Wednesday, October 22nd

10:45 AM - Noon

Track II: Salon III

Media, Entertainment and Brand Ubiquity - Understanding the Programming, Marketing and Commerce Equation - TV-Broadband-Mobile

Will Campbell, President, Quantasy

Gary Reisman, CEO & co-founder, LEAP Media Investments

Dave Weinberg, CEO, loop88

Christopher Ian Bennett, Vice President of Communications for Guitar Center

Jeetendr Sehdev, Celebrity Branding Authority, Moderator

Gary Reisman, CEO, Co-Founder, LEAP Media Investments: Gary is CEO of Leap™ Media Investments., a premier media investment and brand-alignment company. NMM was founded in 2014 (now the holding company of NewMediaMetrics founded in 2004 and Leap™ Content Investments founded in 2013)/ LMI uses the LEAP™ Platform - a patented process that quantifies and leverages consumers Emotional Attachment (EA™) to brands and media properties. Through this process, Leap™ Media Investments creates audiences of individuals based on their Emotional Attachment to brands and media that can be targeted in online, social and mobile media via its unique modeling techniques that are deployed through its DMP and DSP relationships.


Dave Weinberg, CEO, loop88:  Dave lives in the Washington, DC area, was born and raised in Canada, but can be found most days traveling. A serial social entrepreneur, Dave co-founded the Save Darfur Coalition while still in college and began various startups before creating loop88, the Influence Advertising and Data Platform.  loop88 is "the influencer advertising and data platform", looking at influence through the lens of social, audience and contextual data. Currently the leading marketing platform for Pinterest, loop88 works with brands by pairing them with targeted influencers and reaching over 90% of Pinterests' users. Brands like P&G, The Home Depot, Ghirardelli, Verizon and more work with us to create and execute custom content campaigns to accomplish their marketing goals.


Jeetendr Sehdev is a Celebrity Brand Authority. Prized in Hollywood and Madison Avenue for pioneering a scientific, research-based approach to quantify celebrity influence, Jeetendr has been critical to the success of countless brand launches from world-class companies.  Jeetendr's groundbreaking research continues to disrupt the industry and make world news, as he exposes the power of YouTube celebrities to influence American teens, reveals Jay Z's lack of authenticity among Millennials and unearths misconceptions of which celebrities best influence the multicultural audience.  An in-demand speaker, Jeetendr is called on by broadcast networks such as CNN, Fox News and Bloomberg TV to provide expert insight on the world of high-gloss celebrity. He regularly pens opinion pieces for publications ranging from Adweek to Fast Company to The Guardian. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who resides in Los Angeles.



Internet Summit - Branding Day

Will Campbell is President of Quantasy, the award winning digital and social media marketing group. Will’s expertise in creative technology, entertainment, social relevance and progressive media has shown up as national brand programs for clients American Honda, Google, Wells Fargo, Best Buy, Farmers Insurance, U.S. Department of Health and Human Services and many others.  Will’s current focus is leading social media initiatives across emerging platforms, leveraging the worlds of advertising, entertainment, technology and culture.  A notable and influential industry leader, Will has been a featured speaker at iMedia, OMMA and Digital Hollywood.