Wednesday, April 29th, 2015

Virtual - Augmented Reality Workshop

9:00 AM - 10:15 AM,  The Plaza Room

Track III: The Plaza Room

The Power of Pinterest:  Enhancing Brand and Customer Engagement

Kevin Lorenz, Director of Agency & Brand Relations, Tailwind

Rachel Faucett from "Handmade Charlotte", Pinterest influencer

Shelley Zallis, CEO Ipsos OTX and Ipsos Girls Lounge

Jessica Bailey, Senior Manager of Art Direction, Evite

Dave Weinberg, CEO, loop88, Moderator

Catherine Connors, Founder and Principal, Demeter Media, Moderator

ParnasaFest, the Future of Jewish Nonprofit Summit and is a founding partner of the Elul Fund, a social impact venture capital fund. Dave lives in the Washington, DC-area with his wife and two sons, and was born and raised in Toronto and Montreal, Canada before moving to the US for college and his career.


Kevin Lorenz is Director of Agency & Brand Relations at Tailwind, a fast-growing technology company that is based in Oklahoma City and doing business with over 30,000 brands and agencies. Founded in 2012, Tailwind was one of the first companies to help businesses expand their social media presence to a new audience on Pinterest. Kevin works closely with both brands and agencies of all sizes across the globe, helping them develop a strategic plan to engage a wider global audience and rethink their marketing efforts in the social media space.


Jessica Bailey, Senior Manager of Art Direction, Evite: As Senior Manager of Art Direction at Evite, Jessica Bailey creates original content campaigns for Evite and their advertisers.  She strives to create innovative, beautiful and unique content that inspires people to celebrate life. “I have a passion for forming community through celebrations, great or small, and building lasting memories.” In addition to contributing her expert party planning advice and ideas to Evite Gatherings, she also represents Evite as a contributor for The Huffington Post.  Her work has been featured in publications such as HGTV, Marie Claire,, Good Mood Shopper Magazine, Working Mother Magazine, Sandra Lee Magazine, The Sweetest Occasion, The, Style Me Pretty and many more.


Shelley Zalis' Twitter bio captures her essence: Chief troublemaker, innovation junkie, big idea thinker-upper. Uber-connector who chases smart technology, passionate people & solar eclipses. "They say that time changes things, but you actually have to change them for yourself" is an Andy Warhol quote that Shelley lives by. Shelley has gone against the grain most of her career, starting in 2000 when she left the corporate world to pioneer online research. Shelley created OTX (Online Testing Exchange), which in just nine years became one of the largest and fastest growing research companies in the world. The OTX story is one about creating new rules to redefine work/life balance, taking risks and inspiring a culture to thrive in a modern market. Shelley, and her 'wild ideas', officially changed the game. Under Shelley's vision and leadership as CEO and Chairmom she raised her OTX family with many of the same values she was brought up with. As the first female chief executive ranked in the research industry's top 25, she has brought emotion and passion to the boardroom and has devoted herself to becoming a mentor and friend to women and leaders in her industry. Her most recent creation is the Ipsos Girls' Lounge, a go-to destination for women at industry conferences to put their feet up, let their guard down, network and do business. The Girls' Lounge supports and mentors women to stand out with their unique leadership powers and transform corporate culture… together. Shelley has won numerous awards including the AWNY Changing the Game award, The ARF Great Minds in Innovation award and the Ernst & Young Entrepreneur of the Year award and is involved in many organizations including One Family, the Wiesenthal Center, AIPAC and the UJA. Shelley also serves on several boards including the ARF, The Wharton Future of Advertising Board, Women in Film and the L’Oréal Women in Digital Advisory Board. Shelley continues to go against the grain to innovate 'wows' and stimulate the industry. A pioneer, a wife, and a mother of three, she finds inspiration from her family and girlfriends to "do it all" juggling between CEO and mom and always enjoying life to the fullest.


Catherine Connors is Founder and Principal of Demeter Media, a media development company dedicated to the creation and support of new media properties reaching women and families. Prior to founding Demeter Media, Catherine was head of content for the Walt Disney Company’s Interactive Media Group (Women & Families) and Editor In Chief of Her award-winning personal website, Her Bad Mother, was named one of TIME magazine’s top blogs in 2012.

Dave Weinberg is the Co-Founder and CEO of loop88, where he is responsible for the day-to-day management, new business development and marketing of the leading marketing services on Pinterest. loop88 works with Fortune 500 corporations and brands, as well as the top marketing and advertising agencies, to better identify leading Pinterest influencers and create and support marketing campaigns on the platform. Prior to loop88, Dave’s career was focused on social activism and justice and finding the right influencers across various social media networks to spread messages. While in college, Dave founded Not Now Not Ever which evolved into the Save Darfur Coalition, an organization that raised the profile of the issues in Darfur on the international stage. Dave was also involved in the founding of various socially-conscious ventures including,