Wednesday, October 22nd

12:30 PM - 1:45 PM

Track II: Salon II, Live Webcast from this Room

Three Screen Challenge: TV, Mobile & PC: Delivering High Rez Video - High End Audio - Consumer Experience

Chris Cukor, Business Development, LG Silicon Valley Lab

Jim Chase, Chief Evangelist, Silicon Image, Inc.

Phil Lelyveld, Consultant and Project Lead, Entertainment Technology Center@USC

Yoel Zanger, CEO and Founder, Giraffic

Brett Mertens, Senior CDN Product Manager, Internap

Dan Cryan, Senior Director, Digital Media and Broadband, HIS, Moderator

multiple TV platforms. Prior to his work at LG, Chris headed up VoD content licensing for Intel Media (now Verizon OnCue) and held several business development and product management roles at Intel spanning a 10 year period. Chris has an MBA from the UC Davis Graduate School of Management and graduated from Princeton University, cum laude, with a degree in Classics.


Scott Clark, VP Sales, Americas, Innovid:  Scott leads North American sales for Innovid, helping clients merge TV and Digital strategies for brand advertising and content across all screens and platforms. He previously served as Sales Director, RVP and VP of Strategic Accounts. Prior to Innovid, Scott held senior sales and sales management roles at Adconion, Yahoo!, and HotJobs. Scott writes music, loves golf, and is Chairman of the Board of the Shivas Irons Society.


Yoel Zanger founded Giraffic in 2008 and lead it from inception through initial funding, product development, initial revenues and into its current market traction. Prior to founding Giraffic, Yoel co-founded New-Tone Technologies, a value-added services platform for mobile applications based on advanced voice and data technologies. In 2003 Yoel joined Phonetic Systems – a voice recognition company, where he headed the EMEA Sales and Professional Services until the company’s was acquired by Nuance– the world leader in voice recognition solutions. Following this acquisition, Yoel ledNuance’s regional sales until 2006. Previously, Yoel headed Business Development and Sales for Infogate Online (a RAD Group company) – one of the world’s first OTT Platforms with a comprehensive end-to-end platform and technology for Telcos and ISPs offering Video-on-Demand and Games-on-Demand over the Internet. Yoel started his career in 1995 with the development team of Eshbel Technologies – maker of the successful Priority ERP/CRM platform, where he took over as head of Operations in 1997 to 2000, building the company’s customer facing operations from inception into one of the most successful ERP and CRM platforms in its market. Yoel holds a BSc in Industrial Engineering and Management from Tel Aviv University, Israel.


Brett Mertens, Senior CDN Product Manager, Internap:  Brett Mertens has more than 15 years of experience in project management and development, with a focus on video streaming and content delivery networks. Currently he is a Senior Product Manager for Internap’s CDN solutions and MIRO platform.  Prior to joining Internap, Brett served as Director of North American Infrastructure Operations at Kit Digital, and also worked with Multicast Media as Director of Engineering where he oversaw an average of 4500 live-streaming events per month in addition to building and managing a satellite downlink and transcode facility. Brett produced his first live webcast in 1998 for WCW Wrestling – a predecessor to the WWE.


Phil Lelyveld, Consultant and Project Lead, Entertainment Technology Center@USC:  Phil is an entertainment technology strategy consultant who manages projects and guides the strategy of the ETC. He is currently running the “4K Project;” a market research study of what aspects of next generation displays consumers will value (ex. higher resolution, greater contrast ratio, wider color space, higher frame rate, 3D sound). He is working on metadata studies; including the ETC Digital Town Squares that bring subject matter experts together to share case studies and experiences with their peers. He is also involved in the ‘Production/Distribution in the Cloud Project,’ which is bringing key content and cloud service providers together to develop a framework for next generation content production and distribution, and a content ‘Hyper-personalized Content Offer Project’ whose goal is to offer appropriate, relevant content to an individual at the ‘monetizable moment’ when it is useful to them. Phil launched and continues to manage the Consumer 3D Experience Lab, which addresses stereoscopic 3D, 3D audio, and 3D printers. Prior to this he evaluated business opportunities for the post production industry, and developed a proposal for “The Future of Museums in the Digital Age.” Phil spent 10 years as corporate VP, Digital Industry Relations at The Walt Disney Company, where he worked on the technical, legal, and business issues associated with the production, distribution, and monetization of digital content and services.


Jim Chase, Chief Evangelist, Silicon Image, Inc.: Jim Chase is the chief evangelist at Silicon Image, responsible for creating awareness of and preference for Silicon Image products and technologies with business partners and end users. Mr. Chase has more than 20 years of experience working with technology companies, content providers and service operators in the wireless and consumer electronics industries, helping them build and deliver connected entertainment solutions for mass market deployments. Most recently, Mr. Chase was Sr. Director of Marketing for wireless products at Silicon Image, where he defined the product strategy and development of 60GHz products. Mr. Chase was previously the director of technology at HDMI Licensing, LLC, where he managed all technical initiatives and acted as liaison with external standards and industry groups. In prior roles at Ubicom (now part of Qualcomm), Zoran Corporation (now CSR) and LSI Logic, Mr. Chase managed global teams that developed system-on-chip (SoC) solutions for the wireless and consumer electronics markets. Mr. Chase received both his Bachelor of Science in Electrical Engineering and Master of Engineering degrees from California State Polytechnic University.


Dan Cryan, Senior Director, Digital Media and Broadband, HIS:  Dan oversees the strategic development of the company's global output on the digital media business (movies, music, TV, user-generated content, and ebooks), broadband access and tablets. His particular focus is the relationship between content and consumer technology.  Since joining IHS Screen Digest in 2004, Dan pioneered and managed the company's market forecasting models in all of these areas, built on a granular service-by-service basis through direct relationships with service providers and content owners, which now underpin IHS’s digital media coverage – the first of its kind anywhere in the world.   Dan is now based in Silicon Valley where regularly he advises senior management at the world's largest media and technology companies, including the Hollywood Studios, television networks, consumer electronics companies and telcos, as well as regulators and major investment firms, on the way that the internet and connected home are transforming the media and entertainment hardware businesses. He is also a regular speaker at international conferences and guest lecturer at the Media Business School.  Dan is also the author of a couple of books Introducing Logic (2002) and Introducing Capitalism (2009) which have been translated into several languages.

Internet Summit - Branding Day

Chris Cukor, Business Development, LG Silicon Valley Lab: Chris Cukor leads business development for LG Silicon Valley Lab’s multi-screen Connect SDK. Chris and his team are working with content providers and developers to bring the rich experiences they’ve made for smartphones and tablets come to life on