The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Tuesday, January 6th, 2015

3:30 – 4:30 PM

Track II – DH12 - Digital Hollywood

Location: LVCC, North Hall, Room N262

Original Video Programming - Internet TV Goes Mainstream

It's happening and it's premiering on the Net. Original Web programming is coming from Netflix, Amazon, DirecTV, Discovery, Turner, MTV! and YouTube. The Web and mainstream media and entertainment are merging. We might call the new movement "Digital Hollywood!

Greg Clayman, General Manager, Audience Networks, Vimeo

J.R. McCabe, SVP, Video, Time Inc.

Dan Goodman, Co-Founder, Believe Entertainment Group

Allison Glader, Vice President of Content and Development, Ora TV

David Grant, President, POPSUGAR Studios

Frank Sinton, CEO, Beachfront Media

Steve Bradbury, Chief Operating Officer, Zazoom Media Group, Moderator

Allison Glader, Vice President of Content and Development, Ora TV: Allison Glader joined Ora.tv, a new digital television venture funded by Carlos Slim Helu. Glader is the Vice President of Content and Development. Ora have launched Larry King Now on Hulu and Ora.tv where she serves as the Executive Producer. In addition Ora.tv has launched election coverage on Youtube, Newsbreakers and many more to come. Prior to joining Ora.tv, Allison Glader was at CNN where she was the Supervising Producer for The iconic talk show Larry King Live, who brought the biggest news stories and personalities into the living rooms of millions of global viewers on a nightly basis. For more than 9 years at Larry King Live, Glader oversaw all guests for CNN’s top-ranked, critically acclaimed program, which was the world’s first live, globally televised viewer call-in show. While at Larry King Live, Glader oversaw the bookings for some of the biggest events including

the Haiti earthquake, Hurricane Katrina and the past two presidential elections. Her live coverage of Haiti and the Gulf, received Peabody's and was part of the highly acclaimed network telethons such as “Haiti: How You Can Help” and “Disaster in the Gulf: How You Can Help.” Other memorable Larry King Live shows included, the live 2007 Las Vegas Beatles Reunion with Sir Paul McCartney, Ringo Starr, Yoko Ono and Olivia Harrison – the only interview the four legends have ever done together; and the 2010 exclusive Graceland Elvis Special with Priscilla Presley. In addition Allison along with Wendy Walker the Executive Producer and her team secured one-on-one exclusive interviews unrivaled list of some of the most sought after personalities and newsmakers of the past decade, including: President Obama, Lady Gaga, Bill Gates, LeBron James, Barbara Bush, Laura Bush, Jim Carey, Hilary Rodham Clinton, Tom Cruise, Mikhail Gorbachev, Billy Graham, Kenneth Lay, Sophia Loren, Sir Paul McCartney, the late Paul Newman, Al Gore, George Clooney, Sidney Poitier, Bill Cosby, Michael J. Fox, John McCain, Eric Clapton, Clint Eastwood, The Dalai Lama, Al Pacino, Colin Powell, Nancy Reagan, Barbara Streisand, Elizabeth Taylor, Donald Trump, Oprah Winfrey, Paris Hilton, Angelina Jolie, Brad Pitt, and every living U.S. president since Carter, including Presidents Jimmy Carter, Ronald Reagan, George Bush, Bill Clinton, George Bush Jr. and Barack Obama. Over the years Marsh was at Larry King Live, the team received numerous accolades and awards, including two Emmy Nominations for interviews with Mattie Stepanek and Sir Paul McCartney, three Peabody Awards for CNN’s coverage of the 2010 BP oil spill in the Gulf of Mexico; 2008 Presidential Primary Campaigns & Debates and Hurricane Katrina, The Alfred I. DuPont-Columbia University Award for Coverage of the Tsunami Disaster in South Asia and two Gracie Allen Awards from American Woman in Radio and Television. In addition to her work at CNN, Glader also serves on the board of Feeding America San Diego and the San Diego Film Festival. Glader has a Bachelor of Business degree from University of San Diego.

Greg Clayman, General Manager, Audience Networks, Vimeo:  As General Manager of Audience Networks at Vimeo, Greg is responsible for growing and developing the business around Vimeo’s worldwide audience of over 170 million viewers.  Prior to joining Vimeo, Greg was Executive Vice President of Digital Strategy and Business Development for News Corporation, leading global digital partnerships for the company.  Joining the company in 2010, Greg launched and was Publisher of The Daily, the world's first daily news product created specifically for the iPad. As Publisher, Greg was responsible for the overall business including management of distribution, business development, sales, technology, and marketing.   Prior to News Corp, Greg started MTV Networks’ mobile media group where he and his team developed hundreds of apps and ran mobile sites for MTV, Comedy Central, Nickelodeon, and other Viacom brands. Under Greg's leadership, MTV Networks launched some of the first mobile video products in the US and the first mobile sites for Viacom.  Greg held multiple roles at MTV Networks, eventually serving as Executive Vice President, Digital Distribution and Business Development where he did Viacom¹s first deals with the likes of Hulu, Netflix, Apple, and other digital content distributors.

