The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Tuesday, January 6th, 2015

10:15 - 11:15 AM

Track I – MCM8 - Mobile Content and Monetization Conference

Location: LVCC, North Hall, Room N264

Video Intelligence: Strategizing Cross Platform Advertising

Strategy is crucial. Technology is critical. With video advertising on all platforms, there is no alternative to having “Intelligent Video Advertising” solutions. The day only pre-rolls is over. We now innovate 24/7, use social media and measure with big data.

Cameron Friedlander, Advertising Strategies Development, Kimberly Clark

Andrew Solmssen, Managing Director, POSSIBLE, (WPP)

David Berkowitz, Chief Marketing Officer, MRY

Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement

Mark Goldman, CEO and Co-founder, ExtendTV

Xavier Kochhar, President and CEO, Video Genome Project

Bruce Eisen, founder and president, Digital Advisors, Moderator

Cameron Friedlander, Marketing Technology Strategy for North America, Kimberly Clark is the former, Executive Director, Creative Technology North America, which utilizes his progressive insight into existing and emerging technologies to guide our agency’s vision of crafting innovative solutions anchored by experience in design. Cameron weaves Designkitchen’s strategic, creative, and technological facets into one driving force, designing digital ecosystems that usher our clients’ brands into the environments of their target audiences. His solutions have launched effective campaigns for our clients, proven successful by their storytelling across multiple user touchpoints; physical, device, digital, and social constructs.  Cameron has over fourteen years of strategic marketing leadership and technology experience. Starting in 1999, he and his teams have conceptualized and developed award-winning solutions for numerous Fortune 500 companies, including HP, Sears, CVS, and Motorola, in addition to TD

Ameritrade, Burger King, Land Rover, and Johnnie Walker.  Cameron earned his Bachelor of Science in Computer Science at the University of Redlands.

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.

David Berkowitz, Chief Marketing Officer, MRY: David Berkowitz is Chief Marketing Officer at digital and technology agency MRY, where he spearheads marketing operations, directs the agency's communications strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Bayer. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency's social media practice in 2006 and led the Startup Outlook initiative. David has spoken at more than 225 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and About.com. He has a BA in Psychology from the State University of New York at Binghamton and currently lives in New York City.

Mark Goldman, CEO and Co-founder, ExtendTV:  Mark has over 25 years of experience in the media and technology industries. He began his industry career at MCA/Universal as a business development executive. He subsequently served as President and COO of Sky Latin America Partners where he oversaw the launch and evolution of News Corp’s first digital satellite TV service. In 2003 he joined Al Gore and Joel Hyatt as the founding COO of Current TV where he played a leading role in the start-up and development of a next generation media company that ultimately sold for approximately $500 million. Most recently he served as the CEO of Spectacle3D, a media and technology company that funded the development of a highly disruptive 2D to 3D conversion technology. In 2013 Mark co-founded ExtendTV which gives local establishments access to multiscreen online audiences.

Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM): Jane is the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM).  She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.  CIMM was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media. CIMM explores and identifies new methodologies and approaches to audience measurement through proof-of-concept pilot studies with independent measurement companies, initially focusing on two key questions:  What are the opportunities and challenges of using return path data from set-top boxes and smart TV’s to measure viewing of television?  What solutions can be developed to measure use of media across platforms?  Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic.  Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print.  She led cross-media measurement initiatives both internal to Time Warner, as well as external as a co-chair of the Advertising Research Foundation’s 360 Media & Marketing Super Council and as a contributor to the Council for Research Excellence’s Video Consumer Mapping Study.

Xavier Kochhar is the CEO of Structured Data Intelligence (SDI), a company whose mission is deeply rooted in the belief that the world's data should be accessible for all to use. The company is behind the Video Genome Project (VGP), which has successfully mapped (catalogued, categorized, analyzed) the hundreds and hundreds of elements (metadata) within 7.5 million+ records of professionally produced video content-film, television shows, and series, and online video. The VGP is the largest, broadest and most granular structured database of video content in the industry. The VGP and the underlying SDI structuring technology have had massive implications not only for video content curation tools (such as search, recommendation, and personalization), but also for developers, publishers, content providers, marketers, and users all over the world who utilize any form of video content. Additionally, SDI's Insights division provides analytical lens tools which it layers on top of its structured databases so that its customers can glean actionable insights relating to video content that are used to drive business decisions. Prior to SDI, Mr. Kochhar was Managing Partner of MediaLink, a strategic advisory firm operating at the intersection of the media, advertising, and technology communities. In this role, he managed and executed upon the strategic planning and business science advisory services for the company and guided clients across of number of practice areas including digital strategy, strategic partnerships, marketing communications, media reviews, organizational management and restructuring, and revenue development. As one of the early executives and part of the original leadership team at MediaLink, Mr. Kochhar helped to build the firm into the media and advertising industry's preeminent strategy and implementation firm. His clients included many top Fortune 100 advertisers, digital media and entertainment companies and publishers, as well as dozens of the fastest growing VC-backed start-ups in both Silicon Valley and Silicon Beach, including many of today's top online video studios and distribution platforms. Mr. Kochhar also worked closely with premium venture capital and private equity firms as they sourced and analyzed deals in the media, ad-tech, and content sectors. Mr. Kochhar joined MediaLink from The Walt Disney Company, where he served as one of three corporate executives within Disney©'s Corporate Alliances group dedicated solely to the procuring and developing of new, mutually value-creating strategic relationships between outside corporations and the myriad assets across all the divisions of The Walt Disney Company. By sitting in Corporate atop Disney, his role had an ability to and necessitated the pulling of resources from the respective divisions within the company Studios, Theme Parks, Consumer Products, and Media Networks (ABC, ESPN, and the various Disney cable assets) in order to work with third-party B-to-B and consumer brand companies in various aspects of strategic and/or tactical relationships. These relationships included marketing, media buys, sponsorships, promotional activity, purchasing, corporate development, joint or integrated content opportunities, or co-branded JVs. Before Disney, Mr. Kochhar was a corporate packaging agent at the William Morris Agency in Beverly Hills, the largest and most prestigious talent agency representing the entertainment industry's top creatives and content producers; and a partner for an entertainment marketing company, which extends the brands of top consumer and retail companies into the world of media by identifying and/or generating integrated marketing opportunities based on or around top entertainment properties and franchises. Mr. Kochhar was also a strategy consultant in the Media and Entertainment group for London-based L.E.K. Consulting. He began his professional career in corporate finance, after graduating from U.C. Berkeley's Haas School of Business, working as investment banker for Tucker Anthony Sutro, where his focus was mergers, acquisitions, and private placements of emerging growth and middle market companies.

