Wednesday, October 22nd

12:30 PM - 1:45 PM

Track III: Salon III

Branded Media Marketing - Across Platforms - Leveraging Image, Content and Celebrity - TV, Film, Broadband, Tablets and SmartPhones

Andy Marks, President, Marks Entertainment + Media

Russell Maitland, SVP of Advertising Sales, Z Living

Ian Stewart, President, Done & Dusted Inc.

Frank Nein, President,

Scott Clark, VP Sales, Americas, Innovid

Sheila Marmon, Founder & CEO | Mirror Digital Inc.

COLIN LANGE, Founding Partner, CEO, Monaco

Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator

division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women's Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok's Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children.


Russell Maitland, SVP of Advertising Sales, Z Living: Russell Maitland joined Veria Living as SVP of Advertising Sales in 2013. Based in the company's New York headquarters, he is responsible for overseeing the development of the ad sales team and tasked to increase national ad sales revenue for Veria Living. Prior to joining Veria Living, Mr. Maitland served as VP, National Sales Manager of Advertising Sales for HDNet. The team under Mr. Maitland crafted branded solutions designed to leverage the brand value of HDNet in order to reach revenue targets, which increased by 200 percent in year one with 30 advertisers added to the network roster. Before that, Mr. Maitland served as Director of Advertising Sales for Discovery Kids where over an eight month period, he expanded Discovery Kids' national ad sales and marketing campaigns, with a total network revenue increase of 22 percent. Additionally, he produced an on air promotion with Warner Brothers, positioning Discovery Kids as the only television outlet with a movie trailer of an upcoming release. The promotion was so successful for Warner Brothers that it helped increase historical ad spending. Previously, Mr. Maitland was SVP of Advertising Sales at RHI Entertainment, where he enhanced media buys by developing on air and online opportunities. Earlier in his career Mr. Maitland served as VP of Eastern Region Ad Sales at GSN. At Fox Cable Networks he rose to VP of the Eastern Region. He also served as an Account Executive at Multimedia Entertainment. He began his career on the buying side at Backer, Spielvogel, Bates.


Ian Stewart, President, Done & Dusted Inc.: Ian Stewart devises, stages and films some of the biggest events across the planet. It's a far cry from growing up on a farm in New Zealand, then qualifying as a lawyer and ending up working as a Fund Manager in London. Ian’s work has taken him to all corners of the planet and featured most of the biggest artists in the world, but his true love is creating events from the ground up. His belief is - be creative, productive and keep the vision. He has always remembered a thing his Father said to him when he was very young - "When the alligators are snapping at your butt, it takes a true clarity of mind to stay calm and focused on your plan to go in there and drain the swamp". Ian first met well-known director Hamish Hamilton and Simon Pizey over 20 years ago at the BBC and it was in 1998 on April Fools day that they decided to start their own production company - Done + Dusted. The business has grown exponentially from tiny offices in a recently vacated 'ladies of the night' house to a production company that undertakes epic shows and events spanning the globe. Along they way there have been many nominations and quite a few awards from Grammy's, a Peabody and an Emmy to BAFTA's, Rose d'Or's as well as many others. Whether it's The London 2012 Olympic's Opening Ceremony, celebrating a countries birth for The UAE 40th National Day, or putting together the NBC Hurricane Sandy: Coming Together benefit in 48 hours, the unifying thread is that he will not accept “you can’t". As both he and Hamish have said, once you have done the biggest television show on the planet, there is simply nothing that can ever scare you again. Ian heads Done and Dusted in the US from the offices in Los Angeles.


Scott Clark, VP Sales, Americas, Innovid:  Scott leads North American sales for Innovid, helping clients merge TV and Digital strategies for brand advertising and content across all screens and platforms. He previously served as Sales Director, RVP and VP of Strategic Accounts. Prior to Innovid, Scott held senior sales and sales management roles at Adconion, Yahoo!, and HotJobs. Scott writes music, loves golf, and is Chairman of the Board of the Shivas Irons Society.


Sheila Marmon, Founder & CEO | Mirror Digital Inc.: Sheila Marmon has a passion for the launch and operation of new businesses in the digital media industry and has created effective media programs for over 15 years.  As Founder & CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest growing U.S. consumer base - the multicultural market.  Sheila has executed over 200 interactive campaigns in this space for clients including General Motors, Sony Pictures, Verizon, Marriott and Macy’s.

In addition to entrepreneurship, Sheila’s multi-faceted media career includes leadership roles in operations, new ventures, and finance at Time Warner and Morgan Stanley.  Key to her success is the union of broad operating experience and growth innovation paired with her deep expertise in the multicultural consumer market.   This expertise is both academic and hands-on.  She has lived abroad, traveled to over 30 countries, and is proficient in Spanish.  Sheila has been featured as a multicultural expert in the Financial Times, a leading digital entrepreneur in Minority Business Enterprise Magazine and was published in the American Advertising Federation’s “Digital Resource Guide.”  She serves on the advisory boards of two digital start-ups LLC and CrowdNoir.  She is a Founding Member of the Council of Urban Professionals and the National Advisory Council of A Better Chance.   She is also a member of CALIBR - an Executive Leadership Council (ELC) pipeline organization.  Sheila received a B.A. from Princeton University, cum laude and an MBA from the Harvard Graduate School of Business.   She resides in Los Angeles, California and is an avid runner and yoga enthusiast.