Frank Sinton is the CEO of Beachfront Media, a video solutions platform for publishers, advertisers, and enterprises. Previously, he worked for Sony Pictures Entertainment as Executive Director of Architecture. Beachfront Media is the everywhere video company that provides solutions for video discovery, video syndication, and video app development for managing and monetizing video applications across screens and devices. For More information, please visit www.beachfrontmedia.com.

Dan Goodman is co-founder of Believe Entertainment Group, a New York-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD and social media.   Believe Entertainment Group has launched a steady stream of recent projects including: @EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio-originated content series designed specifically for the Twitter platform; season two of The LeBrons, an original, animated Web series with two-time NBA champion and four-time league MVP LeBron James, on Xbox LIVE (youtube.com/TheLeBrons); seasons two and three of In the Booth, a documentary-style series with DJ/Producer Tiësto (youtube.com/Tiesto); Money Where Your Mouth Is, a new, original game show series hosted by comedian, actor, radio host and author, Jay Mohr, that was ranked the top game show of the Winter on Hulu and Hulu Plus (Hulu.com/MMI); and Inspired: by Sabrina, a new women’s lifestyle show hosted by HGTV star Sabrina Soto. Earlier projects include a lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (cambio.com/tbe). The studio is known for its trailblazing 2011 launch of The LeBrons, an original, animated web series with two-time NBA champion and four-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube (youtube.com/TheLeBrons) and was distributed through LeBron’s Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG).   In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and has plans for a major new relaunch to its mom's and women's platform in 2014.   Prior to Believe Entertainment Group, Goodman was President of Digital Media for Media Rights Capital (“MRC”), an independent Los Angeles-based studio. Among the digital programs Goodman led were innovative new entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy, a series of animated web shorts that quickly became one of the biggest professional content efforts to-date on YouTube, meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short-form content with the world famous improv troupe, The Second City among others. His extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Intel, Sprite, Nike, P&G, HP, J&J, Microsoft, Acer, McDonald’s, U.S. Army and Dell, as well as key distribution relationships delivering scalable audiences for his projects including YouTube, Google, Hulu, Digital Broadcasting Group, Facebook, Twitter and iTunes.  Goodman’s aggressive efforts with these and other projects earned him a spot on The Hollywood Reporter’s Top 50 Digital Power List in 2008, 2009 and 2010.  Goodman was formerly Chief Digital Officer of the global ad agency Ogilvy, where he was responsible for all digital efforts in the New York office and also ran OgilvyInteractive NY, named AdWeek’s Interactive Agency of the Year in 2005. During his tenure, OgilvyInteractive was consistently recognized as one of the industry’s top global interactive agencies. Goodman also founded a viral email marketing company focused on digital referral and peer-to-peer-based communications and was the former managing director of digital at Lowe, a global ad agency owned by parent company Interpublic Group. During his career he has helped some of the world’s most well-known, respected brands, such as IBM, Heineken, Burger King, Time Warner Cable, Priceline, Six Flags, State Farm, Dell, Nike, American Express, Coca-Cola, P&G, Unilever, Microsoft, Mercedes-Benz and more pave the way in marketing and content development in the digital space.

Greg Clayman, General Manager, Audience Networks, Vimeo:  As General Manager of Audience Networks at Vimeo, Greg is responsible for growing and developing the business around Vimeo’s worldwide audience of over 110 million viewers.  Prior to joining Vimeo, Greg was Executive Vice President of Digital Strategy and Business Development for News Corporation, leading global digital partnerships for the company.  Joining the company in 2010, Greg launched and was Publisher of The Daily, the world's first daily news product created specifically for the iPad. As Publisher, Greg was responsible for the overall business including management of distribution, business development, sales, technology, and marketing. Prior to News Corp, Greg started MTV Networks’ mobile media group where he and his team developed hundreds of apps and ran mobile sites for MTV, Comedy Central, Nickelodeon, and other Viacom brands. Under Greg's leadership, MTV Networks launched some of the first mobile video products in the US and the first mobile sites for Viacom.  Greg held multiple roles at MTV Networks, eventually serving as Executive Vice President, Digital Distribution and Business Development where he did Viacom¹s first deals with the likes of Hulu, Netflix, Apple, and other digital content distributors.