Bruce David Eisen is the founder and president of Digital Advisors, a digital distribution consulting firm advising a broad range of clients, ranging from start-ups to Fortune 500 companies whose clients have included Twentieth Century Fox, Blockbuster, Technicolor, Zoran Corp. and Juniper Networks. Most recently Eisen was the Vice President Online Content Development & Strategy for DISH Network where he was responsible for the strategy and implementation of the company’s on-demand, online and Internet based initiatives.  To that end, Eisen launched DISH’s TV Everywhere offering, making television content available to its subscribers on a variety of devices including computers, tablets and SmartPhones.  Eisen successfully negotiated license agreements with most of the major broadcast and cable television networks, licensing over 20,000 television shows for on-demand distribution on DishOnline.com and related iPad, iPhone and Android apps. Eisen devised and implemented the company’s SVOD strategy to compete with Netflix, launching DISH's  Kids/Family SVOD offering which includes over 3,000 pieces of content including Thomas the Train, Barney, Heathcliff, Strawberry Shortcake, VeggieTales and Jim Henson property content.  Eisen was a key member of the executive team to develop and implement the company's movie SVOD offering, Blockbuster@Home which includes early window content from Sony, Disney and Paramount. Eisen negotiated affiliation agreements with Starz, Showtime, Sony Movie Channel and other broadcast and cable networks for carriage of those linear and on-demand offerings on the DISH satellite system.  In addition, Eisen acquired on-demand rights from the major Hollywood studios including VOD/EST/SVOD rights for distribution across multiple platforms including set-top boxes, DishOnline.com, iPad, iPhone and Android devices. Eisen was one of the principals who started CinemaNow in 1999 and grew the company from a three person operation to a fifty person company.  In connection therewith, Eisen negotiated five rounds of venture financing totaling in excess of $40 million with companies including Microsoft, Blockbuster, EchoStar and Cisco.  Eisen was responsible for day-to-day operations of the company and for all of CinemaNow’s business development and legal activities.  In that capacity he successfully negotiated CinemaNow’s agreements with over 200 content licensors including such major Hollywood studios as Warner Brothers, MGM, 20th Century Fox, Sony, Paramount, Universal, and The Walt Disney Company. In addition, Eisen brought great success to the company, spearheading distribution and marketing partnerships with MSN, AT&T, Best Buy and other globally-recognized companies including HP, Creative, Archos, Sandisk and Linksys. Prior to joining CinemaNow, Eisen served as senior vice president of the Production/Business Affairs Department for Trimark Pictures, Inc.  Eisen’s responsibilities included negotiating Trimark’s film production and distribution agreements.  In that capacity, Eisen worked with the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others.  On the production front, Eisen structured Trimark’s relationships with the Screen Actors Guild, the Directors Guild of America, the Writers Guild of America as well as such talent as Samuel L. Jackson, Renee Zellweger, Peter Jackson and Jim Belushi, amongst others. Eisen’s experience in the legal arena of the entertainment industry is matched by his creative endeavors.  His producing credits include cult genre favorites “Warlock: The End of Innocence,” starring Bruce Payne, “The Dentist 2,” starring Corbin Bernsen “Leprechaun in the Hood,” starring Warwick Davis and Ice-T as well as two films based on Stephen King properties, “Trucks,” and “Sometimes They Come Back For More.”  In addition, he shares a writing credit on “Warlock: The End of Innocence,” the third installment in the popular series. Eisen has lectured at U.C.L.A. and U.S.C. and has spoken at conferences organized by institutions including Digital Hollywood, iHollywood Forum, Streaming Media, the California State Bar Association, the Beverly Hills Bar Association, NATPE, NAB, USC, UCLA, Piper Jaffray, the Independent Film and Television Alliance, the Entertainment Merchants Association, the British Screen Advisory Council, the Bangkok Film Festival, MultiChannel News and Broadcasting & Cable magazine. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984.