Wednesday, October 22nd

12:30 PM - 1:45 PM

Track IV: Poolside Tent I

Digital Deals - Networks, Studios and Producers - Monetizing Content Across Platforms

Vanessa Del Muro, Head of Global Talent, StyleHaul

Russell Schwartz, Senior Vice President, Business & Legal Affairs, Starz

David Shall, COO & General Counsel, Vuguru

Josette Bonte, Chief Strategy Officer, CTM: Institute for Communication Technology Management, Marshall School of Business, University of Southern California

Lucy Goldenhersh, Principal, IP Digital

Darren Cross, VP, Business and Corporate Development, Maker Studios

Cleveland O'Neal, President/CEO, Connection III Entertainment Corp.

Michael Sid, CEO, Mediamorph, Moderator

Russell Schwartz, Senior Vice President, Business & Legal Affairs, Starz: has been Senior Vice President of Business and Legal Affairs at Starz Entertainment, LLC since April 5, 2011. Mr. Schwartz served as President of New Line Domestic Marketing of New Line Cinema, LLC and Time Warner Inc. He was Partner at the law firm of Sachnoff & Weaver. A 25-year TV industry veteran, Mr. Schwartz most recently was a Consultant, with clients including individual producers, new media start ups, ABC Studios and ABC Network. Mr. Schwartz ... spent 17 years at HBO in various business affairs positions and prior to that worked for GTG Entertainment and CBS Entertainment as a business affairs executive. While at HBO, Mr. Schwartz shepherded the mega-hit "Everybody Loves Raymond, " as well as working on series starring Martin Lawrence, Tisha Campbell, Charles Dutton, John Leguizamo and Ben Stiller. Mr. Schwartz has also held various senior executive positions in the television business with responsibility for television production, financing, distribution, merchandising, strategic planning, and new media. Mr. Schwartz graduated with a B.A. from Washington University in St. Louis and received his J.D. from Cornell Law School.


David Shall, COO & General Counsel, Vuguru: Prior to joining Vuguru in 2010, David was Executive Vice President, Business Operations/General Counsel, FremantleMedia North America, Inc., where he oversaw business affairs for the hit television programs American Idol, America's Got Talent and The Price is Right, and assisted in the formation and operation of Atomic Wedgie, FremantleMedia's Digital Comedy Studio. David also served as Executive Vice President, Business & Legal Affairs and New Business Development, Twentieth Television, the syndication and first-run production division of Twentieth Century Fox. Earlier in his career, David worked as a business & legal affairs executive at FX Networks in New York City, Tribune Entertainment Company in Chicago and Paramount Domestic Television in Hollywood. David received his B.A. in English and History, and J.D., from Case Western Reserve University in Cleveland, Ohio.


Josette Bonte, the Chief Strategy Officer, USC CTM: where she is in charge of industry relations and overseeing the Institute's research programs. Bonte, an industry veteran and expert in digital media and filmed entertainment, spent the first 11 years of her career as a film and television industry executive in Hollywood, and the past 17 years in the fields of telecom, interactive television, broadband content, and online games. Bonte joins the CTM from Cisco where she served as Executive Digital Media Strategist for the Internet Business Solutions Group's Global Media & Entertainment Practice. Prior to Cisco, Bonte was the Vice President of Digital Media at Cookie Jar Entertainment-producers of acclaimed children's TV series, including Arthur, Caillou, Zaboomafoo, The Doodlebops and Johnny Test. She also served as Vice President of Content and IPTV for Ovum, working on IPTV content deployment strategies with service provider clients including AT&T, Verizon, France Telecom, and BT. A telco TV pioneer, in 1994 Bonte joined then US West (now CenturyLink) as Head of Strategic Marketing, Entertainment, and Interactive services, where she participated in the company's early interactive media and video-on-demand trials, soon becoming the company's liaison to the Hollywood entertainment industry for content strategy. In the late 1980s, Josette served as Executive Director of Unifrance Film, where she represented the French motion picture and television industries in Hollywood. She subsequently founded EuroScreen Partners, a film production and distribution company where she served as CEO. Bonte has an M.F.A from the UCLA School of Film and Television, and a Ph.D. in telecommunications and new media from the Sorbonne. She is the author of the best-seller book La Television a la Carte aux Etat-Unis.


