Thursday, November 14th, 2019

The Luncheon Roundtable

Noon - 12:45 PM, Herscher Hall, Guerin A, Webcast Live

7 Essentials Rules for Influencer Marketing: Keynote Presentation

Mike Prasad, CEO of Tinysponsor will talk about the current state of the industry along with a tutorial presentation on Influencer Marketing focussing on:

• Structuring campaigns properly to work with influencers including selecting and sourcing them

• Elaborating the differences in influencer marketing campaigns from general digital marketing

• Identifying pitfalls to avoid when working with influencers and challenges faced

• Guiding influencers to help marketers to achieve campaign goals

Keynote Presenter - Mike Prasad, CEO, Tinysponsor (@mikeprasad)

 

Mike Prasad

CEO, Tinysponsor

IG: @mikeprasad

Mike is the Founder & CEO of Tinysponsor, the world’s first programmatically-addressable and inventory-driven marketplace for influencer and content

sponsorships. Mike brings his diverse experience as an entrepreneur, VC, and digital strategist to focus on building a platform that can help creators and business collaborate and thrive together. Prior to Tinysponsor, Mike co-founded ventureLab, a cross-market early-stage VC and incubator, and before that he worked with startups from Y Combinator, Idealab, 500 Startups, Yetizen, Supermassive, HAXLR8R, SOSventures and more. In 2008, as the digital strategist and co-founder at Kogi BBQ, he started the worldwide twittering food truck trend that is now a billion dollar industry. Prior to his work in startups, Mike delivered digital strategy and implementation for companies large and small, from local businesses to Fortune 500's, including Microsoft, Amadeus, Nolet's Gin, Fatburger, Burger King, Fedex, Outrigger Hotels, Wynn Hotels, Tasting Panel Magazine, NVIDIA, Toynami, and others. He was also Social Media Advisor to SAG New Media, Founding Member of SMCLA, and as a creative director, he and his teams have won numerous awards and recognition, including 2 ADDY's.

 

With his diverse background, Mike has spoken around the world on social media, digital strategy, startups, and investing across global ecosystems. He has also been called upon as an expert by TechCrunch, Fast Company, Tech in Asia, e27, NPR, FOX, to name a few, and his work has been covered by most major news outlets in multiple countries. He is also an avid foodie and cocktail enthusiast with a passion for exploring culture.