The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Wednesday, January 7th, 2015

11:30 - 12:30 PM

Track I - DH15 - Digital Hollywood

Location: LVCC, North Hall, Room N262

Future of Enhanced Advertising: Brands & Entertainment

As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have exciting opportunities to experiment with all forms of electronic messaging. Learn how this quantitative shift in the creative process is transforming advertising, entertainment and devices.

David Messinger, Co-Head, CAA Marketing, Creative Artists Agency

Vin Farrell, Global Chief Content Officer, Havas Worldwide

Dan Riess, Executive Vice President of Integrated Marketing and Branded Content, Turner Broadcasting Ad Sales

Marc Ruxin, Chief Operating Officer, Rdio

Steven Capone, Senior Marketing Manager, Xbox Advertising

Jeremy Levine, SVP of Digital Sales, Live Nation Network

Doron Wesly, Head of, Market Strategy, Tremor Video, Moderator

Marc Ruxin, COO, Rdio:  Marc is the Chief Operating Officer of Rdio where oversees marketing, business development, programming and advertising. He joined Rdio through their acquisition of  TastemakerX, the leading social music platform he founded and was CEO of between 2011-2014.  Prior to founding TastemakerX, Marc was the Chief Innovation Officer at Universal McCann and McCann Erikson. In this capacity worked with media companies on cutting edge brand integrations, and developed groundbreaking cross platform programs with emerging media start-ups to create

scalable digital marketing opportunities for clients.  Before joining UM/McCann, Marc was chief operating officer of The Mill Group, the leader in commercial visual effects, and Beam.tv, the leading advertising digital asset management system. Before that time,  Marc served as vice president of business development at iVast, the early leader in MPEG4 technology, and as vice president of business development and marketing at Eveo, Inc., one of the earliest use- generated content portals.  Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast new media strategy.   Marc sits on more than a dozen Boards and Advisory Boards of internet and technology start-ups in Silicon Valley as well as being on the BoD of the San Francisco Film Society. He started his career in A&R at EMI Records.  Marc has a BA from Hamilton College and an MBA from Columbia Business School, and lives in San Francisco with his wife and three children. Marc blogs about music and film at www.snoozebutton.com and the Huffington Post.

David Messinger is Co-Head of Marketing at leading entertainment and sports agency Creative Artists Agency (CAA), with offices in Los Angeles, New York, London, Nashville, and Beijing.  Messinger is based in the Los Angeles office where he helps lead a division that develops marketing strategies and original content to leverage the power of entertainment on behalf of such clients as The Coca-Cola Company, General Motors, Diageo, Chipotle, Southwest Airlines, QVC, Neiman Marcus, Burberry, and The MacArthur Foundation, among others.  CAA Marketing was the driving force behind Coca-Cola’s long-standing partnership with American Idol and Hasbro’s TRANSFORMERS film franchise. Recent successes include two Cannes Grand Prix awards for Chipotle’s “Cultivate” campaign and animated short film “Back to the Start” featuring Willie Nelson covering Coldplay and two Grand Prix awards and two Emmy nominations for its follow-up “The Scarecrow.” CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, GAP’s first-ever Webby Award-winning work, and Coca-Cola’s 3D-animated short: THE POLAR BEARS MOVIE.  Messinger began his career at Ticketmaster, where he led the consumer marketing efforts for the company and managed key relationships with strategic partners.  Before his tenure at Ticketmaster, Messinger worked at The Walt Disney Company.  In 1997, he joined the company as an Account Manager of Corporate Alliances, where he managed the company-wide strategic alliances with American Express, Exxon, General Motors, Mattel, and Nestlé. Working with these blue-chip companies, Messinger managed programs with Disney’s theme parks and Broadway theatrical productions, the consumer products division, and other Disney entities.  He later became Manager of Corporate Brand Management, where he managed the Disney brand and led the review and approval of advertising, promotions, and character usage for Disney-branded marketing programs.

Vin Farrell is Global Chief Content Officer at Havas Worldwide, where he provides oversight of content creation, curation, development, production and distribution globally across the network. Vin joined Havas Worldwide in 2013 from R/GA, where he was SVP of Creative Operations. In that role he served as a business partner to executive creative leadership and was responsible for the oversight of all aspects and operations of the agency's digital studio, live event, retail and presentation capabilities. He led a team that worked closely with creative on strategy, ideation and production of traditional and multi-channel work. Vin also built a world-class production facility to generate cost-effective advertising optimized for both digital and traditional media channels. Before R/GA, Vin was Senior Director of Content and Integrated Marketing Production at Spiketv.com. Prior to Spiketv.com, Vin worked for Digitas as an Agency Producer, where he established the video production practice between the New York, Chicago and Boston offices. Vin also has a background in independent film and venture capital investing. After beginning his career at October Films he established himself as an independent producer. As such his credits include: UNTIL THE VIOLENCE STOPS (Eve Ensler, Sundance 2004), FUR (starring Nicole Kidman and Robert Downey Jr.), MOVING MIDWAY (MoMA New Directors Series, US Theatrical), and ME AT THE ZOO (Sundance Film Festival, HBO premiere 2012). Vin received a B.A. in Religious Studies from Connecticut College. He lives in Greenwich Village with his wife and two daughters

