Tuesday, October 21st

3:50 PM - 5:00 PM

Track II: Salon II

Hollywood Rules: Tech is Good, But Content and Brand are Great! Producing on All Platforms

Kesila Childers, VP, Digital Media, Bunim/Murray Productions

Matthew Evans, Senior Vice President of Digital, Nickelodeon Group

Katie Lavin, Vice President, Digital Marketing, Twentieth Century Fox Domestic Theatrical Marketing

Sebastien Perioche, Chairman/CEO, Eurocinema

Melanie Reardon, Senior Director of Development, Jupiter Entertainment

Jay Samit, Serial Entrepreneur & Author, Moderator

Prior to Bunim/Murray Productions, Childers worked in talent management at The Core, where she scouted, signed and serviced multiplatform comedic talent.  Kesila graduated from Ithaca College and is originally from Orange County California.


Craig Chang, Chairman, Main Street Films, Conscientious entrepreneur and visionary with unprecedented global success across a variety of industries in the modern business space, Craig Chang launched Main Street Films in 2007 and has invested in projects, collaborated and produced film, TV and online properties with entertainment's key informers and players. Established in 2007, Main Street Films is an independent filmed entertainment company and has emerged as one of the industry's most exciting production, acquisition, and distribution driven ensembles. On the distribution side, Main Street Films focuses on creating and distributing high quality films across multiple genres for diverse audiences within the entertainment space. Main Street Films will release Joe Manganiello's LA BARE on June 27; and the college comedy BANK$TAS starring Alan Thicke and Lara Vandervoort later this year. On the production side Main Street Films, along with RKO pictures, recently wrapped on the action comedy BARELY LETHAL, starring Oscar® nominee Hailee Steinfeld, Jessica Alba, Sophie Turner, and Oscar® nominee Samuel L. Jackson; and currently in post-production is Ami Canaan Mann's YOUR RIGHT MIND starring Katherine Hiegl and Ben Barnes.


Jennifer O’Connell, Head of U.S. Television, CORE Media Group:  As Head of U.S. Television for CORE Media Group, Jennifer O'Connell launched and continues to build the company's in-house television team as well as manages their production company deals and partnerships.  She is responsible for the day-to-day operations of all CORE Media Group television activity in the U.S. and for developing and producing scripted and unscripted programming for cable and broadcast networks.  Included in the diverse mix of programming that O'Connell oversees for CORE Media Group is "Love in the City" (OWN), for which she serves as executive producer, as well as documentary series “The Euros of Hollywood” for Bravo and “Prison Wives Club” for Lifetime. Also on the CORE Media Group production slate is an upcoming TruTV game show “Hair Jacked” with partners Sean Hayes and Todd Milliner (Hazy Mills Productions).  Prior to joining CORE Media Group, O'Connell was the Executive Vice President of Shed Media U.S., where she led the development and production of original unscripted content and executive produced "The Real Housewives of New York City" (Bravo), Emmy-nominated "Who Do You Think You Are?" (NBC), "Bethenny Ever After" (Bravo), "It's a Brad, Brad World" (Bravo), "The Marriage Ref" (NBC) and "Dogs in the City" (CBS), among other programs.  Prior to Shed Media, O'Connell spent seven years at NBC, where she oversaw several reality series, including the development and first four seasons of "The Biggest Loser," and longform events such as "10.5," "It's a Very Merry Muppet Christmas Movie" and the Emmy Award-winning "The Matthew Shepard Story."  Before her tenure at NBC, O'Connell was a creative executive at Disney Channel, where she worked on its slate of movies, including "Johnny Tsunami," "Halloweentown" and the Emmy-nominated "The Color of Friendship."  Previous roles included positions at Family Channel and MTM Productions. O'Connell is a member of The Caucus for Producers, Writers and Directors and The Academy of Television Arts & Sciences.


Matthew Evans is Senior Vice President of Digital for Nickelodeon Group. In this role, Evans oversees strategy, product, content, programming and operations for Nickelodeon’s entire digital media portfolio. As the architect of Nickelodeon’s Emmy® Award-winning Nick app, which includes full episodes through TV Everywhere, original short-form videos, and games, Evans is responsible for Nickelodeon’s expansion to new platforms, as well as the company’s desktop and mobile sites for Nickelodeon, Nick Jr., Nicktoons, Nick at Nite and TeenNick.  Prior to joining the network, Evans was Vice President, Digital Media and head of NBC Universal Digital Studios, where he was responsible for generating new advertising revenue through the creation of original video-based experiences for third-party distributors like MSN and Break Media, and NBCU, including the original, digital version of Bravo's “Watch What Happens Live”.   Before NBCU, Evans served as the Director of Programming for AOL Moviefone. As AOL’s business lead for the movie channel, Evans managed strategy, programming, content, product and operations for the second-highest revenue category in the company. He oversaw a complete repositioning of Moviefone.com as a major movie content destination and created Moviefone’s original video series “Unscripted”.   Evans also served as General Manager, RollingStone.com & GetMusic for Vivendi Universal and Vice President, New York Operations for Vivendi Universal Net USA (VUNet USA). He was a founding member of the management team at GetMusic, a member of the e-commerce and advanced technology team at Universal Music Group and worked with eGreetings.com where he launched their first web-based digital greeting card service.


