Tuesday, April 28th, 2015

3:50 PM - 5:00 PM

Track II: Salon II

Hollywood Does Cutting Edge: VR-AR-Immersive - Film - Video - Advertising - Interactive Experiential

Aron Hjartarson, Executive Creative Director, Framestore

Andy Cochrane, ‎‎Interactive and New Media Director, Special Projects Lead, Mirada Studios, Mirada Studios

Mike Rubenstein, VP, Broadcast Production, Integrated Operations, Hill Holliday

Rich Flier, President, Advertising and Games – Digital Domain

Geoffrey Long, Technical Director & Research Fellow,  USC's Annenberg School for Communication and Journalism, Moderator


Mike Rubenstein, VP, Broadcast Production, Integrated Operations, Hill Holliday:  The so-called “divide” between “Digital” and “Traditional” advertising is nonexistent here at Hill Holliday. Primarily because of people like Mike, who provide the vital connective tissue between departments, specialties and technologies. Leveraging his expertise as an art director, producer, and studio manager, Mike applies a holistic approach to projects in the integrated space, working closely with multidisciplinary teammates to ensure that their core concepts are supported by the right expertise to yield cross-platform optimization.


Rich Flier, President, Advertising and Games – Digital Domain:  Rich Flier oversees Digital Domain’s advertising and videogame business. A 20-year veteran brand strategist and marketer, Flier joined the company in 2011 as Executive Producer. He was instrumental in building the division’s client base and expertise in the creative development and production of videogame content for Activision, Electronic Arts, 2K Games, Microsoft and other top publishers, developers and ad agencies. In 2012 he was elevated to VP. Prior to Digital Domain Flier co-founded boutique games marketing and production agency Secret Identity. He was also the VP of Interactive Entertainment at 3D imaging company 3DV Systems, which was sold to Microsoft and its technology became part of the Kinect system. He spent several years at DDB Worldwide, was a VP at Creative Domain’s Interactive Entertainment Division (now Trailer Park), and has held marketing and production roles at DreamWorks Interactive.


Geoffrey Long, Technical Director & Research Fellow:  Geoffrey Long is a storyteller, scholar, designer and consultant exploring transmedia experiences, emerging entertainment platforms and the future of entertainment. Having previously been the Lead Narrative Producer for Microsoft Studios (where his projects included the Xbox One, SmartGlass, Quantum Break, Adera, Ryse, and Halo), in a think tank under Microsoft’s Chief Experience Officer and its Chief Software Architect, a researcher and Communications Director for the Singapore-MIT GAMBIT Game Lab, a magazine editor and an award-winning film producer, he now serves as the Technical Director and a Research Fellow for the Annenberg Innovation Lab at the University of Southern California.  Long is an alum of the MIT Comparative Media Studies program, an FoE Fellow with Futures of Entertainment, and a co-editor of the Playful Thinking book series from MIT Press. His writing has appeared in the extended edition of Spreadable Media by Jenkins, Green and Ford; The Comics Journal’s Guttergeek; and the Journal of Transformative Works and Cultures. His white paper How to Ride a Lion: A Call for a Higher Transmedia Criticism was published in 2011, and his MIT Master’s thesis, Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company was released in 2007. He has served on the editorial boards of Eludamos and the Journal for Transformative Works and Cultures, and he frequently speaks at such conferences as SXSW, the Game Developers Conference, the LA Film Festival, Storyworld, Transmedia Hollywood, Futures of Entertainment, SIGGRAPH, SCMS, and FuturePlay. His personal site can be found at www.geoffreylong.com.

Aron Hjartarson, Executive Creative Director, Framestore:  Aron is ECD in Framestore's LA office, having previously headed the company’s former studio in Iceland, where he worked on the BAFTA-winning Tyrannosaur, the Oscar-nominated Tinker Tailor Soldier Spy and Contraband, starring Mark Wahlberg.  Prior to joining Framestore in 2010, Aron was Head of 3D at the Mill NY, leading projects for directors and artists such as Michel Gondry and the White Stripes. He earned a D&AD nomination for the Push Pulk/Spinning Plates video for Radiohead and won the 2003 Boards Award for Best Animator. While Aron was Lead Creative Director at Method Studios he was the VFX supervisor on Spike Jonze's I'm Here, a 30 minute sci-fi romance short film that was featured at the Sundance Film Festival in 2010. He also led projects for artists such as the Black Eyed Peas, and clients such as AT&T and Activision, with whom he worked on Guitar Hero.