Dan Riess is Executive Vice President of Integrated Marketing and Branded Content, Turner Broadcasting Ad Sales. In this capacity, Riess and his team create and implement innovative marketing opportunities for clients across the entertainment networks of TNT and TBS, including the “inContext” portfolio. He is based in New York and reports to Frank Sgrizzi, executive vice president of Turner Entertainment Ad Sales and Marketing.  Prior to his current role, Riess was vice president of marketing and ad solutions for the Turner New Products Group where he played an instrumental role in generating, executing and managing new products for strategic growth across linear and non-traditional platforms. Riess led portfolio strategy, product development, planning, sell-through and execution across multiple networks. During this time, he was part of the team that spearheaded the launch of TVinContext, which offers advertisers an opportunity to run creative adjacent to contextually relevant scene across a large in-house feature film library.  Since joining Turner in 1997, Riess has held a multitude of ascending positions in key strategic groups. Prior to his position in the Turner New Products Group, Riess served as the head of marketing for GameTap, TBS, Inc.’s broadband video games network that launched October 2005. At GameTap, he oversaw all marketing and programming efforts and played an integral role in developing a brand identity that won fifteen marketing awards, including Ad Week’s “Top Spots of 2005.” From 2001-2004, Riess was director of TBS Inc. Strategic Planning where he helped build the foundation for CNN Pipeline and developed the concept for CNN’s “iReport.”  From 1997-2001, he held a critical role in the positioning development for TNT and CNN Headline News as the  manager, then director, of the Turner Marketing Solutions Group – the industry’s first-ever, integrated marketing and sales group. Riess began his career in marketing at EMI Music/EMI Records.  Riess earned a bachelor of arts degree in international affairs at Gettysburg College and an MBA at Columbia University School of Business.

Steve Capone is a marketing and technology expert, specializing in custom advertising for many of Microsoft's leading brand clients. Having spent many years in management roles at highly rated advertising agencies (Carat, Razorfish), Steve brings deep consultative experience across a wide set of verticals, brands, and technologies. His diverse background as an expert in search, mobile, branded entertainment, and digital strategy was refined by leadership duties at Nokia and leading mobile startup, Amobee. Since joining Microsoft in 2011, Steve has worked with a wide set of the company's client set portfolio to deliver unique and entertaining advertising campaigns using XBOX, MSN, Skype, and Windows. His work is deep rooted in a belief that advertising can genuinely bring joy and value to consumers while still delivering for a brand's business goals. When not busy with his work on the Microsoft Advertising Solutions team, Steve is occupied with his home in Brooklyn, impressive hat collection, and his XBOX.

Jeremy Levine, SVP, Digital Sales, Live Nation:  Jeremy Levine is SVP of Digital Sales for Live Nation. In this role, he oversees all of Live Nation’s digital sales efforts across Live Nation and TicketMaster - online, social and mobile.  Levine joined Live Nation in April 2011 as VP, digital sales, initially overseeing the East and Midwest regions. He was brought on board to educate the marketplace on the digital face of Live Nation and build the company’s digital sales organization and communication.

Jeremy previously was VP of Integrated Sales on Billboard with Prometheus Global Media, as well as was an Associate Publisher with Men’s Journal for five years. Jeremy graduated from the University of Pennsylvania.

Doron Wesly, Head of, Market Strategy, Tremor Video: As head of, Market Strategy, for Tremor Video, Doron Wesly helps brand marketers understand the advertising impact of online video relative to all other screens. As online video expands to more viewers and devices, Doron plays a key role in helping advertisers understand the advanced analytics emerging from these campaigns. Doron brings a deep knowledge of cross media studies, marketing mix models, attribution modeling, with 19 year experience spanning from traditional media planning to the new frontiers in digital media.  Prior to joining Tremor Video, Doron served as, Sr. Managing Partner, Managing Director, Leader Business Science and Planning, North America for Mindshare, based in New York, where he led a multi-disciplined team that included consumer insights, competitive intelligence, digital analytics, business planning and advanced analytics.  Doron’s marketing and research career has also included time as global media director at Cheil Worldwide Samsung’s in house ad agency, based out of Seoul, South Korea and Millward Brown’s Strategic Services. He spent time at the Interactive Advertising Bureau (IAB), leading the industry research efforts, and has also worked for Terra Lycos, Interevco, and Hotbar.com.  Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew and English, proficient in German and French and fluent enough in Korean just enough to be dangerous. Doron speaks regularly on marketing and media topics at industry events and universities in the US, Europe and Asia.