Frank Nein, President,  5+ Yrs Sr. Level BAI (Addressing, Covering, Creating, Designing, Developing, R&D) on Hardcore Business Problems/Solutions & Specializing in the NextGen of Commercial, Private Enterprise/Sector *3.0 C.E.O.P. x2 (Celebrity Exploitation, Online Privacy & Protection) & *3.0 I.C.A.C x2 (Internet Crimes Against Celebrities) via AI, Actors, A/V, Blackhats Corp., Cyber Sludge & S.T.E.W, Corrupt Hacking/ers, Dark/Deep Net & Web, DEFCON Global, Drones, *3.0 I.U.G.C. (Illegal User Generated Content & Streaming) Brand, ID/IP & Media Theft, Behavioral Pattern Recognition & Usage, Reverse & Social Engineering/Logistics, Recovery/Repair & Global Social Justice for Good. *Note: Also fixed on *CEOP x4 & *ICAC x2 for 19-Yrs & Below via Kids/Minors & Youth. *Collaborating & Exclusively Joint Venturing with Orion’s Systems Inc. 'Proprietary Technologies' via DoD/Mil. U.S. USNI/U.S. AFISRA, A/V Drones & Environments.  20+ Years of Sr. Level BAI & Media Analyst, T1 Industry Consultant, Professional & Specialist via Apps, Architectural Google Grid & Infrastructure, Big Data, Brands, CDN, Collaborative Commutations, Content Creation, Corp. Comm., Cross Platforms, Entertainment, Digital Media, Gamifaction, ISP’s IP, IPTV, Marcom, Mobile, NOC’s, R&D, Social Media, SEO, Streaming, Telecom Services & Solutions for such groups via B2B/B2C @ Alcatel-Lucent Tech., Verizon Comm’s, Lexicon Digital Comm’s. (CBS Int., CSI Miami/Greta Films & DCTV), FrameWork Interactive (TeleMed & TeleHealth), Synergy Sports Technologies (NBA/EA Sports & Mark Cuban Co.), etc. H.D. & Military Veteran @


COLIN LANGE, Founding Partner, CEO, Monaco Lange: Colin has spent more than 15 years building businesses through brand. He co-founded Monaco Lange in 2001, an independent global brand consultancy with national and international clients including BASF, Girl Scouts of the USA and Circle K, and helped create the firm’s proprietary Brand i/oTM process, which integrates research, strategy and creative into a fast and collaborative brand development process.  Colin’s always had passion for creative problem solving and moving brands to action. Prior to Monaco Lange, he has built brands, lead teams and grown business at iXL, Cox Interactive Media, Ogilvy & Mather, and at Change Technology Partners. Additionally, he has served a number of nonprofits including as board member and Chairman of Career Gear.   Colin is a passionate learner, earning a BFA in Illustration from Syracuse University, an MBA in Strategy and Management from the Zicklin School of Business, and has spent over a quarter century studying Chinese martial arts, philosophy and language. His knowledge, experience and training have helped him not only achieve personal balance and harmony, but have also guided Monaco Lange’s philosophy on brand strategy.  When he’s not building a brand, you’ll find him playing with his sons, continuing his study of martial arts, or building and riding bicycles.


Ben Mendelson, co-founder and president, Interactive Television Alliance: the primary trade association representing the broad interests of the ITV industry. Ben has been an innovator in sponsor-based programming and has been involved in New Media technology from its earliest days. He was the founding executive of various early on-line companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Assoc. (ERA), and SVP of Business Strategies at an investment bank (Winterberry Group). __Before his involvement with Interactive technologies, Ben was primarily involved in the art world. From 1981 - 1991, he owned and operated LA Art Photographers Assoc. (LAPA), an art gallery and resource center for fine art photography. In 1992, he founded PhotoSource- a gallery and resource center for high quality digital imaging. His interest in facilitating the creative process has been a guiding influence, whether from the art community or from the business community. __In 2002, Ben co-founded 2degree Partners with his business partner, Allison Dollar. 2DP manages the ITV Alliance and provides business strategies that include Direct Response TV, ITV, and cross-media marketing. Ben has taught at the American Film Institute (AFI), UCLA Extension, and the So. CA Institute of Architecture (SCIArch) and has been published in numerous magazines and trade journals. He is on the advisory board of the AFI Enhanced TV Program, the exec. committee of the IMPG at the Television Academy, and is a familiar speaker at many Technology, Marketing and Media conferences.





Internet Summit - Branding Day

Andy Marks, Managing Director, MATTER, Inc., the entertainment and sports marketing division of Edelman, the world's largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman's industry-spanning client roster, and has built the