Tuesday, October 21st

10:45 AM - Noon

Track V: The Ballroom Terrace - Live Webcast from this Room

Living the Life: Women Entrepreneurs, Lifestyle Innovators and Disrupters

Leigh Collier, EVP of Development, bBooth

Rachel Payne, CEO & Co-Founder, FEM inc.

Jessica Berlinski, Chief Impact Officer, Adaptive Health Systems; Co-founder, If You Can

Holly Liu, co-founder, Kabam:

Rachel L. Bondi, Application Innovation Services Associate Partner, Digital Content, Media & Entertainment Advisory, IBM Global Business Services, Moderator

creative process, and helped deliver a younger, fresh, irreverent new show that has continued to enjoy ratings growth. At CBS, Leigh was responsible for all development for the syndicated division, and packaged the Arsenio Hall show launching this fall. Identifying a talent that was capable of hosting a late night show, and pairing him with a fresh executive producer, helped the studio sell the show within a matter of weeks of the announcement. In addition to that major launch, she oversaw all of the syndicated division's development projects including primetime, chemistry tests, and pilots. Leigh began her career compiling and analyzing ratings for some of the most senior executives in the business. For Barry Diller and his corporate group, she became the trusted source for analysis and daily breakdowns of overnight ratings for broadcast and cable. Leveraging her background in research and quantitative analysis, Leigh was able to shape strategies to address a myriad of demographics. At Universal, she advised teams on programming for USA Network, Sci Fi, Trio, and all of the studio productions. At Comedy Central, she helped drive double digit ratings success with programming “blocks”. At Warner Bros. and CBS she oversaw multiple shows - adding to her knowledge of nearly all demographics, and honing her skills at developing diverse programming strategies.

Leigh Collier, EVP of Development, bBooth: Leigh Collier is an established creative executive with a history of developing and managing hit multi-platform properties for leading content providers, including Universal, Comedy Central, Warner Bros, and most recently, CBS Television. With a background in quantitative research, Leigh has a unique approach to development and an expertise bridging traditional television production and digital media platforms. Leigh has a broad range of experience launching and overseeing shows. At Warner Bros, Leigh helped develop one of the Studio's biggest franchises - TMZ, a show that remains a genre buster, and the only show in the genre to appeal to young male audiences. For TMZ, Leigh's research background helped guide the creative process, and helped deliver a younger, fresh, irreverent new show that has continued to enjoy ratings growth. At CBS, Leigh was responsible for all development for the syndicated division, and packaged the Arsenio Hall show launching this fall. Identifying a talent that was capable of hosting a late night show, and pairing him with a fresh executive producer, helped the studio sell the show within a matter of weeks of the announcement. In addition to that major launch, she oversaw all of the syndicated division's development projects including primetime, chemistry tests, and pilots. Leigh began her career compiling and analyzing ratings for some of the most senior executives in the business. For Barry Diller and his corporate group, she became the trusted source for analysis and daily breakdowns of overnight ratings for broadcast and cable. Leveraging her background in research and quantitative analysis, Leigh was able to shape strategies to address a myriad of demographics. At Universal, she advised teams on programming for USA Network, Sci Fi, Trio, and all of the studio productions. At Comedy Central, she helped drive double digit ratings success with programming “blocks”. At Warner Bros. and CBS she oversaw multiple shows - adding to her knowledge of nearly all demographics, and honing her skills at developing diverse programming strategies.

Rachel Payne started FEM Inc. when she realized that there was an enormous opportunity for innovation in entertainment using a data-driven approach. In her prior role as Principal, Global Strategic Alliances at Google, she worked with top executives across the company to develop comprehensive strategies for their largest global partners, including Sony, Disney, NewsCorp and Samsung. She also served externally as the global point of contact for some of the company’s most important relationships, including Sony. It was in this capacity that she was able to identify a unique opportunity in the entertainment ecosystem to serve to meet a diverse set of user needs for better entertainment. She originally joined Google on the founding team of Google.org. She later led Google’s international business operations in emerging and developing markets as a Country Manager in sub-Saharan Africa, on the regional Africa management team. Prior to this, she was President and Co-Founder of inDplay, a cloud-based rights and contract management service for studios that enabled rights licensing globally. inDplay was acquired in 2008 by Discovery Media Holding Company. Previously, she was on the early teams of Billpoint (Sequoia-funded, eBay acquired) and Hotwire (Texas Pacific Ventures-funded, IAC acquired). She started her career in technology at IDG, working in business development for PC World. She has a BA from Smith College and MBA from Stanford University.

