The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Tuesday, January 6th, 2015

1 - 2 PM

Track II – DH10 - Digital Hollywood

Location: LVCC, North Hall, Room N262

Hollywood & the Digital Consumer:  The Entertainment Experience

For Hollywood, opportunities around content are golden. How will creative and technology communities respond to a fully realized on demand world of television, Internet, film and gaming? Look inside as we open the door to exciting possibilities in consumer entertainment.

Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather Worldwide

Henry E. Juszkiewicz, CEO, Gibson Brands, Inc.

Christy Tanner, Senior Vice President and General Manager, CBS Interactive Media

Steve Canepa, General Manager, Global Media & Entertainment, IBM

David Freeman, Co-Head of Digital Packaging Group, Creative Artists Agency (CAA)

Jason Jercinovic, President, Havas Worldwide Digital

Ira Rubenstein, SVP & GM PBS Digital, Moderator

Christy Tanner is the Senior Vice President and General Manager of CBS Interactive Media, a group of premier entertainment brands including TV Guide, Last.FM, Metacritic, CHOW, MetroLyrics, and TV.com, with 55 million monthly unique visitors worldwide.  The Media group delivers valuable predictive insights and access into what's hot in TV, music, movies and food. Each brand deeply engages influencers with unparalleled abilities to identify the next big thing, whether it’s a hit show from TV Guide’s Watchlist, an up-and-coming band on Last.fm, an Oscar frontrunner on Metacritic, or the best new restaurant from CHOW.  Tanner joined CBS Interactive through the company’s

acquisition of TV Guide Digital, where she served as CEO. Under her leadership, the TV Guide brand and business were transformed, with impressive growth for TVGuide.com, which now averages more than 18 million monthly uniques; the introduction of TV Guide Mobile apps, now with more than 10 million installations among iOS and Android devices; and development of the Watchlist, an award-winning, personalized, next-generation guide with more than 1.5 million registered users. Tanner also orchestrated for TV Guide the strategic acquisitions of Fav.tv and Roundbox mobile apps businesses, and created important partnerships with ABC, Comcast, The CW, HBO, Hulu, NBC, Sony and more.  A widely recognized authority on digital media, Tanner makes frequent TV appearances to discuss digital, mobile and entertainment trends. She also participates in industry events and delivers keynote presentations at conferences such as DLD, the Advertising Age Social TV Conference, VARIETY’s TV Summit and more.  Prior to joining TV Guide Digital, Tanner held executive positions with The Washington Post Company and Reed Elsevier. She began her career as a journalist for The Associated Press.  Outside of the office, Tanner is a judge for the Echoing Green Startup competition, is a committee member of 10x10, a global campaign to educate women and girls in developing countries, and serves as vice chair of the Groton Women’s Network and as a Digital Hollywood advisory board member. She also is an advisor to several startups.  Tanner earned a BA from Brown University and an MBA from Columbia Business School.

Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather: Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities and practice areas, leading the network's global Digital M&A, and driving the digital agenda across the network. Under Brandon's leadership, Ogilvy has built a global digital platform mobilizing global resources for clients worldwide, and has made digital capabilities core to Ogilvy's entire business. They have established key global practices around mobile, ecommerce, data and delivery, and launched Social@Ogilvy, the largest social agency network in the world. Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization where he transformed the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk. Brandon has always had a passion for the digital world. He started his career building areas of Netscape's Netcenter, but in fact, it can even be said he began his career in his dorm room, where he'd code early text-based versions of Massive Multi-Player Online Games. On his first tenure at Ogilvy, Mr. Berger created Ogilvy's Innovation practice, leading Mobile, Social, Games, Video and emerging media. He also co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed on Bloomberg and in the New York Times, CES, E3, Adtech, Internet Week and Social Media Week and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include a Clio, Cannes Lion, and Demo Mobile Demo God. Brandon has a BA in Economics from Tufts University. He is currently writing his first book and lives in NYC with his wife, son, daughter and their golden retriever Norman.

Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp., grew up in Rochester, NY. With a passion for music and superior academic skills, he enrolled at the General Motors Institute in Flint, MI, a five year co-op engineering college. Sponsored by GM's Delco division, he gained experience in a variety of different jobs at Delco's 6,000-employee electronic components plant in Rochester. Putting his musical skills to work, he worked his way through school playing guitar - a Gibson, of course - in various rock bands playing for parties and weddings. After graduating with honors, he worked at Delco Products for two years as product manager while studying for an MBA in night school at the University of Rochester. He completed his MBA at Harvard University on a General Motors Fellowship. Juszkiewicz then joined the New York firm of Neiderhoffer, Cross and Zeckhauser, Inc., a pioneer in the area of middle-market deals, where he rose to the position of executive vice president of mergers and acquisitions. He left the firm in 1981 and, with two former Harvard classmates (David Berryman and Gary Zebrowski), acquired Phi Technologies of Oklahoma City. Within one month he turned the struggling technology firm into a highly profitable company. In 1986, Juszkiewicz and his partners acquired the faltering Gibson guitar operation from the Norlin corporation. Juszkiewicz's aggressive management style again effected an immediate turnaround, and Gibson became profitable within a month's time. With creative and innovative marketing tactics he concentrated on the consumer rather than the retailer - a reflection of his personal experience as a guitar player. Refocusing the company on achieving the highest possible standards of quality and customer service, he drove Gibson from the brink of closing to a company that has regained worldwide respect with annual average growth of 20 percent over the last decade. Juszkiewicz is a committed supporter of The Rainforest Alliance and conservation. A member of the Society of International Business Fellows and others, Juszkiewicz continues his commitment to a better world through his active participation in organizations such as Nordoff-Robbins, which provides music therapy for severely handicapped children, to the T.J. Martell Fund for Leukemia Research, The Environmental Defense Fund, Teenage Cancer Trust and leads numerous philanthropic endeavors under the Gibson Foundation banner. He is a board member of the Country Music Hall of Fame, a board member of the Rock and Roll Hall of Fame and Museum, a board member of the Rainforest Alliance and a board member of the We Are Family Foundation. He is a co-founder of Music Rising, a campaign to help aid musicians, schools and churches of the Gulf Coast and is active in the Clinton Global Initiative and numerous environmental causes. He is the recipient of numerous awards, honors and extensive media coverage. Juszkiewicz began fulfilling his vision of Gibson as a full-line, global musical instrument company by acquiring other instrument companies, establishing a Gibson-owned European distribution center with joint-venture distributors, and acquiring manufacturing facilities in China. He dedicated a standalone division to R&D, resulting in the introduction of the worlds first digital guitar, the HD.6X Pro and most recently, the Gibson Robot Guitar, both which represent the biggest advance in guitar technology since the invention of the electric guitar over 70 years ago. He continues to expand the company worldwide with new consumer electronics accessories, the acquisition of the Wurlitzer Jukebox company and several other facilities in China. Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Henry Juszkiewicz resides with his wife and children in Nashville.

Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM: Mr. Canepa is responsible for the P&L of a market-leading Global organization serving the Entertainment, On-line, Games, Advertising, Broadcast, Cable, Publishing, Satellite, Sports & Music, Search, Social marketplace.  Under his leadership, the division has grown into one of the largest providers of solutions, services and technology to the M&E Industry and one of IBM’s top performing Industries.  He has deep expertise in business transformation in the Digital era.  Steve has led sales, strategy, marketing, consulting, and product and services organizations and has a strong commitment to employee development.  He has a proven experience developing and scaling organizations, creating new lines of business, as well as leading multi-billion dollar global organizations to consistent and profitable growth.  A member of IBM’s Global Leadership Team, he has significant experience in the unique characteristics of markets around the world.  He is also a member of IBM’s Industry Academy, is IBM’s Senior Location Executive for Los Angeles and has held a number of significant leadership positions in IBM sales, product and services divisions.  Over his career, he has worked in the M&E, Finance, Electronics, Retail and Telecommunications marketplace.  Steve has received two EMMY awards for innovation and is recognized for his insights in digital transformation:  Frost and Sullivan has recognized IBM M&E as the Digital Media Company of the year and Steve has been named a key Industry influencer by AlwaysON and Digital Media.   He has served as a member of the Board of Directors for Digital Domain (culminating with the successful sale of the business), MusiCares (Grammy Foundation), USC’s Annenberg Innovation Lab and USC’s Marshall Center for Global Innovation. With a commitment to the welfare of children, he has also served on the Boards of the Bogart Pediatric Cancer Research Fund and Junior Achievement of So CA.  He has served as an advisor to Digital Hollywood, UCLA, a number of Industry and technology associations and on the technology committee of the National Academy of Television Arts and Sciences (EMMY).  He is a regular speaker at conferences, including NAPTE, NAB, IBC, CES, E3, Variety, Future of Broadcast, Broadcast Asia, Digital Hollywood, Frames and Content World.  He often contributes to press and analyst reports on emerging market trends.  Steve earned two BA degrees from UCLA, in Economics and Political Science (Phi Eta Sigma honors), and also a MBA in Corporate Finance from UCLA’s Anderson School (Beta Gamma Sigma / top field study honors).  He has also completed studies in the Wharton School’s financial management program and Harvard University’s executive curriculum on strategy formation.