Melanie Reardon, Senior Director of Development, Jupiter Entertainment: Melanie Reardon is Jupiter Entertainment’s Senior Director of Development and is based in the New York office. She plays a key role in the creation and shaping of new series and talent development. Melanie began her career at the National Association of Broadcasters in Washington, D.C. and since has worked on a variety of documentary, competition and live television series. Most recently, she spent five remarkable years as a creative executive at Conde Nast where she developed and produced an extensive variety of digital series for Vogue, Vanity Fair, Style.com, SELF, Glamour, Epicurious, Style.com and Bon Appetit among other titles.


Sebastien Perioche, Chairman/CEO, Eurocinema:  Sebastien Perioche is a French-born media entrepreneur dedicated to promoting the European arts and entertainment experience worldwide. As Chairman and CEO of Eurocinema, Perioche launched Eurocinema in 2005, the first ever film channel providing internationally-acclaimed theatrical features to the U.S. and Canada on demand. He is responsible for Eurocinema’s development strategy, in addition to managing relationships with international film distributors. Perioche earned a Bachelor of Science in Business Administration from Switzerland’s University of Lausanne in 1993. He attended Harvard University for a graduate program in Finance and Economics in 1997.


Jay Samit, Serial Entrepreneur & Author, Moderator: A 25 year digital media veteran, Jay Alan Samit has held senior management positions with Sony, EMI, and Universal Studios with the responsibility for the development of new business, with a particular focus on digital media. Samit broke new ground with his forays into wireless, ringtones, streaming radio, secure P2P and subscription business models. Samit championed digital download initiatives, and created global policies that combated piracy and enabled artists to make significant gains in the online music space. Samit’s aggressive move into mobile and the digital distribution of music made digital distribution into a leading profit center for his companies – including generating over $100 million in profit in just one year. Active in the developer community, Samit nurtures start-up companies and helps take them public in markets around the globe. Working with artist and managers to develop new sustainable revenue streams, along with his role as one of the leading authorities on new media, garnered Samit the Gavin Label Executive of the Year in 2000. Prior to joining corporate America, Samit founded Jasmine Multimedia Publishing. During his leadership, the company created more than 300 software titles, and developed key advances in music and video technologies for Microsoft, Apple, Intel, and IBM. He and his products received numerous awards, including Best of Show Comdex; Best of RetailVision; Best of E3; Multimedia Producer Top 100; and the Newsweek Editor’s Choice Award. Committed to giving back to the community, Samit was invited by President Clinton to lead the White House’s Initiative for Education & Technology, and spearheaded the effort to create Internet access for America’s schools. Samit’s collaboration with the White House spurred the creation of the National Education Technology Initiative (NETI). Samit also served as director of this non-profit organization dedicated to the goal of providing “universal access” to the Internet for America’s youth. Samit’s other charity work ranges from the first Internet Charity Auction to Tsunami Aid (with NBC) and the Concert for Hurricane Relief (with MTV). Samit has sat on the board of several publicly traded companies and is on the board of the University of Southern California’s Stevens Institute of Innovation. He is a member of the Writer’s Guild of America and a performing member of the Magic Castle. A recipient of the Presidential Fellowship, Samit graduated magna cum laude from UCLA.


Day Two - SuperSession Day

Kesila Childers, Vice President of Digital Media, Bunim/Murray Productions:  As Vice President of Digital Media for Bunim/Murray Productions, Kesila Childers oversees digital extensions for on-air properties, original digital content as well as social media initiatives.  Childers co-executive produces BRKDWN, a daily YouTube entertainment show, which made the jump to broadcast while maintaining additional, complementary programming online.  It is one of only a handful of properties to move from digital to television.  Childers also co-executive produces The Controller: Battlefield 3, The Controller: Medal of Honor: Warfighter and Best Ink Redemption.  Most recently, Childers worked with Oxygen to develop their first-ever Instagram series called the Daily OxyGram, which features exclusive, behind-the-scenes 15-second videos from BMP shows like Bad Girls Club Miami and Best Ink.  Due to successful engagement, the idea has now extended to other Oxygen shows beyond those produced by BMP.