J.R. McCabe, SVP, Video, Time Inc.:  J.R. McCabe is a media executive with more than twenty years of experience in business development, strategic deal making, sales and sales management. Throughout his extensive career in the entertainment industry, McCabe has identified and developed new business opportunities, led the creation and launch of two broadband networks, and most recently, conceived and brought to market a first-of-its-kind national VOD network. In addition, he has worked closely with major advertisers and agencies to create branded entertainment and video. Past stints include senior roles at CBS Paramount Television and Universal Studios Television. Some of the recently launched and highly popular products McCabe was instrumental in creating include Parents TV on VOD, Better – the daily TV show, Better.TV and Parents.TV.   McCabe joined the Meredith Corporation in March 2006 to build and launch Meredith Video Solutions (MVS) and he was the architect of the strategic vision for MVS. The team is tasked to create and distribute original content based on some of Meredith’s most well-known magazine brands via television, video and digital media. A few of those brands include Better Homes and Gardens, Parents, Family Circle, Ladies’ Home Journal and Fitness. He is also charged with leveraging Meredith’s unique brand equity and expertise to a wide range of advertisers, while creating distribution platform businesses and relationships where the original content may air.  McCabe oversees all business development, branded entertainment development and sales, broadband video sales, syndication and ad sales for MVS. While under his management, numerous advertisers have become clients of Meredith Video Solutions including Johnson & Johnson, Kimberly-Clark, P&G, GE Lighting, Kellogg’s, Kraft Foods, Discover Card and General Mills. In addition, many outlets now broadcast Meredith-produced original video content. McCabe led the negotiations for programming and video carriage deals including the Comcast agreement to create and launch the national Parents TV VOD cable network which is now available in more than 14 million digital TV homes; a deal with ESPN to continue airing the Meredith-owned Family Circle Tennis Cup; and an arrangement with Brightcove to create the online platform for Meredith’s new broadband networks. He also was an integral part of structuring deals with Google/You Tube for content on multiple channels, with Adobe for its Media Player, and through CBC New Media for Sprint TV on its mobile deck.  Currently, one of the new projects Meredith Video Solutions is working on is to bring a new business and programming model to daytime syndication via the Better show. The hour-long daily lifestyle television show, built on the editorial backbone of Meredith’s brands, offers removable program segments for local TV stations. This provides the opportunity for stations to sell local product placement and integration to their advertisers. At launch in September 2007, 14 stations aired the show. One year later, more than 40 stations have licensed Better.  Prior to joining Meredith, McCabe led the Eastern regional syndication sales team for CBS Paramount Television in New York. He and his team were responsible for selling first-run and library programming, as well as movie packages. In addition to CBS, some of his clients included NBC, Hearst-Argyle, LIN TV, Scripps-Howard and Media General.  Before CBS Paramount, McCabe spent more than seven years at Universal Studios Television distribution in several roles. He was charged with building the branded entertainment initiative for the division prior to the NBCUniversal merger. At that time, he was in the early stages of crafting opportunities to develop, produce, sell and distribute original programming and films. Those offerings were presented to national advertisers for product placement and integration, as well as network distribution outlets such as Hallmark, VH1, Oxygen, Lifetime and Turner when the merger closed. After coming to Universal in 1997 to manage Northeast sales, McCabe was promoted to manage both the New York and Chicago syndication sales offices for Universal.  He started his career in local broadcast sales as a local account executive selling radio in Harrisonburg, VA. After moving to New York Times-owned WNEP-TV in Wilkes-Barre, PA where he developed new business from local and regional advertisers, McCabe moved to New York City and joined what would become New World/Genesis Entertainment in 1993.  McCabe is a 1989 graduate of James Madison University where he earned a B.B.A in Marketing. He resides in Rockville Centre, NY with his family.

David Grant  President, POPSUGAR Studios: David leads POPSUGAR Studios (and POPSUGAR-acquired Shopflick), the LA-based unit of POPSUGAR that develops, produces, and distributes POPSUGAR-branded digital video content, television, and film. David has a long history of content excellence and innovation. He was the founder and President of Fox TV Studios, a major Hollywood producer of thousands of hours of scripted, reality, and documentary television in over 25 countries. During Grant's tenure, the studio produced shows as diverse as drama "The Shield," sitcom "Malcolm in the Middle" (winner of multiple Emmy and Peabody Awards), reality series "Temptation Island"(produced in over 25 countries), and nonfiction series "Biography" (multiple Emmy winner for Best Non-Fiction Series). Previously, David was an Executive VP of the FOX Network, where he oversaw the network's acquisition of programming and played a key role in the start-up of Fox Sports, the NFL on FOX, the FX Network, BSkyB in the UK, and STAR TV in Asia.

Steve Bradbury,  Chief Operating Officer, Zazoom Media Group; is responsible for all facets of revenue generation, business strategy, content development, partner relations,  marketing and social media. Zazoom brings journalistic integrity, superior production values, effective storytelling and rapid turn-around to every viral, demandinformed, short-form video produced for the Internet, mobile and connected TV platforms. Zazoom owns multiple content brands including our flagship Buzz60, recognized as the 2013 Model D Award winner for Best Daily Series. Zazoom content has generated over 500 million views since the company’s founding in 2011. Zazoom also produces daily, co-branded, on-demand video shows for Yahoo US, Canada and Latin America in English, French and Spanish as well as three original series for Internet media platform blinkx under their Ella TV, MomIQ and Giant Realm brands. Earlier in his career, Steve was the VP, Content Strategy & Business Affairs for GoTV Networks; at the time the premiere U.S. mobile media network. He has also developed monetization and marketing strategies for companies such as Sony Interactive, The Improvisation, Engage Games Online and TriStar Pictures. Steve’s corporate experience includes tenures at MGM Worldwide Television and Universal TV. Steve is often invited to bring his unique, informative moderating style to major conferences across the media realm. He also led the Hollywood & Digital program at UCLA Extension for seven years and is a board member of the Center for Digital Media Entrepreneurship at his alma mater, Syracuse University.