David Freeman, Co-Head, Digital Content Packaging & Brand Partnerships, CAA:  David Freeman is the Co-Head of the Brand Partnership and Digital Content Packaging groups at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, London, Nashville, and Beijing. Freeman is based in the Los Angeles office and works with the core CAA client base to create original digital content and branded entertainment with leading digital distribution platforms and global advertisers.  Prior to joining CAA, Freeman served as General Manager of MATTER, Edelman Sports and Entertainment Marketing. He initially co-founded MATTER in 2003 to forge and develop marketing partnerships for brands, entertainment companies, and content creators. Freeman was instrumental in expanding MATTER into new markets, driving new business, and leading the creation of its digital content offering. MATTER was acquired by Edelman in 2006.  Prior to founding MATTER, Freeman led a joint venture between OMD and Aaron Walton Entertainment, two leading media and entertainment companies within Omnicom. Previously, he held positions within CNB Entertainment, an entertainment finance and development company, and NFL Properties in its Corporate Sponsorship Sales and Marketing Division.  Throughout his career, Freeman has worked with an array of corporate and media companies in the entertainment space, including such brands as Clorox, Symantec, Intel, Amtrak, Wrigley's, Brita, Shell, and Nissan, as well as such media companies as Yahoo!, AOL, Xbox, Machinima, YouTube, Dolphin Digital Media, and Break Media.  Freeman graduated from Emory University with a degree in Political Science.

Jason Jercinovic, President, Havas Worldwide Digital: Jason Jercinovic is a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

Ira Rubenstein, SVP & GM PBS Digital, Moderator: Rubenstein most recently served as Executive Vice President, Global Digital Media Group for Marvel Entertainment, where he led all digital strategy. He was instrumental in advancing Marvel's social media strategies and developing new digital platforms and distribution outlets for Marvel's comic book titles, as well as expanding Marvel game products. At Marvel, Rubenstein's leadership resulted in numerous deals with leading app, video game and media companies, including the offering of Marvel comics on iPhone, iPad and iPod Touch and Sony's PlayStation digital reader device. He expanded Marvel's digital subscription service to feature more than 8,000 comics, spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox LIVE and the PlayStation Network, and oversaw the company's increased presence across Facebook and Twitter. Before joining Marvel, Rubenstein was Executive Vice President, Content Strategy and Acquisitions for Sony Corp of America, where he led the initial efforts for acquiring content for all Sony devices and to secure deals with major networks, movie studios and record labels. Prior to Sony, Rubenstein served as the EVP of Sony Pictures Digital Entertainment, where he developed worldwide digital marketing, product and distribution strategies and lead the expansion of Sony properties into the digital marketplace through SonyPictures.com, mobile games, personalization products and innovative strategic partnerships. His efforts generated the first ever ticketing service on a mobile device and the establishment of Movielink, an on-demand program that digitally delivered theatrically released films to broadband Internet users. Rubenstein began his marketing career at Twentieth Century Fox as Manager of Film Research and New Media, where he had the distinction of building Fox's first movie websites for “Die Hard with a Vengeance” and “Mighty Morphin Power Rangers: The Movie.” Rubenstein was recently included on the Producers Guild of America's "Digital 50" and The Hollywood Reporter's “Digital Power 50” lists. Recognition for his work also includes multiple Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Award.