Tuesday, October 21st

10:45 AM - Noon

Track III: Poolside Tent I

Video Intelligence: Strategizing Cross Platform Advertising: Maximizing Revenue in Ad Networks, Syndication, Insertion and Live Streaming

Gregg Colvin, Chief Operating Officer, Universal McCann

Scott Campbell, Industry Principal, Media, Industry Value Engineering, SAP America Inc.
Scott Wensman, Group Media Director, Team One

Tony Chen, Founder, Channel Factory

Lisa Moriwaki, Director of Digital, Media Storm

Tom Varbero, VP Advertising and Monetization, Pixable

Jim Daily, North American General Manger, Teads

Mark Lush, Principal, Deloitte Consulting LLP, Moderator

Digital Media (FDM). His work at FDM focused on the distribution of broadband video, multi-platform monetization and the creation of strategic partnerships for a network of more than twenty five sites including AmericanIdol.com and FOX.com. Before that, Gregg served as vice president of business development for entertainment at Fox Interactive Media (FIM). There he was responsible for business development and entertainment related initiatives for properties as diverse as MySpace, IGN and Rotten Tomatoes. Mr. Colvin earned his J.D. from the UCLA School of Law and is also a graduate of the UCLA School of Film and Television.

Scott Campbell is a Senior Principal for Media, Sports & Entertainment Industries; bringing over 25 years operational and business leadership experience to SAP’s Industry Value Engineering practice in North America; which helps customers get the most from investments in SAP’s platform by bringing benchmarking, best practices and creative new approaches to innovation using design-thinking and other solution oriented techniques.   A true pioneer of digital media and digital supply chain initiatives; Scott has held leadership roles over Video Operations, Content Management and eBusiness Platforms at companies including Scripps Networks and the Associated Press. He was relocated to the US by Lucent Bell Labs in the late 90s after helping conduct several industry firsts in the UK, including orchestrating the world’s first e-commerce digital music download over the internet with Duran Duran, Liquid Audio and CNN at Abbey Road Studios; plus a Guinness Book of World Records entry for the first live concert performed to a mass audience over the internet by Queen Drummer Roger Taylor and Virgin Radio.   Scott became one of Apple’s earliest media solution partners and has received several awards including the UK Information Society Initiative ‘Creative Concepts’ Award in 1996 for a handheld audio device prototype he developed called the SoundPad (which predates the iPod). He also worked on Robbie Robertson’s Storyville record; which was nominated for a Grammy for Best Engineered Album in 1991, and worked with Annie Lennox, George Michael and Simple Minds and many other artists earlier in his career as a recording engineer.

Scott Wensman, Group Media Director, Team One: I started my media career on the Television and Radio buying desk at the same time the Internet began to hit mass scale and maturity. I recognized the potential in creating new, unique connections with consumers and leapt into digital 100% for the next 10 years touching all corners of the new media world; from search and display to mobile, social, online video, iTV and media trading desks. I have had the privilege of working across a wide variety of businesses -- from scrappy start-ups to global brands - and driving success in both brand building and direct response efforts. Joining Team One in 2010 has allowed me to pull my cross-media experience and digital expertise together into one role that infuses digital into all of our communication channels. Current Clients: Lexus National; Past Clients: Visa, Microsoft, Wells Fargo, eHarmony.com, Epson Electronics, Mitsubishi Motors, Abbott Labs, Qwest, General Mills; Products I've Helped Launch: Lexus CT Hybrid, Rightcliq by Visa, Epson StoryTeller.

Melissa A. Clark, SVP Media, IMM:  A media innovator with a proven track record of delivering ROI for brands across the media landscape, Melissa A. Clark brings nearly 15 years of strategic communications planning experience to her role as SVP Media for IMM, an independent, full-service interactive agency based in Boulder, CO.  Over the course of her career, Melissa has developed an expertise across traditional, digital, multicultural and national retail media, with extensive experience in retail and shopper marketing. Prior to joining IMM, Melissa was Group Media Director for The Integer Group, where she drove media planning for clients such as BancVue, Frusion Smoothie and 7-Eleven.She has also created cross-channel media programs on behalf of brands including Match.com, Harrah’s Casino Entertainment and Nationwide Insurance. Previously, Melissa was Group Media Director for TracyLocke Advertising, where she led the T-Mobile Local-Go-To-Market and Family Mobile Media Team.

Tony Chen, CEO, Channel Factory: While studying at Rice University, Tony had the groundbreaking idea to found Channel Factory. He left school to pursue the idea and within two years, Channel Factory has become a recognized industry leader in the digital marketing space, working with the top 5 entertainment studios, 3 of the top 5 auto companies, and the top 2 consumer beverage companies in the world.

Jim Daily is Teads' North American General Manger. As the first member and General Manager of the US operations, Jim has build partnerships with FORTUNE 500 advertisers and top 500 comScore publishers. With over 8 years of industry experience, Jim previously worked in sales at Undertone and as Director of East Coast Sales for Break Media.

Lisa Moriwaki, Director of Digital, Media Storm: Lisa Moriwaki is an experienced marketing professional with extensive knowledge in media planning/buying with an expertise in emerging digital media opportunities and trends. In her role as Director of Digital at media and marketing agency Media Storm, Lisa leads overall digital marketing strategy across the agency's LA office with clients that include FOX Broadcasting, Open Road Film and Crackle. She also develops ideas and integrated digital campaigns across display, video, social search and publicity. Prior to Media Storm, Lisa focused on media planning/buying experiences for digital, traditional and multicultural media at Moxie/Zenithmedia, Saatchi & Saatchi and True Agency. Previous clients include 20th Century Fox, Fox Searchlight, Lifetime Television, Toyota, Nissan and Epson.

Mark Lush, Principal, Deloitte Digital: Mark is a Principal with Deloitte Digital, and he is also a senior member of the firm’s digital marketing practice. Mark has 20 years’ experience in the strategy and enablement sales, marketing, customer service, and experience solutions for global and multi-national clients in the Media & Entertainment industry. He has led global strategy and technology transformation projects involving multi-channel marketing, marketing resource management (MRM), campaign management (CM), customer experience / support, customer portals, social channel integration analytics and digital asset management. Example clients include: 21st Century Fox , ActiVision, Paramount Pictures / Viacom, Sony, The Walt Disney Company, Warner Bros.  Mark is a frequent speaker on the topics of digital marketing and analytics, and he has been featured in numerous industry publications.

Day Two - SuperSession Day