Wednesday, April 29th, 2015

Health Media & Technology Track

Hollywood, Healthcare and the Primary Providers – Building a Media, Advertising and Technology Wellness Alliance

Sandra de Castro Buffington, Global Media Center for Social Impact, UCLA

Indu Subaiya, MD MBA, MD MBA Co-Chairman & CEO, Health 2.0

Amy Tenderich, Founder and Editor, DiabetesMine

Ruben Aronin, SVP, The Better World Group, Moderator

Additional speakers to be announced

Formerly director of Hollywood, Health & Society, Sandra created a global network of centers, including India and Nigeria with the hub in Hollywood, to improve the accuracy of health-related storylines in top TV shows and films. This groundbreaking work resulted in 565 aired-storylines in 91 shows across 35 networks between 2009 and 2012. Sandra is known for her award-winning work in global health and social transformation; 20 years were spent working internationally, and five of those years were spent in residence overseas. Sandra's vasectomy promotion campaign in Brazil earned seven international advertising awards, including a Bronze Lion at the Cannes Film Festival and Gold Medal at the London International Advertising Awards.

Sandra de Castro Buffington, Founding Director, Global Media Center for Social Impact at UCLA's Fielding School of Public Health: Sandra de Castro Buffington is a global leader in entertainment for social change. As the Founding Director of the Global Media Center for Social Impact (GMI) at UCLA’s Fielding School of Public Health, Sandra unleashes the storytelling power of television, film, music and new media to improve health, social justice and wellbeing of people worldwide.  Sandra was named American Riviera Woman Entrepreneur of the Year by the World Film Institute in 2014, and Honorary Maverick and a Best in Biz Tribute by the Female Eye Film Festival in 2015. Based in Los Angeles, GMI actively engages entertainment leaders to create compelling storylines that accurately address a full range of socially provocative issues, including health, youth sexuality and reproductive rights, immigration, racial justice, prison reform, gender/LGBT equality, and climate change. GMI collaborates with global media so that exceptional storytelling, socially conscious songwriting and interactive content on new media can move us from evidence to impact.