Thursday, November 14th, 2019

4:00 PM – 4:45 PM, Herscher Hall, Guerin A, Webcast Live

How to Maximize Your YouTube Revenues: A Tutorial

With over 10 years of experience each, YouTube experts Zack James and Matt Gielen will present an advanced-level tutorial on maximizing YouTube revenues by focusing on:

- Identifying the reasons behind big spending on YouTube so that you can deliver what your clients want and have them return to spend more money on you.

- Understanding the metrics and KPIs your sponsors and platform partners are looking for.

- Preparing for constant YouTube and zeitgeist changes to create evergreen content that will continue to generate revenues from your future audiences.

- Learning how to scale your content creation while maximizing your earnings and ROI.

- Avoiding “creator burnout” without sacrificing your creativity and profits.

Matt Gielen, President, Little Monster Media Co.,

Zack James, Yo Mama Channel (~5M subscribers)

 

Matt Gielen

President, Little Monster Media Co.

TW: @LilMonsterMC

Linkedin: Matt Gielen

Matt Gielen is the founder and CEO of Little Monster Media Co., a video agency specializing in audience development on YouTube. Founded in the summer of 2016 Little Monster has already helped dozens of clients including Condé Nast, BBC, CBS, NBC, MTV, Comedy Central, MovieClips, Sesame Street and many more grow their audiences. Formerly, Matt was Vice President of Programming and Audience Development at Frederator Networks where he oversaw the building of the audiences for Cartoon Hangover, Channel Frederator and the Channel Frederator Network. Matt is also the author of 'Reverse Engineering the YouTube Algorithm', 'Cracking YouTube in 2017', and 'The Taxonomy of YouTube Videos'.

 

Zack James

Founder & CEO of Animeme Studios

IG: @FollowYoMama

YT: Yo Mama

Zack James is a viral animation producer featured in over 250 media outlets including Times, People and USA Today. Zack has amassed 10 Million fans, 2 Billion video views and is a Webby-Nominee. Today, Zack is focused on the future of animation, gaming and interactive content.