Wednesday, April 29th, 2015

Track III: Admiralty Room

2:15 PM - 3:30 PM

Branded Media Marketing - Across Platforms - Leveraging Image, Content and Celebrity - TV, Film, Broadband, Tablets and SmartPhones

Kim Hawkins, Senior Vice President, Global Partnership Sales, AEG LIVE

Dale Manning, CSO, Founder, MasterChannel

Aaron Meyerson, President, bTV (former President of Programming and Development, CBS Television)

Bill Momary, Senior Vice President of Content, IZEA

Frank Nein, President, 9Sight2020.com

Keith Newman, Head of Business Development, Re/code

Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator

agencies produce quality content assets at scale. Ebyline is an online marketplace that enables publishers to access a network of more than 12,000 content creators ranging from writers to illustrators in 73 countries around the world.  IZEA’s content marketing network includes more than 2,000 fully vetted journalism professionals with backgrounds at media outlets including The New York Times, The Wall Street Journal, Wired and ESPN.

Aaron Meyerson is the President of bBooth's bTV business unit. Aaron is a media professional with a unique combination of creative and business experience in television, film and digital media.  He has run major TV studios for both CBS and Fox, and held senior level programming positions at both MTV and Oxygen Media. Presently, Aaron is President of bBooth, a media tech startup deploying retail based recording studios in malls around the country that allow users everywhere to be discovered and cast by Hollywood TV, film and record companies. Prior to joining bBooth in 2013, Aaron was President of Programming and Development at CBS Television, responsible for CBS’ massive first run syndication business.   In that capacity, he oversaw the production of 10 daily shows  - over 2300 episodes per year! - including Entertainment Tonight, The Insider, Judge Judy, Dr. Phil, The Doctors, Inside Edition, Rachael Ray and The Jeff Probst Show.  The business generated over $650 million in revenue and over $250 million in profits per year.  Aaron personally initiated and negotiated the ground breaking partnership between CBS and Yahoo to transform and rebrand The Insider TV show into OMG!Insider, thereby creating a 24/7 content experience across TV, Internet and mobile.  Prior to his position at CBS, Aaron ran development and production for cable networks Oxygen and MTV.  At MTV, Aaron was in charge of MTV's west coast program development and current series' teams.  His responsibilities included sourcing, developing, casting and producing original pilots, series and specials.  Prior to his executive role at MTV, Aaron was Senior Vice President, Development and Production at the Oxygen Network.  Recruited to turn around Oxygen’s ratings, he quickly set a new course for Oxygen’s brand and original programming strategy, launching in quick succession unscripted hits Tori and Dean, The Janice Dickinson Modeling Agency, The Bad Girls Club, Mo'nique’s Fat Chance and Snapped, scripted critical favorite Campus Ladies, and numerous made-for-TV movies (including EMMY nominated The Robber Bride starring Mary Louise Parker) and documentaries.  The effect was a dramatic increase in ratings, press, buzz and distribution for the emerging network, leading to Oxygen’s successful sale to NBCU in 2007. Prior to Oxygen, Aaron was Senior Vice President, Non-Scripted Programming and Business Development at Fox Television Studios, where he oversaw two documentary television production companies  - Foxstar and Natural History New Zealand – that generated over $80 million in revenue by selling and producing award winning pop culture and documentary programming for a bevy of cable networks.  Aaron also had responsibility for the off-net distribution of the studio’s library and managed a network of distribution partners to maximize revenue in international and home video markets.  Before Fox, Aaron was Vice President, Creative Affairs at New Line Cinema and producer of such films as “Dumb and Dumber,”  “Inspector Gadget,” “Meet the Deedles,” “Above the Rim” and The Disney Channel’s “Genius.”  Aaron received his BA in Economics from UC Berkeley, and his MBA from Stanford, where he is an alumni interviewer.  He serves on the Executive Board of the non-profit organization Spark.

Frank Nein, President, 9Sight2020.com:  5+ Yrs Sr. Level BAI (Addressing, Covering, Creating, Designing, Developing, R&D) on Hardcore Business Problems/Solutions & Specializing in the NextGen of Commercial, Private Enterprise/Sector *3.0 C.E.O.P. x2 (Celebrity Exploitation, Online Privacy & Protection) & *3.0 I.C.A.C x2 (Internet Crimes Against Celebrities) via AI, Actors, A/V, Blackhats Corp., Cyber Sludge & S.T.E.W, Corrupt Hacking/ers, Dark/Deep Net & Web, DEFCON Global, Drones, *3.0 I.U.G.C. (Illegal User Generated Content & Streaming) Brand, ID/IP & Media Theft, Behavioral Pattern Recognition & Usage, Reverse & Social Engineering/Logistics, Recovery/Repair & Global Social Justice for Good. *Note: Also fixed on *CEOP x4 & *ICAC x2 for 19-Yrs & Below via Kids/Minors & Youth. *Collaborating & Exclusively Joint Venturing with Orion’s Systems Inc. 'Proprietary Technologies' via DoD/Mil. U.S. USNI/U.S. AFISRA, A/V Drones & Environments.  20+ Years of Sr. Level BAI & Media Analyst, T1 Industry Consultant, Professional & Specialist via Apps, Architectural Google Grid & Infrastructure, Big Data, Brands, CDN, Collaborative Commutations, Content Creation, Corp. Comm., Cross Platforms, Entertainment, Digital Media, Gamifaction, ISP’s IP, IPTV, Marcom, Mobile, NOC’s, R&D, Social Media, SEO, Streaming, Telecom Services & Solutions for such groups via B2B/B2C @ Alcatel-Lucent Tech., Verizon Comm’s, Lexicon Digital Comm’s. (CBS Int., CSI Miami/Greta Films & DCTV), FrameWork Interactive (TeleMed & TeleHealth), Synergy Sports Technologies (NBA/EA Sports & Mark Cuban Co.), etc. H.D. & Military Veteran @ Linkedin.com/in/FrankNein

Ben Mendelson, co-founder and president, Interactive Television Alliance: the primary trade association representing the broad interests of the ITV industry. Ben has been an innovator in sponsor-based programming and has been involved in New Media technology from its earliest days. He was the founding executive of various early on-line companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Assoc. (ERA), and SVP of Business Strategies at an investment bank (Winterberry Group). __Before his involvement with Interactive technologies, Ben was primarily involved in the art world. From 1981 - 1991, he owned and operated LA Art Photographers Assoc. (LAPA), an art gallery and resource center for fine art photography. In 1992, he founded PhotoSource- a gallery and resource center for high quality digital imaging. His interest in facilitating the creative process has been a guiding influence, whether from the art community or from the business community. __In 2002, Ben co-founded 2degree Partners with his business partner, Allison Dollar. 2DP manages the ITV Alliance and provides business strategies that include Direct Response TV, ITV, and cross-media marketing. Ben has taught at the American Film Institute (AFI), UCLA Extension, and the So. CA Institute of Architecture (SCIArch) and has been published in numerous magazines and trade journals. He is on the advisory board of the AFI Enhanced TV Program, the exec. committee of the IMPG at the Television Academy, and is a familiar speaker at many Technology, Marketing and Media conferences.