Tuesday, October 21st

10:45 AM - Noon

Track IV: Poolside Tent II

Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV - Strategies for ConnectedTV Technology & Content

Will Law, Chief Architect of Media, Akamai

Campbell Foster, Director of Product Marketing for Video Solutions, Adobe

David Yates, Director of Service Provider Video Marketing, Cisco

Mike Grushin, Partner, CIO, Omnigon

William Frantz, Business Development Manager, Qualcomm

Jim Long, CEO, Didja

Randy Sherman, COO, David Zucker Entertainment, Moderator

Campbell Foster is director of product marketing for Video Solutions at Adobe, leading global efforts to drive adoption of video engagement, data, optimization, and monetization technologies with Adobe Primetime. He is a published author and researcher, and frequently speaks at industry events on TV Everywhere, video monetization, and IPTV trends and topics.  Prior to Adobe,  Campbell led global product marketing for Google DoubleClick, managing ad serving, video, RTB, programmatic, and rich media products. He also served as a founding member of the DoubleClick Ad Exchange management team.  Campbell earned an MBA from NYU Stern School of Business and received a BA in English from Cornell University.


Mike Grushin, Chief Information Officer, Omnigon:  Mike Grushin is the Chief Information Officer and one of the founding partners at Omnigon, a digital consulting firm that delivers strategic technical and creative guidance and solutions to leaders in the sports, media and entertainment industries. Since Grushin co-founded the company in 2008, Omnigon has grown from five people to nearly 100 across four offices in the United States, United Kingdom, Ukraine and Canada. The company counts some of the world’s most visible sports and entertainment brands as  clients, including PGA TOUR, NASCAR, WWE, Fox Broadcasting, Fox Sports, USGA, MLB and MSG to name a few.   Under his leadership, Omnigon has built a reputation across multiple industries as one of the smartest, most innovative companies in terms of delivering digital sports and entertainment solutions. They have received numerous awards in recognition of its outstanding work and achievement including Social Media Influencer, Hermes Creative, Interactive Media and Webby Awards.  Prior to Omnigon, Grushin spent 9 years at a Learning Content Management company where he rose through the ranks from Junior Developer to various high level positions including Director of Research & Development, Director of Product Development and Director of Technical Services.  A graduate of Stony Brook University, Grushin lives in New Jersey with his wife and two young sons.


William Frantz, leads digital media for the Snapdragon Ecosystem team covering everything from Hollywood studios to video conferencing. In the smart TV/Set Top Box space, William helps companies bring movie services, multi-screen experiences and telepresence to living room screens. Prior to joining Qualcomm, William developed mobile video software and digital rights managements systems for a digital media company.


David Yates serves as Director of Service Provider Video Marketing at Cisco. In this role, he has global responsibility for marketing Cisco's market leading Videoscape platform, helping service providers and media companies reinvent the TV experience. David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division. David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.


Jim Long is CEO of Didja, a revolutionary mobile and web service empowering viewers to clip and share videos from a live broadcast event or TV show. Didja’s first product launch is Clippit, a user generated clipping app.  Long has over 25 years of experience as a founder, CEO, and investor building successful businesses in the technology industry, as well as developing new technologies and patents for the Internet and PC environments and advising many startups and venture capital firms.  Most recently, Long was a Partner with Gabriel Ventures. He currently sits on the Boards of Pops Worldwide (a Vietnam based YouTube Multi-channel network), CrowdSpots (a Big Data Crowd-Sourcing company) and the Jeff Dulude Melanoma Foundation. His recent past also includes helping start Ruckus Wireless (RKUS, WiFi video leader), Chegg (CHGG, the first online college textbook rental service) and Aurora Algae (Algae for Nutrition & GreenDiesel).  Jim’s previous digital media experience includes being CEO of RioPort, a leading pioneer digital music service provider which powered MTV.com, Best-Buy.com, Yahoo, HP, Nike.com, and Microsoft, and was the first internet company to license/resell digital songs from all five major record labels and enabled the first music cell-phones via a partnership with Nokia. Considered the “father of streaming video,” Long was also CEO and founder of Starlight Networks, which pioneered video streaming and video multicasting with award-winning Intranet video infrastructure software.  Previously, Long was a co-founder of Veritas (VRTS bought by Symantec for $12B+), a leader in the storage management software market and Ready Systems (bought by Mentor).  He also was an Angel advisor to TiMetra (acquired by Alcatel), Applied Microcircuits (AMCC), and Jibe Networks (acquired by Citrix).  Long began his career in software development and product marketing at Hewlett Packard, where he invented the world’s first presentation graphics application (HP-Draw) and worked in Europe. Jim joined Adler Ventures in 1982 where he worked for four years including as acting CEO in several turnarounds such as Linkware (acquired by Ungermann-Bass), and worked with veteran VCs Jim Swartz and Arthur Patterson prior to them founding Accel Partners. Jim also currently advises Tinga (Financial Services Marketplace) and AeroSpike (Next Gen Flat Database) and spends time to working with public schools, children’s organizations, and local community groups. Jim received a BS – Electrical Engineering and Computer Science, UC Berkeley and an MBA - Harvard University (with distinction).






Day Two - SuperSession Day

Will Law is the Chief Architect within the Media Engineering division at Akamai. He has been involved with streaming media on the web for the last decade with a strong focus on client-side development and wrote many of the early connection frameworks that still drive much of the traffic flowing over Akamai today, including OVP, HDCore and OSMF. He has a current focus on MPEG-DASH and HTTP delivery, mobile media, connected devices and security. Law is a founding board member of DASH Industry Forum, holds Masters degrees in Aerospace Engineering and an MBA and has worked previously for Adobe, VitalStream and a series of five engineering and media-related startups.