Lucy Goldenhersh, Principal, IP Digital: Lucy Goldenhersh, currently Principal of IP Digital, has held leadership roles in digital distribution in the television, film and music industries. She is a frequent contributor and thought leader in the field of disruptive technologies and emerging entertainment platforms. As Senior Vice President of Content Acquisition & Strategy at Sony, she headed the content acquisition team and led negotiations with all studio, TV and music partners for the launch of Sony Playstation's VOD service. At Lifetime, she oversaw the launch of Lifetime's VOD service including all aspects of the business (programming, operations, sales, marketing and budgeting) and spearheaded new platform initiatives with MVPD partners. Prior to joining Lifetime, she led business development at Movielink (a 5-studio JV at the forefront of digital distribution) and served as a corporate Vice President at Universal, where she was head of studio-wide content protection strategy and led a variety new technology initiatives across the motion picture, television and music divisions. Her experience includes both domestic and international, including the structuring of service rollouts in Europe and Asia, and negotiating industry positions on international legislative and policy matters while serving as Universal's lead representative to the MPAA's Special Policy Group. Lucy is a graduate of Stanford University, holds a Law degree from the University of Michigan and is a graduate of the Executive Program at UCLA Anderson Business School.


Cleveland O'Neal III, Founder, President & CEO, Connection III Entertainment Corp. in Los Angeles: the award-winning, Emmy-nominated producer/distributor of family friendly, multicultural media content whose licensees & sponsors include broadcast & cable networks, major studios and national advertisers. O'Neal serves as Creator/Executive Producer of Connection III's nationally syndicated "Made In Hollywood" TV series, now in its 9th season, as well as the FCC-friendly, educational/informational series', "Made In Hollywood: Teen Edition,” now in its 8th season, and Live Life and Win! now in its 3rd season. All three series are available in over 107 million homes, covering over 90% of the U.S., as well as internationally on FOX International Channels in Greece, Cyprus and Turkey. O'Neal is a member of the Producer's Guild of America, the Academy of Television Arts & Sciences and serves on the Mosaic Council of the American Advertising Federation, where Connection III is a corporate member. Connection III has received two Emmy nominations, won the NAACP Image Award for Outstanding Youth Series/Special, and was the recipient of the "Arts and Entertainment Company of the Year" Award from the City of Los Angeles & the SBA.


Darren Cross, VP, Business and Corporate Development, Maker Studios: Darren Cross joined Blip in 2012 to oversee all business and corporate development for the rapidly growing digital media company. Based in Blip's Los Angeles office, Cross focuses on developing strategic partnerships for, Blip's original web series, the company's technology assets and various distribution platforms. Cross most recently launched Blip's first foray into mobile and in-home with iOS, Android and Xbox releases. Before signing on with Blip, Cross managed business development for Fandango, the nation's leading moviegoer destination, and, one of the web's top entertainment sites. Cross was instrumental in extending these brands to new platforms, including heading up Fandango's mobile application strategy including applications for all the major smartphone, tablet and connected device platforms. Previously, Cross was vice president of acquisitions and business development at ClickStar, a joint venture between Intel and Morgan Freeman's Revelations Entertainment, created to deliver first-run theatrical and home entertainment product to consumers via the open Internet. Prior to ClickStar, he was an associate equities analyst at Wedbush Morgan Securities, focusing on the internet and digital media sectors, including web retailers, video game publishers and digital marketing firms. Cross holds a JD from the University of California, Hastings College of the Law, an MBA from UCLA's Anderson School of Management, and a BA in Economics from CSU Northridge. Cross is a member of the State Bar of California.


Michael Sid, CEO, Mediamorph: Mr. Michael Sid, also known as Mike Co-founded and has been the Chief Executive Officer and Director of MediaMorph Inc. since April 10, 2007 and serves as its President. From November 2004 until founding MediaMorph, Mr. Sid served as President of Michael Sid & Associates, a private consulting firm providing management consulting services to clients. From September 2005 to April 2007, he served as Vice President of Services for Connotate Technologies, a software provider. Previously, Mr. Sid served as a Senior Manager of BearingPoint from January 2004 to November 2004 and was a Senior Director at Sony Music Entertainment from August 2002 to January 2004 where, he oversaw the technology group. Prior to that, Mr. Sid served as a Managing Director at Context Integration from September 1998 to August 2002, which provided technology consulting services. He received a BS in Aerospace Engineering from Massachusetts Institute of Technology in 1988.


Internet Summit - Branding Day

Vanessa Del Muro is the Head of Talent and Channel Development for StyleHaul, the largest fashion and beauty network on YouTube, with more than 4500 content creators attracting 150+ million network subscribers. She works with some of the industry's most sought-after talent including, iJustine, Dulce Candy, Joey Graceffa, and Zoella. Prior to joining StyleHaul, DelMuro was an executive at MATTER, Edelman Sports & Entertainment (MATTER, Inc.) specializing in branded entertainment, original content creation and distribution, digital marketing/advertising, talent procurement and TV/film/music/gaming partnerships and sponsorship. She is native of Los Angeles and brings more than 15 years of experience to the branded entertainment industry.