Wednesday, October 22nd

12:30 PM - 1:45 PM

Track VII: The Ballroom Terrace - Live Webcast from this Room

Women in Advertising - Innovation in Cross Platform Strategies: The Business of Monetization

Monica Lay, Senior Product Marketing Manager for Advertising Solutions, Adobe

Gillian Gutierrez, Engagement Director, Huge

Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM)

Tara Maitra, Senior Vice President, General Manager, Content & Media Sales, Tivo

Suzanne Hader, Head of Digital Strategy, SelectNY

Susan Brazer, CEO, LionShare Media, Moderator

Qantas. Most of her career has been focused on leveraging data and analytics to drive marketing results for brands. Monica is now based in San Francisco and received her Bachelor of Business/Commerce from the University of Technology, Sydney.

Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM): Jane is the Managing Director of the Coalition for Innovative Media Measurement (CIMM).  She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media. CIMM explores and identifies new methodologies and approaches to audience measurement through proof-of-concept pilot studies with independent measurement companies, initially focusing on two key questions: What are the opportunities and challenges of using return path data from set-top boxes and smart TV’s to measure viewing of television?  What solutions can be developed to measure use of media across platforms?  Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.

Gillian Gutierrez is an Engagement Director at Huge, where she oversees key client engagements and ensures strategy and design solutions meet each client's business and user needs. Prior to joining Huge, Gillian served as an independent digital strategy and product development consultant, focusing on business development and optimization, as well as cross-platform digital marketing. She was formerly the President and Managing Director of BIG Interactive, where she worked with clients including Anheuser-Busch, Honda, FOX, Seaworld Parks and Entertainment, Sony, and Suzuki, and has also held senior account positions at Zentropy Partners. Gillian has a BA in Economics and Applied Mathematical Science from National University of Ireland, Galway

Tara Maitra, SVP, GM, Content and Media Sales, TiVo Inc: Tara Maitra is responsible for developing TiVo’s broadband content strategy, and the company’s interactive advertising and audience research sales efforts. Maitra works with networks, studios and web video providers to build TiVo’s content offerings into a complete service of infinite programming that combines linear TV with video on demand and broadband video through one user interface and search. In her media sales role, Tara and her team provide marketers and agencies with audience viewing data and commercial ratings to help optimize media buying and understand TV viewership in DVR homes. In addition, Ms. Maitra oversees TiVo’s interactive advertising solutions, leveraging TiVo’s user interface and ad units designed to engage viewers in DVR homes and counter fast-forwarding behavior. Previously, Maitra has held executive positions at Comcast, Primedia, and NBC. She has a BA in Journalism and Psychology from Washington and Lee University.

Suzanne Hader, Head of Digital Strategy, SelectNY: Suzanne currently heads up SelectNY's digital practice. Her 15+ year career has been focused on online retail and publishing, but these days she's most interested in fully integrated experiences that inspire audiences and drive loyalty. Suzanne drives digital strategy for iconic fashion and beauty clients like Fekkai, St. John and Coty, while overseeing work across SelectNY's NY, LA and Paris offices. Prior to Select, Suzanne led strategy for boutique digital agency Code and Theory in their award-winning redesign of Vogue.com. She also guided several milestone projects including their first e-commerce project for Gant and a 45-country relaunch of Calvin Klein's CKOne brand through a digital-centric campaign. The CKOne program included augmented reality mobile apps, extensive user generated content and live events. Suzanne's career has included positions at startups, agencies and powerhouse corporations like Estée Lauder, spanning top-tier brands including Samsung, Clinique, Gilt Groupe, NARS, Citibank, and Bottega Veneta.

SUSAN BRAZER – CHIEF EXECUTIVE OFFICER (CEO) is a global mobile and digital media executive, who’s led the launch of many disruptive, scalable platforms, products and services for consumer electronics, entertainment and tech companies including Apple, DirecTV, Viacom, SES ASTRA, FIFA World Cup, Virgin Mobile USA and Nokia.  Recently, Susan was VP of Strategy and Business Development for Nokia's smart phones and connected devices and VP Corporate Development and New Product Strategy for Virgin Mobile USA, where led the shift to 3G data services and created the Sugar Mama mobile advertising and Stash payments services.  Prior to this, she was EVP, Business Development of Kirch Media's venture fund for the FIFA World Cup and SVP for the launch of Viacom's ShowTime TV service in Middle East and Africa, where she managed MTV, VH1, Nickelodeon, The Movie Channel, TV Land, Bloomberg and Discovery channels. Susan was the CEO of Global Music One, where she worked with Anthony Stonefield to service AT&T’s online music distribution.  As VP at SES ASTRA, Susan led the migration to digital TV for 70m TVHH in Europe and led the business plan for DirecTV at Compression Labs.  The genesis of Susan’s product development and innovation experience comes from Apple, where launched the 1st Mac portable computer and concepted the first mobile device experiences—Newton and Knowledge Navigator. Susan started her career at PepsiCo in M&A with the acquisition of Kentucky Fried Chicken and at Philip Morris as an international treasury analyst.  Susan is a mentor at Princeton University for Entrepreneurship and Innovation.  Susan holds a B.A. in Economics from Brandeis University, an MBA from Kellogg and attended the London School of Economics.

Internet Summit - Branding Day