Wednesday, April 29th, 2015

Sports Media, Music and Technology Workshops

3:50 PM - 5:00 PM, The Plaza Room

Activating the Fanbase for Global Sport Franchises: Strategies for Content, Platforms and Technology

Fans are far more than just consumers. They make it possible for stories, artists, and teams to persist and flourish over time. Content creators, digital strategists and marketers should pay closer attention to what fans want and need and offer them more and better opportunities to deepen their engagement and extend it from their core passions into other, related content and communities. In this session, we’ll hear about new strategies the sports and music industries are creating to encourage collaborative relationships with fans and empower them to engage through media on their own terms.

Thomas Jorion, 18 Innovation Network, Los Angeles Hub Manager, Havas

Jon Farb, Head of Product, ListenFirst Media

Jake De Grazia, Project Manager,  Annenberg Innovation Lab

Justin Junda, Co-Founder and Developer, LPG Lab

Alan H. Resnikoff, Principal, Shamrock Capital Advisors

Erin Reilly, Managing Director + Research Fellow , Annenberg Innovation Lab, Moderator

distribution, ad optimization and reporting in an increasingly complex multi-platform, multi-device world.  He holds a BS in Computer Science from Syracuse University.


Thomas Jorion, 18 Innovation Network, Los Angeles Hub Manager, Havas: Previously a financial analyst covering the media industry for several European banks, Thomas joined Havas in 2013 to manage the Los Angeles office development. Based on his industry knowledge and past work on the convergence of the content/software/media/marketing industries, Thomas scouts new solutions and develop academic research program to engage Havas and its clients in a sustainable and meaningful data- and content-driven world. Thomas is scouting and engaging with cherrypicked startups, as well as is responsible for the collaboration with the USC Annenberg Innovation Lab. Thomas is currently engaging the company in new development in the video, mobile and social areas, both through internal developments as well as with selected business partners.


Justin Junda, Co-Founder and Developer, LPG Lab: Justin Junda is the Co-Founder of LPG Lab, a start-up studio focused on the research and development of new consumer facing technologies.  An award-winning producer of numerous video and feature film production and entertainment services, Junda oversees LPG Lab’s focus on developing new technologies to reduce the challenge of everyday consumer tasks through industry disrupting solutions. One of the projects Junda has spearheaded at the LPG Lab is Score! on Friends, a sports trash-talking app.  Featuring user generated sports micro-content, Score! on Friends gives sports fans the opportunity to choose from a wide range of audio and video content from football, basketball, hockey, soccer and baseball, personalized to their favorite team. In March 2015, the app was integrated into Facebook’s Messenger platform as Score! for Messenger.  Prior to LPG Lab, Junda was CTO at Filmtastic, Inc., the world’s first social stock media 4K library, where he oversaw the creation of the largest 4K UHD video library.  He has worked as an Engineer, with / for companies such as Google, Inc. and Facebook, Inc. and has held software engineering positions with the largest government contractors including SAIC, Inc., Northrop Grumman and CACI International, Inc. An accomplished iOS Engineer, Junda developed applications for companies including Camber Corporation, where he designed Military Modeling and Simulation (M&S) games, the iOS version of RUMR (anonymous social messaging), and Blackboard, Inc., where he helped create Blackboard Transact, a card platform system giving university students the convenience of making on and off campus purchases. With a background steeped in electrical, software and computational engineering and interactive multimedia instruction (IMI), Junda has also worked on instructional design for intelligence, imagery, and systems training in Military, commercial, and government organizations.


Alan H. Resnikoff is a Principal of Shamrock Capital Advisors with over 8 years of media, entertainment, and communications investment experience. Alan currently serves as a Director of FanDuel, Giant Creative/Strategy and Screenvision. Previously, Alan served as a Director of Learfield Communications and as an advisory board member for the Spark Program in Los Angeles. He also previously worked with Harlem Globetrotters International, Media Storm, RealD, NextWave Media Group, and Modern Luxury. Prior to joining Shamrock in 2004, Alan was a management consultant with Bain & Company in Los Angeles. Alan graduated with distinction from Stanford University where he was a senior walk-on goalkeeper for the men’s 2001 final four soccer team. He earned an MBA from the Stanford Graduate School of Business where he was named the Henry Ford II Scholar for graduating first in his class. Alan was also recognized as an Arjay Miller Scholar and as a Siebel Scholar.


Jake De Grazia, Project Manager,  Annenberg Innovation Lab: Jake de Grazia manages AIL's Fans.Passions.Brands research team, collaborating closely with Havas Sports & Entertainment. The team is currently studying music fans, and Jake has also done research on sports audiences, with an emphasis on soccer fans leading up to the 2014 World Cup. He worked closely with AIL Managing Director Erin Reilly in the creation of the Leveraging Engagement Framework. In addition to fan research, Jake has also worked as a software product manager, an Chinese-to-English translator, and free diving teacher on the Great Barrier Reef.


Erin Reilly is Creative Director & Research Fellow for Annenberg Innovation Lab at USC's Annenberg School for Communication and Journalism and Executive Director of Blackstone LaunchPad @USC.  In her role, she oversees all aspects of lab programming, product design and mentoring students in developing applications and business ideas using digital media and how it impacts society. Her research focuses on new media literacies, transmedia play and learning, social entrepreneurialism, audience engagement and the future of media and entertainment.  Having received multiple awards, such as Cable in a Classroom’s Leaders in Learning, Erin is a recognized expert in the development of processes and resources for educators and students and conducts field research to collect data and help shape the field of digital media and learning.  Erin has successfully designed and implemented the Annenberg Innovation Lab’s CRUNCH Student Design Challenge.  This incubator supports student teams to learn new skills, meet industry leaders, and learn about what it takes to design new products, and in the past four years, two of the winning teams have gone on to accelerators and launch their startups. Erin has also developed the lab’s Think & Do ideation session to engage the wider community in re-envisioning the media and entertainment industry.  This ideation process was a finalist in the MIX prize awarded through Harvard Business Review and McKinsey.  Reilly is a graduate of Emerson College and has her Master of Fine Arts degree from Maine Media Workshops + College.  She is a member of the Academy of Television Arts & Sciences, the Vice President board member of NAMLE (National Association for Media Literacy Educators) and serves on advisory boards, such as PBS Emmy-award winning Sci Girls and National Assessment of Educational Progress where she is helping to develop the first technology and engineering literacy assessment. Erin consults with private and public companies in the areas of mobile, creative strategy and transmedia projects.

Jonathan Farb, Chief Product Officer, First Listen:  Jonathan is infatuated with creating products in and around the global media distribution ecosystem.  Prior to ListenFirst, he was at Canoe Ventures, Anystream and Sapient developing and managing products that simplify the challenges of digital content creation,