

Tiffanie Petett, Director, Strategic Partnerships, Influential

Moderator - Anais Ganouna, Brand & Marketing Strategist (@anaisganouna)

 

Cat Mendez

Social Media & Influencer Marketing Strategist

LI: Catherine Mendez

IG: @catherinemendez81

Catherine began her marketing career as one of the original team members at MySpace.com, conceptualizing and implementing unique, never-before-seen ad campaigns within the fast growing social network. After MySpace, she shifted gears and began working with top-tier brands like Cadbury Adams, The Chevron Corporation, Airborne and The Cheesecake Factory to integrate multi-channel campaigns – Film, Web, Television, Music, Video Games and Events - with entertainment properties. Since then she has implemented social media and brought her well-rounded knowledge of entertainment and integrated marketing to CPG clients such as Torani, a Health & Wellness startup - Rebel Labs, and many others.  Her extensive experience conceptualizing, developing and implementing digital strategies to drive brand awareness, engage consumers and build customer loyalty has resulted in 568% organic growth across key social channels and influencer marketing campaigns which saw 62x ROI.

 

Mike Prasad

CEO, Tinysponsor

IG: @mikeprasad

Mike is the Founder & CEO of Tinysponsor, the world’s first programmatically-addressable and inventory-driven marketplace for influencer and content sponsorships. Mike brings his diverse experience as an entrepreneur, VC, and digital strategist to focus on building a platform that can help creators and business collaborate and thrive together. Prior to Tinysponsor, Mike co-founded ventureLab, a cross-market early-stage VC and incubator, and before that he worked with startups from Y Combinator, Idealab, 500 Startups, Yetizen, Supermassive, HAXLR8R, SOSventures and more. In 2008, as the digital strategist and co-founder at Kogi BBQ, he started the worldwide twittering food truck trend that is now a billion dollar industry. Prior to his work in startups, Mike delivered digital strategy and implementation for companies large and small, from local businesses to Fortune 500's, including Microsoft, Amadeus, Nolet's Gin, Fatburger, Burger King, Fedex, Outrigger Hotels, Wynn Hotels, Tasting Panel Magazine, NVIDIA, Toynami, and others. He was also Social Media Advisor to SAG New Media, Founding Member of SMCLA, and as a creative director, he and his teams have won numerous awards and recognition, including 2 ADDY's. With his diverse background, Mike has spoken around the world on social media, digital strategy, startups, and investing across global ecosystems. He has also been called upon as an expert by TechCrunch, Fast Company, Tech in Asia, e27, NPR, FOX, to name a few, and his work has been covered by most major news outlets in multiple countries. He is also an avid foodie and cocktail enthusiast with a passion for exploring culture.

 

Tanya Bershadsky

Founder, Casting Influence

IG: @tshadsky

Tanya is an Emmy-nominated TV producer and digital video pioneer who has worked with influential talent since before the term "YouTuber” existed. She’s not only developed multiple YouTube celebrities, but guided traditional media figures like Larry King into becoming multi-platform digital icons. She was Creative Director for the world’s first influencer marketing company, TadCast, and launched her company, Casting Influence, in 2015, which was recently featured in the documentary New Kings. Casting Influence, is an influencer marketing, casting, talent strategy and creative agency that has been profiled in Forbes Magazine as the “first of its kind. Clients have ranged from StateFarm and Purina to Disney, Legendary Pictures, and DreamWorks. She hopes you can't tell she drank a bottle of wine to get through the headshot photoshoot.

 

Tiffanie Petett

Director, Strategic Partnerships, Influential

IG: @tkshantel

Tiffanie is the Director of Strategic Partnerships at Influential, a social-data and conversion company that in partnership with IBM Watson, uses AI-technology to connect brands with influencer audiences. There she works with companies that use influencers and celebrity talent in their digital marketing strategies - like WME who came on as an early partner -  to provide them with social intelligence and analytics via Influential's SaaS Platform and Market Intelligence. Upon getting her Master's degree from USC, Tiffanie landed a position as a Senior Talent Manager for beauty and fashion creators at Maker Studios, one of the largest MCNs (Multi-Channel Network) at the time. She represented the digital portfolios for top talent like Camila Coelho, Shameless Maya, Farah Dhukai and Mr. Kate, to name a few. Branded entertainment partnerships included sponsors like Target, Verizon, Google, Clarins, L'Oreal, Pepsi and Disney.  Through the company's acquisition into The Walt Disney Company, she managed talent initiatives to expand the digital marketing push for major film and television releases like Star Wars, A Wrinkle in Time, Grown-ish and Black Panther. Leveraging her expertise in the talent space, Tiffanie continues to align with strategic partners that seek to edify their influencer marketing efforts at Influential. Known for its transparent data and robust capabilities that actually move the needle on sales for marketers, Influential has seen success in mapping back to key KPIs with companies like Kia Motors, Hyundai, 5-Hour Energy and Wells Fargo.

 

Anaïs Ganouna

Brand & Marketing Strategist (@AnaisGanouna)

Anaïs Ganouna is veteran creator with more than 14 years of experience. Anaïs focuses her expertise on highlighting the true identity behind a brand's values via branded content, digital marketing strategy, and influencer outreach. Focusing on brands and influencers who share common values with her own company, Anais is bringing into focus their commitment to social responsibility and giving back to their communities. Anaïs's work has been featured in numerous high-profile publications and websites including: Forbes, Elle Decor, CNN Travel, Travel & Leisure, Harper's Bazaar, Ocean Drive, Jetsetter, Hotbook, and USA Today.