Tuesday, April 28th, 2015

Special Session in the Poolside Tent

5:00 PM - 6:00 PM

Pitch, Pass or Play: Interactive Start–Up Showcase Competition

Sponsored by: Mobile Excellence Awards and the Interactive Television Alliance

Chris Denson, Director, Ignition Factory, OmnicomMediaGroup USA

Mike Murphy, head of global partnerships, Intel

Jonathan Lowe, VP Marketing AEG Sports Worldwide

Brad Spahr, Vice President, Product Development, Global Digital Business, Sony Music Entertainment

Moderator: Allison Dollar, CEO, ITV Alliance

(Los Angeles), ESPN TV and FoxSports.com. In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, 10 World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.  In addition to his role at AEG, Jonathan is also an Adjunct Instructor at the University of San Francisco’s Graduate Program in Sports Management and serves on the Promax BDA Sports Media Marketing Awards Advisory Council.


Mike Murphy has over 15 years of experience across the digital media and consumer electronics industries.  During his tenure, Mike has co-founded of three different businesses, performed as a cross-functional General Manager with P&L responsibility leading cross-functional organizations, 5+ years of multi-billion dollar direct sales & account management into Fortune 50 companies, and experience in strategic planning, digital media content protection and systems engineering roles.  In his current role, Mike operates as Intel’s emissary to the media & entertainment industry, managing product enablement, strategic and media licensing activities.  Mike was previously the General Manager of Intel’s OnCue VOD/EST line of business, as well as being responsible for OnCue’s content P&L.  Within the role, Mr. Murphy was the lead Intel executive to the feature film studios and oversaw all functional aspects of the OnCue Video on Demand product.  Prior to joining Intel Media, Mike was the General Manager of the Intel Insider program.  Intel Insider is a hardware-based content protection technology, which has increased the availability of feature film content on over one billion Intel-based devices. He also founded Intel’s Identity Protection Technology, which has safeguarded private consumer information on over one billion Intel-based devices since its inception in early 2011.  Additionally, Mr. Murphy was directly responsible for over $2B in annual sales in support of Intel’s laptop and desktop business into Dell Inc. from 2002-2007.  Mike kicked off his career as an engineer shortly after graduating from the University of Southern California with a BS in Computer Engineering.  He is married with two children, resides in Palos Verdes Estates, CA and enjoys travel, backpacking, mountaineering, hiking, skiing, gardening and college football and is involved in many of his children’s activities.

Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. In his 12th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including STAPLES Center, The Los Angeles Kings, The Los Angeles Galaxy and The StubHub Center as well as national music tours and pay-per-views. Currently, Jonathan serves as the Vice President of Marketing for AEG Sports, overseeing creative/branding, advertising, media buying, promotions as well as playing a key role in driving digital and social media innovation.  Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News, Forbes.com, MSN.com, Fast Company, Life Magazine.com, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC