Tuesday, October 21st

10:45 AM - Noon

Track II: Salon II

Hollywood Strategies - The Multi-Platform Brand - Theatrical, Video, TV & Mobile - Multiple Screens are the Future - the 360 Degree Marketplace

Mitch Singer, President, Digital Entertainment Content Ecosystem and former Chief Digital Officer, Sony

Bob Lenihan, President of Programming, AMC Theaters

Phil Groves, Senior Vice President, IMAX Corp & Executive Vice President, Global Distribution, IMAX Entertainment

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES

Kevin Lin, CTO, YOD.com

Marty Shindler, CEO, The Shindler Perspective, Inc., Moderator

Phil Groves, Senior Vice President, IMAX Corp & Executive Vice President, Global Distribution, IMAX Entertainment: Phil joined IMAX Corporation in September, 2003. Based at IMAX's Santa Monica office, Groves' primary responsibility is overseeing all aspects of the company's global film distribution, the development of original film content, and working with the studios' distribution teams on event films benefitting from the revolutionary IMAX DMR® process. During Groves' tenure at the Company, he has successfully brought IMAX's slate of Hollywood blockbuster event films to IMAX screens around the world, beginning with the first day and date release of an IMAX DMR title, Matrix Revolutions, up to the present. Additionally, he has increased the reach of IMAX documentaries to more multiplex and institutional IMAX screens worldwide, including NASCAR 3D: The IMAX Experience, Deep Sea 3D (narrated by Johnny Depp and Kate Winslet), Hubble 3D (narrated by Leonardo DiCaprio), and most recently To The Arctic (narrated by Meryl Streep). Before IMAX, Groves was Vice President of Film for Loews Cineplex, spending over 20 years buying film for this national exhibition chain as well as Cineplex Odeon, and General Cinema. Prior to his executive film career, Groves earned screenwriting credits or storyboarded a number of films including the comedy classic Airplane!. Groves and his wife, Carol, have one daughter and currently live in Thousand Oaks, CA.


Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.


Kevin Lin, CTO, YOD.com.  YOD is a leading movie on demand service provider delivering premium content to mobile and TV screens in China. Kevin is responsible for YOD’s product and technologies, content acquisition and programming, content processing and ingestion, marketing and service operations.  Prior to YOD, Kevin was a principal architect at Huawei US media labs and wireless division, building content delivery networks and online video platforms. Kevin has been involved in Internet/mobile multimedia and video for over a decade, and he is trying to change the way we watch movies.   In the early days, Kevin cut his teeth at the telecom giants Nortel, Ericsson, and Alcatel. Later on, he developed leadership skills and nimble practices with several startups at varying stages in the Silicon Valley.  Kevin has a M.Sc. in Computer Science and an MBA.


Marty Shindler, CEO, The Shindler Perspective: a husband and wife management consulting team that provides a unique blend of hands on management roles, strong educational credentials and many years of professional service work to companies all along the entertainment and entertainment technology food chain. Their backgrounds include Big 4 consulting/CPA firm experience, top 5 business graduate school with work experience at, 20th Century Fox, MGM, Lucasfilm/Industrial Light & Magic, Kodak's Cinesite and Bank of America The types of projects include business and strategic planning, operational reviews, market assessments, research & analysis and consulting on trends in the various market segments in which they are involved, with special attention paid to the anticipated impact on the professional and consumer marketplaces. These include content production and distribution, digital storage, production tax incentives, digital cinema and its transition, film and digital image acquisition, 3D stereoscopic imaging, computer animation and sophisticated software tools. Visit our website at iShindler.com for more information. Follow us on Twitter @MartyShindler.

Day Two - SuperSession Day

Mitch Singer, President, Digital Entertainment Content Ecosystem and former Chief Digital Officer, Sony: Singer is responsible for coordinating digital policy across all Sony Pictures' businesses. He focuses on emerging and disruptive technologies and evaluates and develops adaptive business models to stay ahead of the technological curve. In addition to developing new consumer usage models, Singer plays a central role in Sony Pictures' worldwide anti-piracy and digital rights management efforts. Singer represents the studio in numerous standards setting activities, including serving as President of DECE (www.decellc.org), which is a nearly 50-member, cross-industry consortium dedicated to creating open standards for digital entertainment distribution with a goal of enabling consumers to acquire and play content across a wide range of services and devices.