The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Tuesday, January 6th, 2015

1 - 2 PM

Track I – MCM10 - Mobile Content and Monetization Conference

Location: LVCC, North Hall, Room N264

Broadcasting without Borders: New Guard of Broadcasting

We don't have TV shows. We have video content and video platforms. Broadcasting truly has no boundaries and the relationship of brands and advertisers to the new video reality is it transforming. The new world is being invented every day.

Jamie King, Partner and Chief Executive Officer, Camp + King

Seth Shapiro, Governor, Interactive Media, The Television Academy

Oren Katzeff, Head of Programming, Tastemade

Stuart McLean, CEO and founder, Content & Co

Eric Korsh, SVP, Brand Social & Content, DigitasLBi

Ann Greenberg, Founder & Chief Tinkerer, Sceneplay, Moderator

Eric Korsh, Senior Vice President, Brand Social.Content, DigitasLBi: As Senior Vice President, Brand Social.Content for DigitasLBi, Eric leads the development of digital content strategy and execution for DigitasLBi clients. The social.content teams create holistic, innovative, real-time, cross-screen, multi-platform (jargon jargon jargon and jargon) storytelling concepts.  Clients include Harley-Davidson, Puma, Lenovo, Buick, and GMC. Prior to DigitasLBi, Eric spent 25 years as a producer of episodic television, TV commercials, feature and documentary films, and music videos.  He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy and other episodic TV series for ABC, Lifetime, CBS, ABC Family,  MTV, and more.  As a TV Commercial Executive Producer, he worked with Oscar winners

Errol Morris, Robert Richardson and Hank Corwin.  Eric has an undergraduate degree from Boston University, and graduate degrees from Boston University and Harvard University.

Stuart McLean is founder and CEO of Content & Co, the leading LA-based brand studio. With twenty years of advertising experience, he’s been at the forefront of branded entertainment for over a decade. Stuart’s vision to turn name brands into their own distributors and financiers of original content, by partnering them with the best creative talent in Hollywood, has met with great success for Energizer Personal Care, Ford, InBev, Schick, SUBWAY and Unilever, among others.  From webisodes and micro series to short- and long-format series (scripted and reality), Content & Co has a strong track record in distributing cutting-edge programming for clients. The work has gone into multiple seasons, reaching groundbreaking ratings across digital and broadcast channels and creating unprecedented cross-channel ROI for clients. Stuart’s work through the years has earned numerous industry accolades, including Lion, Effies, Webby Awards, Cynopsis D Media Awards, MediaPost Creative Media Awards, Think LA and the Festival of Media Global Awards.   Prior to forming Content & Co, Stuart was founder and president of JWTwo Entertainment, the studio and entertainment arm of JWT, North America’s largest ad agency. Stuart also co-founded Bedell McLean Branded Entertainment. He is a member of the Academy of Television Arts & Sciences, NATPE, thinkLA and BCMA (Branded Content Marketing Organization).  He is a regular industry event attendee and speaker at conferences including Digital Hollywood,NATPE,, and OMMA Global.  Stuart is also a regularly-quoted branded entertainment expert in outlets including Advertising Age, Adweek, LA Times, MediaPost and Variety, among others.

Seth Shapiro, Governor, Interactive Media, The Television Academy: Two-time Emmy® Award winner Seth Shapiro is a leading advisor in digital media. His work includes projects with Disney, Comcast, DIRECTV, Intel, IPG, NBC, Showtime, Verizon, Universal Pictures, Goldman Sachs and a range of early stage ventures.   He is a frequent speaker on media and innovation worldwide, has served as an expert in several federal media matters, and is completing his first book on the history and future of television.  Shapiro is a Governor of the Television Academy, the home of the Emmys. He is also an Adjunct Professor at the USC School of Cinematic Arts and Chairman of Village Green Network.  As Head of Production at DIRECTV Advanced Services, Shapiro launched over 25 services on four platforms, including NFL Sunday Ticket Digital , Microsoft's UltimateTV® and TiVo by DIRECTV, the world's first major DVR platform. He was previously Partner at Media Valuation Partners, co-founder of ARC (a VOD service in 15 million homes) and a Producer at the Walt Disney Company.  Shapiro sits on the TV Academy's Digital Committee, the Annenberg Research Council and the Producer Guild's New Media Council. He is a Magna cum Laude graduate of New York University and was Adelbert Alumni Scholar at Case Western Reserve University.

Jamie King, Partner and Chief Executive Officer, Camp + King:  Known as a master strategist, Jamie King has helped build some of the world’s most prestigious brands including Procter & Gamble, Starbucks, Walmart, Beam Global Spirits, Capital One and Bacardi.

A veteran of renowned agencies such as Euro RSCG, Publicis & Hal Riney and Leo Burnett Worldwide, where he was integral in securing multimillion dollar accounts, King has won six Effie awards for advertising effectiveness and was named one of Crain’s “40 Under 40” in 2009.  Three years ago, he joined with his former Publicis & Hal Riney colleague Roger Camp to form the San Francisco-based independent agency, Camp + King. The start-up, with backing from French holding company Havas, had grown to 45 employees by the summer of 2013, with specialties in traditional advertising, digital, mobile and social marketing, consumer insights, social listening and branding solutions.  In 2012, iMedia chose Camp + King as one of its Agencies to Watch, a list of 25 shops that have “advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space.”  Before co-founding the boutique agency, King was co-president and chief executive officer of Euro RSCG in Chicago, which counted Sprint, Kraft Foods, Anheuser-Busch and other Fortune 500 firms among its clients. It was in Chicago, his hometown, that he’d launched his advertising career the prior decade at Leo Burnett Worldwide. He became chief operating officer of its subsidiary, LB Works, where he was instrumental in winning business from Altoids and Starbucks.

Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he runs the day-to-day operations of Cracked.com and Mania.com. His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up comedy one last try.

Ann Greenberg, founder/CEO, Sceneplay: At her new company, Sceneplay, serial entrepreneur and inventor, Ann Greenberg, is building a cloud-based platform to crowdsource the creation of scripted video. Previously, Greenberg co-founded Gracenote, a leading metadata and Automatic Content Recognition service (acquired by Sony in 2008.) Gracenote answers half a billion queries daily and is embedded in over one billion consumer electronic, software and automotive devices. Greenberg also co-founded ION, which pioneered the enhanced CD format and early interactive cinema systems. Before starting her own companies, she headed marketing for Academy Award winning, Pressman Films.