Tuesday, April 28th, 2015

Sports Media and Technology Track:  Salon III

2:15 PM - 3:30 PM Live Webcast from this Room

Women Leadership in Sports, Sports Media, Advertising & Technology: Case Studies in Transforming an Industry

Alison Overholt, Editor-in-Chief, espnW

Nancy Lough, President, Sport Marketing Association and Director of Marketing, College of Education, UNLV

Lisa Murray, EVP and Chief Marketing Officer, Octagon Worldwide

Muriel Moscardini, CEO, Fluendo

Mariana Danilovic, Managing Director, Hollywood Portfolio, Moderator

Lisa Murray, Executive Vice President, Chief Marketing Officer, Octagon Worldwide: Octagon Worldwide EVP and Chief Marketing Officer Lisa Murray has helped grow the agency over her 23-year tenure to become the recognized global leader in sports and entertainment consulting.  As CMO, Murray manages all marketing and communications for the Octagon brand worldwide and leads the firm’s marketing best practice development and deployment.  She is responsible for driving cross-border growth of existing clients and leading teams to develop new business in emerging markets, such as Brazil, China, India, the Middle East and Russia.  Murray was named to the Sporting News annual “Power 100” list and SportsBusiness Journal’s top 20 most influential women in the industry.  Murray is grateful that working at Octagon has afforded her the opportunity to see every FIFA World Cup since it made its U.S. debut in 1994. “But it’s working on behalf of my FIFA World Cup sponsor clients that’s been the most fulfilling,” she said. “Nothing quite compares to seeing a great team’s hard work pay off on such a huge international stage.”


Nancy Lough is a professor in UNLV’s College of Education, where she also serves as director of marketing. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and Title IX in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.  Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. Currently she is president of the Sport Marketing Association and a Coalition on Intercollegiate Athletics (COIA) representative, which serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council and President’s Advisory Council; and an advisory board member for the Penn State Center for Sports Business & Research and UNLV PGA Management program.  She has been quoted extensively in media via outlets such as the Los Angeles Times, Canada’s Globe & Mail, and the Sports Business Journal.


Muriel Moscardini is CEO of Fluendo, a company that enables multimedia and video on a wide variety of devices and operating systems. Fluendo recently acquired LongoMatch, a software tool that lets users perform real-time analysis on sports game video feeds. LongoMatch is used today worldwide by amateur and professional sports teams, including the Belgium national World Cup football team and the Spanish national handball federation. Fluendo is also developing video analysis solutions for new markets such as defense and education. Moscardini has 20 years of management experience in manufacturing and information technology companies. She joined the Fluendo executive management team in 2008 to build its business-to-business relationships with top equipment manufacturers including Hewlett Packard, IBM, Raytheon, General Dynamics, Intel and AMD, among others. Prior to joining Fluendo, Moscardini helped smart card market leader Gemplus (Gemalto) build a multi-site supply chain across the U.S., Mexico, UK, Germany, France and China, ultimately achieving delivery of millions of smart cards monthly. She also worked for Altran Technologies Consulting, where she oversaw an engineering team dedicated to industrial projects in defense (DGA, DCN, CNIM) and electronics (Eurocopter, Alcatel Space), and later oversaw operations in Spain at one of Altran’s IT-focused companies.


Mariana Danilovic, CEO, hollywood portfolio:  Ms. Danilovic is the Founder and CEO of hollywood portfolio, an incubator and accelerator that develops and operates entertainment, digital media, and technology companies. Through hollywood portfolio, Ms. Danilovic launched and helped develop several digital media companies, and served as the President, CEO and Director of ultralivetv, serves on the Board of Directors of reframeit (observer), and the Board of Directors of Emerge Digital.   Ms. Danilovic was the EVP Business Development for NTN Buzztime, Inc. (AMEX:NTN) and Head of Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS/MIH media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which developed about two-dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel.   Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment and was on the management team of the venture fund at Sony Pictures Entertainment, investing in media companies worldwide. Ms. Danilovic also worked for Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. She serves on the Board of Directors of C3, the Arts and Media Node of the Millennium Project, served on the Board of Directors of the Producers’ Guild of America, and is a member of the Academy of Television Arts and Sciences.   She previously served on the Board of Directors of Tim Draper’s Zone Club and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics, with a Minor in Biomedical Engineering from University of California, San Diego.


Alison Overholt, Editor-in-Chief, espnW:  Alison Overholt is an editor at ESPN where she has held many roles. As a senior editor (special projects) at ESPN The Magazine, Alison managed the investigative reporting team, Olympics and X Games coverage, and edited EXPN, a bi-annual action sports publication. As a founding member of the espnW team, Alison served as Editor in Chief of ESPN RISE Girl, a magazine for high school female athletes, and developed the editorial vision for the company's media products for women. Prior to ESPN, she was a staff writer and editor at Fast Company.  Her writing has appeared in Fitness, Sports Illustrated for Women, More, Cosmopolitan, Inc., and Working Mother, as well as in The Wall Street Journal and on LifetimeTV.com and Bloomberg.com. Alison is currently an editorial strategy consultant, specializing in firms who are reinventing their multimedia editorial offerings on the web. She serves on the board of directors of LostLettermen.com, a sports web startup, and is at work on her first book, chronicling a story at the intersection of NASCAR and the world of sports marketing.