Rachel Bondi, Global Business Services M&E Advisory, Application Innovation Associate Partner, IBM: Rachel Bondi joins IBM from her role as Chief of Mobile Innovation Technology at Creative Artists Agency, the world's leading entertainment, sports, and marketing agency. Prior to joining CAA, Rachel held senior positions at First American Financial in digital security and forensics, Microsoft in consumer media and entertainment business development, and Sanmina-SCI digital product manufacturing. Previously, Rachel ran her own consulting services firm with clients such as NEC and Bank of America. Her teams have implemented ERP/Analytics (SAP, Salesforce and Oracle) and launched SaaS, mobile app and cloud data center solutions for consumer second-screen and social media collaboration. Rachel began her career in San Francisco at AT&T Global Markets with a corporate anthropology background from Japan, Turkey and Africa. Rachel holds degrees and certifications from Loyalist, Stanford and Eckerd College. Rachel sits on the board of the 501(c)3 non-profit Men Matter organization that has been honored as a nominee of the Gates Foundation. She is honored by the State of California for her work in STEM, especially in how men matter to women and girls in mentoring for (STEAM) Science, Technology, Engineering, Arts and Math.

Holly Liu, co-founder, Kabam: the leader in the western world for free-to-play core games. Holly also oversees Kabam's corporate culture as head of People Operations (“People Ops”), which is responsible for driving Kabam's vision, mission, and values for its more than 750 employees in offices around the world. Holly has helped build a world-class human resources team that is responsible for recruiting and retaining top talent and has grown Kabam's personnel base by more than 500% in three years. Prior to her role as Chief of Staff, Holly was VP of People Ops and Director of User Experience. She led the product design for Kabam's award-winning Kingdom's of Camelot, which has grown into a $250 million franchise in less than four years. Holly was also an initial designer for the mobile extension Kingdoms of Camelot: Battle for the North, which was the top grossing app on iOS in 2012. Before co-founding Kabam, Holly was Senior User Interface Designer for AOL, where she led design of community web products. She has also worked as a consultant for Arthur Andersen and Accenture. Holly received her Master's in Information Management & Systems from UC Berkeley and her B.A. in Mass Communications from UCLA. She was named to Forbes' “Top 10 Women Entrepreneurs to Watch” in 2013 and one of Fortune's “10 Most Powerful Women in Gaming.”

Jessica Berlinski, Chief Impact Officer, Adaptive Health Systems; Co-founder, If You Can:  Jessica Berlinski serves as Chief Impact Officer of Adaptive Health Systems (AHS), a new double bottom line company focused on scaling Dept of Education and National Institute of Health funded evidence-based social emotional learning games to K-12 schools nationally.  She brings over a decade of experience leading and growing organizations dedicated to supporting the “whole child” through academic and social and emotional learning programs to AHS, an outgrowth of esteemed research and development hub The 3C Institute.   She most recently served as Co-founder and Chief Learning Officer of If You Can, the first game-based learning company to launch a highly engaging consumer social emotional learning (SEL) game co-founded by Electronic Arts founder Trip Hawkins. If You Can launched its signature game “IF…” in February 2014 as the #1 kids app and #1 education app on iTunes.  As Chief Learning Officer, Berlinski directed education and impact work for the innovative start-up.  She leveraged the company’s unique consumer platform to engage and convene leaders across sectors - corporate, entertainment, tech and government - to build awareness for SEL, as well as created national cross-sector collaborations for scaling impact in SEL.    Prior, she served as Managing Director of GameDesk, a Bill & Melinda Gates Foundation funded non-profit focused on educational transformation through play and making.  There she led business development, strategic partnerships, fundraising and marketing.  Through her work at GameDesk, and as an invited member of the White House's Academic Consortium on Games for Impact, she worked to promote social change through serious games.  As National Director of Character Counts, she co-created and implemented values-based programs in urban and rural school districts across the country, and successfully advocated for the inclusion of programs and language supporting school climate in President Obama’s Elementary and Secondary Education Act proposal.  Berlinski speaks on scaling SEL through technology at education and social change conferences nationally and her work on Social Emotional Learning has been featured on National Public Radio and in Forbes.  Prior to her education work, she spent seven years as a Talent and Literary Manager in Los Angeles, CA. Berlinski graduated from Northwestern University with a BA in Philosophy, with a focus on ethics and philosophy of religion.

Day Two - SuperSession Day