Wednesday, November 13th, 2019

1:00 – 1:45 PM, Herscher Hall, Guerin A, Live Webcast

How To Diversify Influencer Revenues

Panelists will discuss the different ways for influencers to make money by:

• Using networking to find different types of money-making opportunities either working with brands or in other ways

• Leveraging your social media audience to achieve your offline career goals

• Seeking out brands and partners that are a good fit for you for long term collaboration beyond one time sponsorship deals

• Understanding what marketers want and creating a one-sheet of analytics that they care about

• Marketing your audience and influence building expertise as a product

Diego Vargas, CEO, GOAT Marketing (@diegovargas)

Kasia Szarek, Casting Director, Harlowe Casting (@kasia)

Megan Niquette, Creator Partnerships Coordinator, IPSY

Alex Hager, (@alexhager)

Lisa Valerie Morgan, Co-Creator/Producer of The Fash Life series (@lisavmorgan)

Moderator - Mike Prasad, CEO, Tinysponsor (@mikeprasad)

 

Diego Vargas

CEO at GOAT Marketing

IG: @diegovargas

Diego Vargas is the CEO at GOAT Marketing as well as a marketing strategist and speaker. From growing Twitter accounts to 1.2M+ at the age of 11 to building an Instagram empire with over 50M+ total followers, Diego has worked with celebrities, spoke at events, consulted for major companies and started a marketing agency.

 

Kasia Szarek

Casting Director, Harlowe Casting

IG: @kasia

Kasia began her career in the entertainment industry as a child in San Francisco, getting involved in anything and everything the industry had to offer in her hometown. She was the girl whose parents had no interest in being stage parents, so she secretly submitted herself to agencies and pretended to be her mom on the phone to secure jobs. As a sought-after voiceover actress for video games and computer software when she was in high school, she moved to Los Angeles at 17, where she booked one of the starring roles on TheWB.com's Downer's Grove after only having been there for a few months. After a few years of acting, hosting and stand up comedy, she decided to start working behind the scenes in production so that she could stimulate her love for both the creative and business aspects of the industry. While working with various production companies, she acquired the nickname "The Casting Queen" because casting was always her favorite part of the job. As an influencer with 40k followers herself, Kasia specializes in working with digital influencers and has access to pools of talent in the digital domain who are not typically part of the casting process. She is known for providing fresh and unique talent, fashionistas, artists, bloggers, and personalities in addition to more traditional talent.  Kasia is known for her ability to bring genuine, authentic talent to the table for projects varying from commercials, branded content, films (short & feature) and music videos for top artists.

 

Megan Niquette

Creator Partnerships Coordinator, IPSY

IG: @meganniquette

IG: @ipsy

A graduate of USC's Marshall School of Business, Megan has worked with influencers for over five years in both marketing and managerial capacities. She has ideated and executed successful influencer campaigns for a variety of brands including Old Spice, Macy's, and Air China. She's currently part of the creator partnerships team at IPSY helping their network of talent grow their audience, find brand partnerships, and help promote IPSY's array of beauty subscription offerings. In addition to her corporate work, Megan also individually works to connect digital talent with brands and advises talent on best practices for success.

 

Alex Hager

Sales & Marketing, Tinysponsor

IG: @alexhager

Alex Hager is an American musician, entrepreneur, and social media strategist. In 2016, he started boldly in the music industry, with his viral song sensation, “Drive Me Crazy.” Using the momentum of his music video release, Hager quickly established a loyal fanbase online. Alex began actively working with brands as an influencer as a result of his newfound growth. Fast-forward to his relocation to Los Angeles, Hager now works extensively as a social media strategist. While his musical aspirations remain, he focuses his efforts on consulting and bridging the gap between brands and influencers.

 

Mike Prasad

CEO, Tinysponsor

IG: @mikeprasad

Mike is the Founder & CEO of Tinysponsor, the world’s first programmatically-addressable and inventory-driven marketplace for influencer and content sponsorships. Mike brings his diverse experience as an entrepreneur, VC, and digital strategist to focus on building a platform that can help creators and business collaborate and thrive together. Prior to Tinysponsor, Mike co-founded ventureLab, a cross-market early-stage VC and incubator, and before that he worked with startups from Y Combinator, Idealab, 500 Startups, Yetizen, Supermassive, HAXLR8R, SOSventures and more. In 2008, as the digital strategist and co-founder at Kogi BBQ, he started the worldwide twittering food truck trend that is now a billion dollar industry. Prior to his work in startups, Mike delivered digital strategy and implementation for companies large and small, from local businesses to Fortune 500's, including Microsoft, Amadeus, Nolet's Gin, Fatburger, Burger King, Fedex, Outrigger Hotels, Wynn Hotels, Tasting Panel Magazine, NVIDIA, Toynami, and others. He was also Social Media Advisor to SAG New Media, Founding Member of SMCLA, and as a creative director, he and his teams have won numerous awards and recognition, including 2 ADDY's.

 

With his diverse background, Mike has spoken around the world on social media, digital strategy, startups, and investing across global ecosystems. He has also been called upon as an expert by TechCrunch, Fast Company, Tech in Asia, e27, NPR, FOX, to name a few, and his work has been covered by most major news outlets in multiple countries. He is also an avid foodie and cocktail enthusiast with a passion for exploring culture.