The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Tuesday, January 6th, 2015

11:30 - 12:30 PM

Track I – MCM9 - Mobile Content and Monetization Conference

Location: LVCC, North Hall, Room N264

Hollywood and Media Challenge: Platforms and Convergence

With consumers embracing all-media all the time, companies can confidently identify and define their cross-platform monetization strategies. The future lies in the always-connected cross-platform monetization strategy and in this session we welcome the experts from TV, advertising and media industries.

Laura Martin, CFA, Managing Director, Needham & Company, LLC.

David Morris, Chief Client Officer, CBS Interactive

Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners

Jacqueline Corbelli, Founder, Chairman, Chief Executive Officer, Brightline

Mark Young, VP Strategy & Business Development, Fandango

Mark Howard, Chief Revenue Officer, Forbes Media

Joan Gillman, Executive Vice President and Chief Operating Officer, Time Warner Cable Media, Moderator

Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners: Keyvan Peymani is the managing director of the digital strategy division of ICM Partners, a talent and literary agency representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media. ICM Partners, a privately held corporation, is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London. As head of digital strategy, Mr. Peymani's focus is the expansion of the agency's efforts across all aspects of the technology and digital sectors, bringing innovative opportunities to the

agency and its clients, including the creation of new business and investments with long-term benefits. Prior to joining ICM Partners, Mr. Peymani served as Vice President of Direct-to-Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital  distribution. In addition, he oversaw the Media Manufacture on Demand, Mobile Applications and Out My Window business lines and worked on industry leading forays into the first fully digital movie application, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney's music group; and he was the Chief Operating Officer at Nettwerk Music Group. Mr. Peymani began his career leading his own new media company and has advised Fortune 100 companies around the world. He currently serves on the faculty of USC's Annenberg School for Communication and Journalism, covering entertainment and emerging business models.

Mark Young, Vice President, Strategy and Business Development, Fandango:  Mark Young leads strategy and business development for Fandango, the nation’s leading moviegoer destination and part of NBCUniversal. Mark is focused on providing insights into consumer and technology trends and capitalizing on them to grow all lines of Fandango's businesses. Mark also oversees distribution and co-marketing of mobile services, commerce, and video with third-party partners such as mobile network providers, handset manufacturers, app stores and retailers.  Mark joined NBCUniversal from Comcast Interactive Media (CIM) where he led mobile strategy and business development across a portfolio of digital properties, as well as co-lead the strategy and go-to-market launch of Xfinity’s initial video service on iOS (iPad & iPhone) and Android devices.  Prior to Comcast, Young was at The Walt Disney Company for seven years, of which the last three years he served as the vice president of strategy and business development for the Walt Disney Internet and Mobile Group. Prior to Disney he was the vice president of business development and partner management for mobile data services pioneer Moviso/Infospace, and an executive at IBM’s Innovation Center where he advised studios and media companies on digital asset distribution and management.  He is a member of CTIA’s leadership Council and the Center of Technology Management at USC.

Laura Martin, CFA, Senior Analyst, Entertainment, Cable & Media, Needham & Company: Laura Martin joined Needham & Company in 2009, where she publishes research on the largest Internet, entertainment and cable companies. Martin began her career at Drexel Burnham Lambert in media investment banking. After the Drexel bankruptcy, she moved to Capital Research & Management as a media analyst where she advised $100 billion and managed a $500 million portfolio of media stocks. She moved to Credit Suisse First Boston in 1994 as the senior media analyst publishing research on the largest U.S. entertainment and cable companies. She was nationally ranked by Institutional Investor magazine each year between 1999 and 2001. In 2002, Martin moved to Paris to become EVP of Financial Strategy and Investor Relations for Vivendi Universal. In 2004, she founded Media Metrics, LLC publishing equity research on the largest entertainment, cable and Internet stocks in the U.S., where she was nationally ranked as “Best of the Independent Research Boutiques” by Institutional Investor for many years. In 2004, she also joined Capital Knowledge, LLC (www.CapKnowledge.com) to provide expert witness testimony and valuation consulting. Laura received her BA from Stanford and her MBA from Harvard Business School. She also holds a Chartered Financial Analyst (CFA) designation.

Mark Howard, Chief Revenue Officer, Forbes Media: Mark Howard is Chief Revenue Officer at Forbes Media.  In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions.  Previously, he was SVP of Digital Advertising Strategy.  Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts.  He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.  Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002.  During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.  Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial.  He began his career as a media planner at Anderson & Lembke.  He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing.  He resides in New York City.

Jacqueline is co-Founder, Chairman and CEO of BrightLine. BrightLine is the recognized market leader in building and delivering rich interactive brand experiences across the complete connected TV landscape (including, OTT devices, gaming consoles and Smart TVs). BrightLine has developed a technology platform  for creating and delivering these rich media ads that bring interactivity, addressability, social sharing, actionability, and improved audience measurement, tracking and targeting capabilities – to 230 million viewers on the screen they watch most, the TV.  Jacqueline is at the forefront of identifying new trends in TV viewer behavior and has been a consistent speaker at industry conferences and events throughout the nation and has written numerous articles on transformational change for various trade periodicals. Prior to BrightLine, Ms. Corbelli was President of Aston Associates, LLC, where she spent over a decade leading the business and operational redesign of ten major corporations worldwide. She brings deep and extensive expertise in effecting wholesale strategic and operational change and accelerating their achievement. She sits on the Board of the International Radio and Television Society and NBCU Advisory Board, among others, and is Chairman of the Board of Millennium Promise, an organization dedicated to ending extreme poverty through integrated, community-led development. She is also the author of the recently released book, "REVEALED: Thoughts on the connected TV ad revolution”

David Morris, Chief Revenue Officer, CBS Interactive:  As Chief Revenue Officer, Dave Morris is responsible for driving the revenue strategy for CBS Interactive.  This includes the management of advertising programs across the company, as well as overseeing a go-to-market sales strategy that supports the company’s revenue plan. As CRO, Morris works closely with his counterparts at CBS TV to develop exciting cross platform opportunities for CBS' customers.  In addition, Morris is a board member and Vice Chairman at the Interactive Advertising Bureau (IAB).  Morris joined CNET Networks in 2007 as Senior Vice President of Network Sales, where he was responsible for overseeing the company’s corporate sales accounts.  CNET Networks was acquired by CBS Corporation in June 2008.  A veteran of Time Inc., Morris has more than 20 years of marketing, sales, and publishing experience.  Prior to CNET Networks, Morris was President and Publisher of Entertainment Weekly and EW.com, where he led the publication and website to record profits and audience numbers.   Prior to Entertainment Weekly, Morris was Publisher of Sports Illustrated.  As Publisher, he also directed the advertising sales for the magazine’s bonus editorial sections (including SI Golf Plus), SI’s custom publishing arm, Sports Illustrated Presents, as well as its home on the Internet, SI.com.  Before becoming a Time Inc. veteran, he was a sales representative for Parents magazine and a media planner at SSC&B.

JOAN HOGAN GILLMAN, EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER, TIME WARNER CABLE MEDIA:  Joan Gillman is Executive Vice President and Chief Operating Officer, Time Warner Cable Media. In this role, Ms. Gillman heads up the ad sales force and leads the effort to deliver advanced advertising, data and interactive solutions for advertisers and network partners. She joined Time Warner Cable in May 2005 as Vice President of Interactive TV and Advanced Advertising.  Ms. Gillman has been on the cutting edge of new technology in media and advertising since she first joined the internet industry in 1995. From 1995-1997, she served as Vice President of Marketing for the leading Internet Service Provider (ISP) for the healthcare industry, Physicians’ Online. From there, she made the jump into Digital TV when she moved to the U.K. and headed up the business development, regulatory and legal teams for British Interactive Broadcasting, the digital and interactive TV joint venture between BSkyB, BT, HSBC and Matsushita.  After returning to the U.S. in 2001, Ms. Gillman served as President of Static2358, the interactive TV, games and production subsidiary of OpenTV.  Prior to making the jump to business, Ms. Gillman worked in politics for former U.S. Sen. Chris Dodd of Connecticut, serving as his Legislative Director, State Director, Assistant Press Secretary and Legislative Aide.    Ms. Gillman is a member of Cable and Telecommunications Association for Marketing (CTAM), Women in Cable and Telecommunications (WICT), and is a Betsy Magness Fellow Class XV. In 2009, she was named a “Wonder Woman” by Multichannel News and was named to the CableFax Magazine Sales Hall of Fame.  In 2010, she became an Ad Age Woman to Watch. In 2011, she was recognized as the CableFAX Regional and Local Ad Sales of the Year.  Joan also serves professionally on the boards of NCC, CAB, IAB, BlackArrow, SeaWell Networks and Adlink, and personally on the boards of The College of the Holy Cross, Worchester, Mass., The City Parks Foundation, New York City, and the David T. Langrock Foundation, Providence, R.I.  She earned a B.A. from The College of the Holy Cross, and an M.A. in Legislative Affairs from George Washington University in Washington, D.C.   Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.