Tuesday, April 28th, 2015

10:45 AM - Noon - Health Media & Technology Track

Track V: The Ballroom Terrace - Live Webcast from this Room

Health and Wellness: An Era of Innovation - Video, Social Media & Communication - Platforms that Change the World

Yahav Isak, SVP of Operations, Publicis Life Brands Medicus

Dr. Jack Kreindler, M.D. Founder, Chairman and Chief Medical Officer, Sentrian

Patrick Vogt, CEO and Director, HealthiNation

Jennifer Alden, producer and board member, Palo Alto Prize

Amanda Bass, Senior Manager of Sales & Marketing, Communicorp, Aflac

Steve Leber, Chairman & CEO, Grandparents.com

Robert Gonsalves, Consultant in Online Operations, Moderator


integration across all disciplines.  Yahav has 15 years of operations and marketing experience, specializes in building and leading integrated agency teams. Most recently at WPP Group’s JWT in New York, he established the agency’s digital group and headed the agency’s digital studio operation and p&l. In that role Yahav also ensured integration of all disciplines (print, TV and digital) across the agency utilizing custom asset management system. He has led program management across such clients as J&J, Microsoft, Royal Caribbean, Marine Corps, Cadbury, Rolex and DTC.  Prior to that, Yahav led Program Management of the Interactive Group at TBWA Worldwide’s Tequila unit. Developing the eCRM process and production for Sprint, as well as overall Digital offering. His clients included: Sprint Nextel, Disney, Chivas, Jameson and Hotels.com


Patrick Vogt, CEO and Director, HealthiNation: Patrick joined HealthiNation in early 2014. He has served as chief executive for both public and private digital media technology companies, and held senior executive positions at some of the most premiere brands in the world including The Weather Channel, Sony, HP and Dell. He was most recently President of The Weather Channel’s (TWC) International Division, where he led the business outside the U.S. across all products and media.


Steve Leber, Chairman & CEO, Grandparents.com; Grandparents.com is a Manhattan-based firm that  offers aging baby boomers advice and services, from romantic getaways to the do's and don'ts of long-term care insurance. In addition,  Mr. Leber launched the American Grandparents Association, a group that offers deals and discounts to members. Over the course of a career spanning more than three decades, Steve Leber has earned a reputation as a rock music manager and producer, and as one of the most innovative forces in the entertainment industry. He began his career at the William Morris Agency, establishing the company's music division and handling such artists as the Rolling Stones, Simon & Garfunkel, Diana Ross, the Jackson Five, and the Beach Boys. He left William Morris to form his own management company, Contemporary Communications Corporation, where he managed artists including Aerosmith, AC/DC, Def Leppard, Michael Bolton, and 'N Sync, among others.  Early in his career, Steve established himself as a non-traditionalist and as someone who thought outside the box. One early example was his precedent-setting arena tour of Andrew Lloyd-Webber?s Jesus Christ Superstar. Similarly, he produced Beatlemania; unique in both concept and design, the multimedia sensation has grossed a staggering $100 million worldwide. He built on this success with family entertainment ventures including the critically-acclaimed Teenage Mutant Ninja Turtles Coming Out of Their Shells tour. He also produced the extraordinarily successful North American tour of the world-renowned Moscow Circus, which broke box-office records at venues across the United States and was named Family Show of the Year by Performance Magazine three years in a row. He has numerous business interests, and with his son Jordan Leber, manages the Italian teen sensation Il Volo.


Dr. Jack Kreindler, M.D. Founder, Chairman and Chief Medical Officer, Sentrian:  Dr. Jack Kreindler is a physician, physiologist and serial technology entrepreneur. Since 1997, Jack has been instrumental in the design, architecture and leadership of many innovative technology ventures in health care and the social web including Douglas Adams’ H2G2.com (acquired by the BBC) and Vielife (acquired by CIGNA). Whilst still practicing as an Emergency Physician from 2002 to 2006, Jack’s incubator BlueOrange Technologies developed the core technology platform for enterprises and high growth start-ups including VisualDNA (online behavioural analytics), GenieDB (geo-distributed cross-cloud DBaaS) and Dictate IT (UK NHS transcription provider). In 2007 Jack founded CHHP in London’s Harley Street. The Center for Health and Human Performance is renowned for its work with athletes, complex cases and celebrities taking on extreme challenges. The concept for Sentrian in 2012 came out of CHHP’s work tackling complex chronic disease combining world experts, the latest biosensor technology and physiological modelling techniques from the worlds of medicine and elite sport science. Jack lectures internationally on the future of medicine and is a guest expert presenter for CNBC, Sky Sport, BT Sport and the BBC.


Amanda Bass, Senior Manager of Sales & Marketing, Communicorp, A subsidiary of Aflac:  Amanda Bass is a seasoned marketing solutions professional with more than 10 years in the healthcare industry, specializing in marketing technology and graphics communications.  As a visionary and strategic leader who has executed plans across cross-functional teams, Amanda has successfully lead her teams in effectively promoting products and services that deliver strong ROI results for clients.  Currently, Amanda leads sales and marketing efforts as the Senior Manager of Sales & Marketing for Communicorp, a Columbus-based subsidiary of Aflac, specializing in design-to-delivery marketing solutions for premium and leading corporate brands. As the Senior Manager of Sales & Marketing, Amanda has developed and presented hundreds of campaigns, presentations, as well as directed and contributed to many corporate and industry marketing events. In addition, she has participated in and presented at multiple conferences, workshops and webinars, including Digital Summit, HP’s annual Digital Print Conference, PODi and an intensive DMA seminar on Direct Marketing.  Amanda has successfully implemented new product/service offerings at Communicorp, including Augmented Reality, marketing automation platforms and eCommerce storefronts, which have tremendously enhanced the company’s integrated marketing solutions. In fact, under her leadership, the sales and marketing services teams have launched hundreds of cross-channel marketing campaigns, branding campaigns and Digital Asset Management systems.  Amanda is received her BS in Criminal Justice (Pre-Law), with minors in Business Management and Marketing.

Robert Gonsalves, Consultant in Online Operations: is a highly respected consultant to CEOs in all industries seeking to grow and profit from their online presence. His work creates lifelong online customers for his clients. His content and engagement strategies and tactics define, design, develop, deploy and extend brands, increase online audiences, and ensure the loyalty of those followers. His pioneering work at Warner Bros. Online (founding member 1995-1999) and seven years at Disney Online is supported by his work in operations, technology, customer management, production, budgeting and analysis, spanning a total of 23 years at Paramount, Disney and Warner Bros. His work has increased traffic by 600%, tripled online revenues with award-winning websites, reduced costs by double digits, and increased advertising inventory by 85%. His clients and colleagues say he is “a razor sharp strategist who creates actionable solutions <and> is brilliant at operations”... “with a keen sense of how things work” and “new media savvy.” They go on to say Robert is “an incredible technical visionary who has that rare gift of balancing the technical with the business requirements, <who can> harness technology to turn a vision into reality” with his “amazing breadth of knowledge about a very changing industry.” His core expertise is leading and growing new and existing brands online and creating/enhancing customer communities, to build new revenue streams and bottom line growth on all interactive platforms.

Yahav Isak, SVP of Operations, Publicis Life Brands Medicus:  Focusing on Operations at Publicis Life Brands Medicus, Yahav currently oversees the agency Project Management discipline, Client Operations, and Digital capabilities. In close collaborations with the Marketing, Creative, Technology and Strategy leads, Yahav brings efficiencies to increase profitability and orchestrate seamless