Wednesday, April 29th, 2015

10:45 AM - Noon, Live Webcast from this Room

The MusicNext Forum Track: Salon III

The Business of EDM – Reaching Millennials – The Power of Music and Brand - The Power of Lifestyle

Gary Richards, CEO, HARD, Destructo, reknown DJ

Mac Clark, Head of Electronic Music, CAA

Jeff Shaw, Senior Vice President, Strategic Alliances - Electronic Music Lead, Live Nation Entertainment

Richard Bishop, Manager, Electronic Division, Red Light Management

Senthil Chidambaram, Founder/CEO, Dancing Astronaut

John Boyle, Chief Growth Officer, Interim CFO, Insomniac, Moderator


Brothers, Orbital, Underworld, Meat Beat Manifesto) and Perry Farrell’s ENIT at Snow Valley Ski Resort in Big Bear, CA. Boyle spent years as a major label A&R and marketing executive with stints at Irving Azoff’s Giant Records, Virgin Records and Warner Bros. Records.  Boyle began managing acts in 2000, signing then unknown Alien Ant Farm who he took double platinum on their debut album.  He also managed multi-platinum rapper Xzibit, launching his film and TV career as star of MTV’s Pimp My Ride, and Bay Area underground hip-hop icons Blackalicious.  As a manager, Boyle spent two years at Sanctuary Music Group (a publicly held British music company) before forming The BAM Group, a boutique management company that represented musicians, actors, models and action sports athletes. Boyle has a dual MBA from Columbia Business School and the Haas School of Business at UC Berkeley, and a BA in Economics from UCLA.


JEFF SHAW, SVP Strategic Alliances, Live Nation Entertainment:  Jeff Shaw is the Senior Vice President of Strategic Alliances at Live Nation Entertainment where he oversees all business development, sponsorship and media sales for Live Nation's EDM division. Prior to leading the EDM division, Jeff was responsible for forging strategic marketing partnerships with top brands across Live Nation's assets, which include over 22,000 concerts, 125 venues, the world's largest live music content aggregation network and high-profile artist relationships with stars such as Madonna, Shakira, Jay-Z and U2. Before Live Nation, Jeff oversaw business development for IMG's US Fashion division, representing fashion's elite talent (including Heidi Klum, Annie Leibovitz, Zac Posen) and marquee events including Mercedes-Benz Fashion Week in New York, Los Angeles and Miami. Leading up to IMG, Jeff built and lead the sales and marketing strategy for a number of marketing and entertainment based start-up companies including Gen Art, Scratch Music Group and Live on Line. A Chicago resident, Jeff enjoys spending time with his wife and two young daughters. He is a passionate music fan and part-time DJ.


Richard Bishop, Manager, Electronic Division, Red Light Management: Richard Bishop was one of the first rock managers in North America to embrace electronic music. His clients over the last 20 years have included Paul Oakenfold, Paul Van Dyk, and The Crystal Method, as well as Lou Reed, Filter, Henry Rollins, and many others in the rock area.  Richard has been at Red Light Management for the last 5 years as a part of their Electronic Management Division where he currently works with Borgore, Mako, Bonobo, Rami Afuni (writer and producer of the Kiesza album- which is on Richard and Rami’s label Lokal Legend), Listenbee, and several others. Richard's expertise includes a wide knowledge of licensing and rights issues, and as a manager with nearly 30 years experience his relationships in the electronic community are unparalleled. He has produced both film and television, and has been instrumental in his client’s successes as composers.


Gary Richards is the founder of HARD Events, the world-renowned event and festival company recognized for landmark festivals such as HARD SUMMER, HARD Day of the Dead and the electronic music cruise HOLY SHIP!  He is also a DJ, producer and recording artist as DESTRUCTO and his most recent EP, WEST COAST is out now on Insominac Records/Interscope.  Gary Richards has been included on the “50 Most Important People in EDM” list by Rolling Stone twice, InTheMix’s “50 Most Powerful People in EDM” list and Do Androids Dance’s “20 Most Influential People in EDM” list.

John Boyle is the Chief Growth Officer and interim Chief Financial Officer of Insomniac.  Boyle oversees the new business and organic growth efforts of the company as well as actively manages the opening of new international markets.  Boyle also serves as Executive Producer of Insomniac’s highly successful EDMbiz Conference.   Boyle began his music career while a UCLA undergrad as drummer and manager of LA rock band TomFoolery.  Realizing that he was a better in business than with drum sticks, he launched Extreme Consulting, a music marketing and special events production company whose clients included the ESPN X-Games, US Open of Surfing, MAGIC (fashion trade expo) and Bear Mountain Ski Resort, and produced concerts featuring No Doubt, Foo Fighters, Sublime, Run DMC and many others. In 1995, Boyle helped launch the Vans Warped Tour, overseeing marketing in its first two years.  For 12 years, he owned and produced the SnoCore Tour whose touring acts included Black Eyed Peas, Sublime, Incubus, Blink 182, System of a Down and many others.  In 1996 Boyle co-produced the legendary EDM festival Organic (Orb, The Chemical