Wednesday, November 13th, 2019

3:00 – 3:45 PM, Herscher Hall, Guerin A, Live Webcast

Eat, Pray, Post - Inside the Lives of Food & Travel Influencers

Panelists will discuss the different ways for food and travel influencers to make money

• What does one need to do to become a travel or food influencer

• How do travel and food influencers plan their content for the day/week

• How to pitch yourselves to relevant brands for opportunities and how to select which brands are good fit for your content

• How to negotiate sponsorship deals including managing possible cost outlays (ie location travels or food cost) and client expectations

Josh Zimmerman, Creator Coach / JZ Management (@CreatorCoach)

Kristie Hang, Host, Food & Travel Writer (@kristiehang)

Sarah Gim, (@thedelicious)

Tinger Hseih, (@dashofting)

Moderator - Rita Vinnik, Digital Strategist, CreatorIQ

 

Josh Zimmerman

JZ Management / Creator Coach

IG: @CreatorCoach

Josh Zimmerman has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment

celebrities for fourteen years. His wide range of experience in traditional and digital entertainment ranges from production to rights and clearances to creator management. He founded JZ Management in June 2016, and now, in 2018, Josh launched Creator Coach™.  Creator Coach™ is dedicated to helping support creators who are experiencing burnout. In addition to the excitement of seeing one’s creative work shared, being a creator can be an uncertain, complex, and overwhelming. It is enormously challenging when done without support.  Creator Coach ™ has a primary mission to help creators navigate from Point A (where they are) to Point B (where they want to be). Josh helps creators achieve a higher level of well-being and performance, both creating content and in life. The goal of his coaching is to increase creativity, energy, happiness, and a clearer view of what the future can hold. Prior to founding JZ Management and Creator Coach™, Josh was the Director of Talent Partnerships for Ovation TV's Ovation Digital Arts, He worked on the Official Daily Show for YouTube, YouTube Nation, a joint venture between Jeffrey Katzenberg's DreamWorks Animation and YouTube. During his time at YouTube Nation, Josh amassed a rolodex of connections to some of the biggest YouTube stars, major corporations, traditional celebrities, and multi-channel networks, developing close business relationships that enabled him to execute deals and promotions in record time.

 

Kristie Hang

Host, Food & Travel Writer

Kristie Hang is a jet setting freelance food and travel host and journalist featured in Eater, CNN, LA Weekly, LAist, MSNBC, etc. She has a Masters in Broadcast Journalism from the University of Southern California’s Annenberg School of Journalism and a B.A. from UCLA. Find her online on Instagram @kristiehang.

 

Tinger Hseih

Content Creator, Digital Marketing Partner, and Entrepreneur

IG: @dashofting

Tinger Hseih is a travel and food content creator and digital marketing specialist. In 2015, she's created her blog Dash of Ting to focus on travel tips, cultural experiences, and regional cuisines for her health-conscious audience. Within 8 months of blogging, she hosted shows for Tastemade in the US and Mexico and has been featured in Matador Network and Buzzfeed shows for her food expertise. More recently, Tinger was a panelist for a Skyscanner event and World Journal's Travel and Leisure Show to discuss her adventure advice. In addition to creating content, Tinger worked in digital advertising for 10+ years in Los Angeles on behalf of media platforms such as Myspace, helping Fortune 500 companies and mid-tier brands meet their KPIs. Because she was able to marry both work experiences, Tinger leads a digital marketing agency under Dash of Ting LLC to secure sponsorship deals for her blog, network of influencers, and negotiate B2B brand collaborations; some of her agency collaborations have been with Mexico Tourism, Kia, Fox Entertainment, and McDonald's. If she's not jet-setting to a tropical destination for a delicious meal, she's most likely biking at the beach or working on a campaign. Be on the lookout for Tinger in Thrillist this coming May.

 

Rita Vinnik

Influencer Marketing Expert and Project Manager @ CreatorIQ

LinkedIn: Rita Vinnik

Rita Vinnik is an experienced Brand Management and Tech professional with an MBA in Digital Marketing, Strategy, and Entrepreneurship from NYU Stern School of Business. Rita has garnered her fashion and content expertise from being a Brand Manager of some of the world’s most well known brands such as Hurley, Tommy Hilfiger, Judith Leiber, Fredericks of Hollywood, Under Armour and Members Only. Since receiving her MBA in 2016, Rita has been on the front lines in a post-GDPR world at Olapic and CreatorIQ, gleaning insight from her exposure across all verticals and working with some of the world's largest media, entertainment, talent, and brand enterprises to navigate the ever changing world of influencer marketing strategy. Some recent clients Rita has helped re-write the influencer marketing playbook for include Conde Nast, Univision, iHeartMedia, and RQ Agency.